December, 2016

Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

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Best Practices in Web Design

December 21, 2016 |

Good website design can mean different things to different people and, as this HubSpot article points out, someone could spend years learning design, usability and User Experience (UX). Some websites are flashy but bells and whistles don’t always mean better. While they may look impressive, they aren’t always easy to […] Continue reading

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The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Healthcare Marketers: Focus on Patient Engagement for Success

December 07, 2016 |

The days of one-way, push communication from healthcare marketers is gone. To be successful, you must foster two-way communication with your stakeholders and allow them to gather the information they want, when and where they want it. In addition, you need to provide educational and entertaining content for your healthcare […] Continue reading

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Roundtable: McKinley Team Members Discuss Gaps in Work History and Resumes

December 02, 2016 |

As a staffing firm our team has seen and heard it all. And though we tend to subscribe to the same school of thought concerning interviewing and resumes, we are hopelessly divided when it comes to one very important issue – how to address gaps in your work history. Some […] Continue reading

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