February, 2017

Developing an Effective Healthcare Marketing Strategy, Part 1: Analysis

February 09, 2017 |

Marketing in healthcare is no different than in other industries. Organizations are using big data to develop marketing plans, evaluate outcomes and measure results and their impact on ROI. Therefore, taking the time to develop a detailed strategy is strongly recommended. One could argue that all stages of a healthcare […] Continue reading

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McKinley Marketing Partners’ Growth Spurs New Business Development Hire

February 06, 2017 |

Janice Maida to Focus on Expansion in DC Area Markets ALEXANDRIA, Va. (Feb. 6, 2017) — McKinley Marketing Partners, which focuses on marketing and creative services staffing, has hired Janice Maida as Director of Business Development to help meet growing demand. Her focus will be on nurturing existing clients and […] Continue reading

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Does Your Career Need a Makeover?

February 01, 2017 |

Consider Becoming a Marketing or Creative Consultant For more than twenty-one years, McKinley Marketing Partners has placed marketing and creative professionals in challenging and exciting roles at some of the best-known companies and organizations in the country. Learn more about the world of consulting as three marketing colleagues at McKinley […] Continue reading

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