August, 2016

Instagram is Gaining Popularity as a Marketing Tool for B2B and Nonprofits

August 26, 2016 |

What began as a little-known mobile photo-sharing app in 2010 has grown into a prominent social network with 300 million active daily users. While Instagram gained popularity as a way to easily share photos with friends and followers on other social networks it has become so much more. Now, companies […] Continue reading

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Taking Marketing to the Next Level with Automation Platforms

August 24, 2016 |

Marketing automation – not to be confused with email marketing – has changed the way companies communicate with clients, candidates, prospects and staff. And, with a properly implemented marketing automation tool in the hands of a well-trained marketer, an audience member can feel like a valued contact at any point […] Continue reading

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McKinley Marketing Partners Named to Distinguished Inc. 5000 List

August 17, 2016 |

The Marketing Staffing Firm Makes Fastest Growing List for Second Time ALEXANDRIA, Va. (Aug. 17, 2016) — Inc. Magazine ranked McKinley Marketing Partners (McKinley) #4,238 on the Inc. 500|5000, a compilation of the fastest-growing privately held companies in the United States. The company experienced a three-year growth rate of sixty-four […] Continue reading

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DC Area Marketers List Social Media among Top Skills on LinkedIn Profiles

August 15, 2016 |

Industry competition is fierce; stand out by focusing on leadership and management skills LinkedIn has more than 128 million members in the United States and has become one of the most prominent recruiting platforms for companies worldwide. In fact, 65 percent of LinkedIn’s revenue in the first quarter of 2016 […] Continue reading