“A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results. While 83% of the Internet population (ages 13 to 54) participates in social media – 47% on a weekly basis – less than… Continue reading
Just the other night I was catching up with old friends, when someone asked me what exactly I did for a living? I replied with my usual response “I help run the marketing department at a marketing consulting company.” I went on to tell everyone about the current projects I… Continue reading
Last Monday, The New Yorker wrote a fantastic piece on companies “hanging tough” during major recessions over the past 80 years. The article highlighted the success of companies who continue their advertising and marketing spending even when economic adversity strikes. They continue to launch new products and increase their market… Continue reading