Marketing Managers are Project Managers in Disguise

November 14, 2016 |

We see it time and time again. A client has difficulty finding a marketing project manager for an upcoming venture so they turn to us for help because they aren’t getting the right types of applicants. Sometimes, clients don’t even realize they need a project manager and they are struggling to fill what they view is a pure marketing role. As they describe what they’re looking for and the scope of work we recognize what they need and then point them in the right direction

It’s no surprise to us, because often we have found those marketers with the requisite skills aren’t necessarily calling themselves project managers… If you ever find yourself in this situation, take these cues to find someone with the skills and experience you need.

What project management looks like in a marketing department

While general ‘marketing managers’ focus on very specific tasks or deliverables, project managers set timelines, action plans and budgets. They are skilled in task delegation, project oversight and efficiency.

But the reality is most marketing managers are also project managers. They oversee projects such as a product launch, website overhaul or special event from start to finish. With the end date in mind they create a framework of deliverables and when things get off track they readjust accordingly. They pay keen attention to detail, manage risk and make the best use of internal or external resources to get the job done on time and within budget.

For example, if a company wanted to revamp its website, the marketing project manager would need to set a definitive timeline for the project and a budget. They would also need to enlist the help of a technical webmaster and content manager and make sure goals are met on time. The would oversee every aspect of the project from creation through implementation and delivery. Often, they will be managing multiple “projects” at any given time or conducting project management on a single task alongside their “day-to-day” responsibilities.

How to find marketing project managers

The clues to finding a project manager can be found on a marketer’s resume or LinkedIn profile. Look for these key words and phrases that are sometimes lost amongst other resume/LinkedIn bullets:

  • Attention to detail or detail oriented
  • Ability to manage multidisciplinary projects or cross-functional teams
  • Assigned tasks to team members and monitored their progress
  • Set milestones and deliverables for XYZ
  • Completed XYZ on time and under budget
  • Led team of professionals who completed a website redesign
  • Oversaw a large and complex project
  • Successfully managed vendor or client relationships
  • Developed and implemented a marketing campaign
  • Possesses exceptional time management skills
  • Event planner with keen attention to detail

By looking for these phrases it will be easier to find marketing project managers who can coordinate your next corporate function, lead a website redesign or oversee your next marketing campaign on time and under budget. Also, keep these ideas in mind when formulating interview questions for candidates or trying to identify somebody you may have on your team already.

Let McKinley Marketing Partners help you find your next marketing project manager.

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