July, 2009

In a Recession, Retention Marketing Should Become Acquisition Marketing

July 24, 2009 |

With today’s economy creating a difficult environment for winning new clients, small businesses are focusing on retaining the customers they already have. The Wall Street Journal recently covered the growing trend of small companies focusing attention on retention marketing tactics over attracting additional business.  According to the article, “some companies […] Continue reading

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Former McKinley Marketing Consultant Hired as Full-Time Employee

July 07, 2009 |

McKinley is pleased to announce that it has appointed a new General Manager and Director of Business Development for our growing Dallas, Texas market.   Serving in this capacity is Lynn Handley, who plans to increase the company’s presence using her 18+ years of entrepreneurial and leadership skills. As a former […] Continue reading