Technology
Requirement A high-tech firm specializing in digital trust services approached McKinley when they wanted to drive leads/buyers for two primary sales channels offering domain name system management services. The client had not yet proven the value of direct marketing internally, so were unable to invest in fulltime headcount to support this task and needed a temporary resource to oversee the program. Solution
The Interim Marketing Managersm (IMM®) directed the use of email and search engine campaigns to drive qualified leads and sales for an inside sales team focused on large ticket enterprise products. He also developed direct marketing campaign enhancements to aggressively drive results.
