Marketing Strategy Development
Requirement One of our most established client companies required an experienced marketer to fill a void on their e-payment product marketing team while a replacement could be found. The Interim Marketing Managersm (IMM®) was to work closely with managers from the product, client management, and technical services areas to identify and pursue new client and portfolio profit objectives as well as new product expansion. Solution
The IMM worked closely with various teams to develop and execute the go-to-market strategy, including marketing communications and brand new client acquisition programs leveraging existing internal and external opportunities; integration strategies affecting product and segment penetration as well as management of the advertising. The IMM remained with the client to support them in the development of the job description and the hiring of the new team member.
