August, 2017

Job Hunting? Here are 5 of the Best Kept Secrets to Get a Recruiter’s Attention on LinkedIn.

August 30, 2017 |

Job seekers generally fall into one of three schools of thought when it comes to LinkedIn: It’s a great way to keep up with people and build connections! It’s a necessary evil but I’m not really active on it. It’s a waste of time. I doubt that it could help […] Continue reading

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3 Skills You Need on Your Digital Marketing Resume Today

August 24, 2017 |

Last year we surveyed over 200 marketing hiring managers about their hiring plans for 2017. We gleaned not only the functional areas of marketing that will see the most growth, but also the skills that are in highest demand. Whether you’re actively searching or just keeping feelers out for the […] Continue reading

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McKinley Marketing Partners Named to Inc. Magazine’s 36th Annual List of America’s Fastest-Growing Private Companies–the Inc. 5000

August 23, 2017 |

For the 3rd Time, McKinley Marketing Partners Appears on the Inc. 5000 list, Ranking No. 4846 with Three-Year Sales Growth of 45% ALEXANDRIA, Va. — Inc. magazine today ranked McKinley Marketing Partners NO. 4846 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. […] Continue reading

Millennial Motivation: What These Job Seekers Really Want

August 14, 2017 |

Millennials, those digital natives born between 1981 and 1998, are coming of age in the business world and now represent most mid-level marketers. They comprise more than 34 percent of the workforce according to staffing giant Adecco USA. This generation is passionate about doing meaningful work. And they will work […] Continue reading

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Developing an Effective Healthcare Marketing Strategy, Part 3: Evaluation and Measurement

August 03, 2017 |

Over the past several months we have explored how to create an effective healthcare marketing strategy. For a refresher, check out Part 1 and Part 2. As in any industry, healthcare marketers need to track a campaign’s performance and measure the effectiveness of their marketing programs against the organization’s overall […] Continue reading

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