August, 2010

They Would Think We Were Mad

August 19, 2010 |

The recent season four premiere of acclaimed television show “Mad Men” has been accompanied by a flurry of online activity about changes in marketing from the 1960′s to today.  Hubspot has detailed why Mad Men’s marketing strategies would fail if used today and advertising tips from the show’s main character, […] Continue reading

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Do Social Media Audiences Differ?

August 16, 2010 |

According to ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, they do.  The third report in this series, “The Social Profile”, highlights 12 different online personas that consumers take on when they interact online.  The report uses psychographic characteristics to determine who the personas are and how to communicate with them. […] Continue reading

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Insider Tips from Google’s Own

August 04, 2010 |

Hubspot was recently fortunate enough to interview the driving force behind Google’s corporate blog, Karen Wickre.  As Google’s chief blogger, it’s safe to say we should all be listening to what she has to say. You can read the entire interview here, but I have summarized a couple of interesting […] Continue reading

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