Direct/Online Marketing Support
Requirement
A high-tech firm specializing in digital trust services approached McKinley Marketing Partners when they wanted to grow their business by driving leads/buyers for two primary sales channels that offered domain name system management services. The client had not yet proven the value of direct marketing to internal stakeholders and was unable to invest in full-time headcount to support this task. They turned to McKinley for a temporary resource to oversee the program while they fought for funding.
Solution
The Interim Marketing Managersm (IMM®) directed the use of email and search engine campaigns to drive qualified leads and sales for an inside sales team focused on high-end enterprise products. He also developed direct marketing campaign enhancements to aggressively drive results. Through his efforts, the company began to see an increase in qualified leads and ultimately an increase in revenue.
