Social Media Strategist – Kira
McKinley Marketing Partners would like you to meet Kira, an Interim Marketing Manager℠ (IMM℠) and social media strategist with over eight years of experience. Kira came to McKinley two years ago looking for her next marketing project, and shortly after completing our recruiting process she was placed on a client project and has been there ever since. We recently interviewed Kira to get to know her better and learn more about what she’s been up to on her McKinley client project.
Describe your most recent success story/project.
It has been incredibly fun and rewarding building my current client’s social media footprint. They’ve achieved 150+ percent growth since I’ve come on board. Social media is becoming more and more a key component of their overall marketing strategy and is a great way to give their brand some personality that clients are eager to see – making them a valuable resource that is within easy reach.
In your opinion, what is the most important step in developing a social media strategy?
Foundation is everything! You have to have a page with valuable content that includes posts that your audiences want to read. I recommend posting at least once a day to establish your page and make sure you have something relevant to say. Don’t clutter your page with junk. This is the key to building your follower base. You want people to be excited for your next post and view your page as a valuable resource.
Since you also manage the client’s email marketing efforts, what email marketing trends should we expect to see this year?
Less is more. People don’t have the time to read a lot of text these days; they want messages to be short, sweet, and to the point. I think visual messages are going to be more important than ever. We have started to see this trend with the popularity of Pinterest and Instagram, and email marketing will have to follow suit. Make your messages clear and add a strong visual to drive home the message. An arsenal of great graphic design support will come in very handy.
If you weren’t in marketing, what other career would have you pursued?
I would have been either a doctor or personal trainer and chef…I know, it’s a big difference. My first job out of college was working at UMMC in Baltimore and I loved the medical environment. I was told by several doctors that I should consider med school, but I decided to continue working on my Masters degree in marketing instead—it was a smart choice! I also LOVE to cook and exercise.