October, 2009
Nielsen Ratings for Online Television Puts a New Twist on Advertising Buys
Effective 2011, Nielsen Media Research plans to integrate a new initiative to track online video viewing statistics through “TV Everywhere” offerings. “TV Everywhere” allows customers to watch television shows or movies online in conjunction with their pre-existing subscription with a cable or satellite company. The new Nielsen program will combine… Continue reading
Negative Online Reviews Can Be Positive for Business
I recently stumbled on an interesting article about the effects of online customer reviews. Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research. 1 It goes without saying that positive reviews on a product/service/company can have a tremendous… Continue reading