Consultant since 2007.

Skills:   Acquisition/Loyalty/Retention/WinBack Programs, Customer Relationship Marketing (CRM), Direct Response, Marketing Communications, Marketing Program Management, Marketing Strategy, Partner Management/Marketing, Promotions

Describe yourself in three adjectives:
I would describe myself as focused, creative, and pragmatic.

What is your favorite aspect of being a consultant?
I love that the work is varied and typically intense based on a company’s unique business need(s); and the fact that my experience and skill sets are able to make an immediate and significant impact to help find solutions to those needs.

Describe your most recent success story/project
I most recently collaborated with a top Fortune 500 company project management team to execute marketing initiatives and business analytics to generate customer awareness and usage of self service capabilities and services to help reduce the costs for customer service and to increase customer satisfaction.

What do you enjoy most about working with McKinley?
Day-to-day, I like the autonomy I have to do my work while McKinley manages the administrative details of the consultancy. But more importantly, I like that the McKinley team has an interest in both mine and the client’s needs from making sure the fit is right prior to the engagement, to regular communications and contact regarding how things are going.

If you weren’t in marketing, what other career would you have pursued?
If I were not in marketing, which is a terrific blend of my practical and creative personality, I would probably have drawn on my artistic background and have become a children’s book writer/illustrator.