How We Work - McKinley Will Find You The Best Marketing Consultant
How does McKinley find the right marketing resource — and the right team "fit" — for however long they are needed? Here are some insights into our proven process:
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We begin by consulting with our clients about their needs, and then develop a candidate profile based on key criteria such as experience level, expertise, and industry background.
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For interim requirements, we query the extensive roster of professionals in our proprietary McKinley Information Management System (MIMS) to generate a list of candidates who fit the criteria.
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For permanent marketing placements, we will source candidates if our bench of talent does not include the type of resource the client is seeking.
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Next, members of our team from business development, client services and recruiting review each candidate's background. We look beyond the functional skill set and take into consideration work style, personality, and cultural fit for each client.
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Once the best-fit candidate(s) is/are selected, we forward detailed background information to the client. Upon client approval, we arrange interviews, after which work can begin immediately for interim marketing placements. In-person interviews are required to ensure the perfect fit.
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Once the interview has taken place, we work as quickly as possible to get the resource working. We communicate directly with clients about availability and the process to on-board the marketing consultant, and handle all negotiations.
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Following an interim marketing placement, our client service and account representatives perform ongoing, scheduled checks with clients and resources to ensure our marketing services meet satisfaction.
Want to know more about how we work?
Read the answers to some frequently asked questions.
- What is an Interim Marketing ManagerSM (IMM®)?
An IMM is a marketing consultant with proven credentials, who wants the independence and flexibility of freelance marketing-based work without the burden of constantly finding and managing new clients on their own. - Can you provide talent quickly?
Absolutely. Our key differentiator is the ability to provide well-matched professionals to our clients as quickly as possible. If a qualified marketing resource is available, the turnaround time is 24 hours or less depending on how quickly the client can move on their side of the equation. - Where do you get your professionals?
McKinley's professionals are recruited from various sources coming from established marketing careers in the public, private, and non-profit sectors. Many of the marketing professionals we work with are referred to McKinley or know of McKinley first-hand. We also track the most experienced professionals who have worked previously in freelance marketing jobs. We have professionals who have worked with us for many years, and they refer additional qualified resources. - How will I know they are qualified?
McKinley recruits, selects, and represents only the most experienced and talented marketing professionals available. We put all candidates through an extensive pre-qualification, pre-screening, and reference-checking process to ensure they meet McKinley's — and our clients' — highest standards. - Do clients pay a retainer for interim professionals?
No. There is no retainer or overhead. Clients pay only for what they need. We charge based on time and materials, with no minimum terms or fees. - What value does McKinley provide for its fees?
The value comes from our expert recruiting, screening, and categorization of outstanding talent; our proven processes for identifying client needs and matching those needs'; professional marketing resources providing quality work; and, rigorous quality control, follow up, and client service. - What type of consultants does McKinley provide?
McKinley provides a wide range of professional across numerous industries. A few examples are marketing consultants, internet marketing consultants, public relations consultants, and communications consultants.
