Utilities
The consumer marketing department of a major utilities company needed an Interim Marketing Managersm (IMM®) to work with financial service vendors, including American Express and Visa to negotiate contracts, deals, and structure so that the organization’s consumers could use their credit cards to pay their utility bills online. Additionally, the IMM would be called on to implement new payment options with internal billing and operations groups as well as with the marketing communication groups to create collateral and messaging. SolutionRequirement
The IMM contributed to the development of the online billing service and well as the collateral and messaging. The IMM was extended on the project to help create a 2006 strategic plan during reorganization. The IMM developed and approved a plan to form a new department at the company which would be primarily focused on product innovation.
