October, 2009

Nielsen Ratings for Online Television Puts a New Twist on Advertising Buys

October 22, 2009 |

Effective 2011, Nielsen Media Research plans to integrate a new initiative to track online video viewing statistics through “TV Everywhere” offerings.  “TV Everywhere” allows customers to watch television shows or movies online in conjunction with their pre-existing subscription with a cable or satellite company. The new Nielsen program will combine […] Continue reading

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Negative Online Reviews Can Be Positive for Business

October 13, 2009 |

I recently stumbled on an interesting article about the effects of online customer reviews.  Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research. 1 It goes without saying that positive reviews on a product/service/company can have a tremendous […] Continue reading

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Google Wave – A Glimpse into the Future of Online Communication

October 08, 2009 |

If you were like most, you weren’t one of the lucky 100,000 people selected to test Google Wave.  From what I have read so far, it looks like an intriguing tool that could potentially change the way we communicate online.  Seems Google is attempting to incorporate some very cool wiki-style […] Continue reading

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