YouTube Attempts to Maximize Profits and Enhance User Experience
Just a couple weeks ago, I wrote about the frustration users were experiencing with online advertising. Amongst the biggest annoyances, were the ads where users couldn’t find the skip button, and ads which automatically popped up. I also stressed the importance of avoiding these very tactics which irritate consumers. Well, it appears somebody is listening.
Even though most video ads on YouTube already last no longer than 15 seconds and have an 85% completion rate, the company has decided to further enhance the viewer experience. As of November 13th, YouTube will have a small icon in the upper right hand corner of their video ads, offering viewers a “skip this ad” option.
YouTube believes it’ll be able to command higher prices from advertisers for the ads because the users will actually want to be engaged and watching. It also hopes giving people the option to skip the ad all together will result in better research data about what makes people want to watch an ad. And of course, there is the added benefit of the happy consumers.
While this isn’t quite perfect, it is most certainly a step in the right direction. Let’s hope YouTube’s efforts result in something positive for advertisers, because it could ultimately lead to lots of happy viewers.
Read the original article HERE.