May, 2009

McKinley’s Take: Internet Users Turn to Social Media to Seek One Another, Not Brands or Products

May 27, 2009 |

“A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results. While 83% of the Internet population (ages 13 to 54) participates in social media – 47% on a weekly basis – less than […] Continue reading

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The Common Misconception About Marketing

May 20, 2009 |

My point in all of this is that marketing is a multi-faceted discipline that takes the personalities and traits of a diverse group of people. Marketing isn’t a one-man job where well-executed campaigns magically appear. Continue reading

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Hanging Tough During Tough Economic Times: McKinley Says Don’t Miss The Boat

May 01, 2009 |

Last Monday, The New Yorker wrote a fantastic piece on companies “hanging tough” during major recessions over the past 80 years. The article highlighted the success of companies who continue their advertising and marketing spending even when economic adversity strikes. They continue to launch new products and increase their market […] Continue reading

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