November, 2009
Retailers Have a New Philosophy: Less is More
In light of the current economic times, retailers have begun to reduce the number of products they offer. When the economy was booming, a consumer could easily peruse through a national retail store and find 88 varieties of Pantene shampoo or even 50 varieties of Oreo cookies. According to a… Continue reading
Online Advertising A (Potential) Frustration for Consumers
According to a recent poll conducted by the LinkedIn Research Network/Harris Poll, nearly three-quarters (74%) of marketers are using internet advertising. However, as online advertising has expanded with technology over the years, consumer annoyance has grown alongside it. The same poll showed that characteristics of internet advertising that are the… Continue reading