In The News

Below you will find recent articles published both on the web and in print. Read, share and let us know what you think!

The Most In-Demand Marketing Skills In 2017

In 2017, marketers with digital skills, especially those with digital advertising and content expertise, are the most in demand by employers, according to research from McKinley Marketing Partners. The report was based on data from a survey conducted in November and December 2016 among 314 marketing professionals who work in a wide range of industries.

GPD Consulting/Jun. 10, 2017

2017 Marketing Hiring Trends: Factors Shaping Demand for Marketing Talent

Demand remains strong for digital marketers though the supply of candidates will be tight. The proliferation of digital tools, social media, and mobile have created a world of two-way communication with buyers that’s here to stay. To keep up, companies are seeking out marketers with digital expertise at an increasing rate, according to a recent study from McKinley Marketing Partners.

Smart Insights/May 17, 2017

This Week in Content Marketing: This Old Marketing Podcast, Episode 180: The Bull Market in Marketing is just Beginning

In this episode, we discuss Google’s move to insert ad blocking features into the Chrome web experience, and what it might mean for the future of marketing and advertising. We also dig into some new research on the high demand for marketing skills, and explore executives’ love of long-form content. Our rants and raves cover content workflows and mission statements; then we wrap up with a content marketing gem from the early 20th century.

Content Marketing Institute/Apr. 29, 2017

Chart of the Day: Digital Advertising, Content Marketing and Social Media are the Most Sought After Skills in 2017 

Research by McKinley Marketing Partners highlights the wide range of skills digital marketing teams need in 2017, varying from SEO and project management to Email and Analytics. There are a few front runners for being the most in demand skills for businesses in the USA.

Smart Insights/Apr. 21, 2017

The Most In-Demand Marketing Skills in 2017 

In 2017, marketers with digital skills, especially those with digital advertising and content expertise, are the most in demand by employers, according to research from McKinley Marketing Partners. The report was based on data from a survey conducted in November and December 2016 among 314 marketing professionals who work in a wide range of industries.

MarketingProfs/Apr. 17, 2017

Demand for Digital Marketers “Starts to Outstrip Supply” 

Demand for digital marketers and content curators is now exceeding supply, according to new research. The study, from McKinley Marketing Partners, indicates that digital marketing jobs are the most in demand for marketing departments, while advertising and content rank as the most sought after skills.

Netimperative/Apr. 10, 2017

Report: Marketing Hires Are on the Rise 

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. It also reveals that a majority of job seekers are open to the idea of working for nonprofits but are concerned about lower salaries. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report.

Associations Now/Apr. 4, 2017

Steady Marketing Hiring Growth Expected This Year: Digital Marketers Are Still Highest in Demand—But in Short Supply

McKinley Marketing Partners has released its annual Marketing Hiring Trends report for 2017, revealing that digital marketers remain highest in demand—but surprisingly, the search for them will be tough. The study polled over 300 directors, vice presidents and C-level marketing execs, as well as hiring managers and others in the position to make decisions about marketing talent for their 2016 hiring decisions and projected hiring needs for 2017.

Bulldog Reporter/Apr. 3, 2017

Hiring for Marketing Professionals to Increase

Marketing hiring growth continues to increase this year following year-over-year growth of 19% in 2016, according to a study released by McKinley Marketing Partners. Hiring managers planning to hire more marketers jumped to 44% this year from 28% in the 2016 survey. Almost half of hiring managers, 49%, will hire to fill vacant positions or to redistribute responsibilities; 7% expect smaller marketing teams.

Staffing Industry Analysts/Mar. 31, 2017

Digital marketers and content creators are in high demand reflecting an industry in change

Digital marketing experts are now the most sought after hires, according to a new report from McKinley Marketing Partners. The study surveyed over 300 marketing directors, managers, consultants and C-level executives to discuss hiring trends within marketing departments.

mobyaffiliates/Mar. 31, 2017

Study: Digital Marketers, Advertising Will Shape Hiring Trends in 2017

Marketing hiring continues to grow, but hiring is inconsistent across marketing functions, with a growing talent gap that will leave marketers hunting for top-level capabilities. A thorough understanding of hiring needs as well as the factors that motivate candidates will shape hiring in 2017. To that end, for the first time, the study included marketers without direct influence on hiring in order to understand issues and trends important to marketers’ careers.

MarketingDIVE/Mar. 29, 2017

Demand for Digital Marketers and Content Curators Exceeds Supply in 2017

Digital marketing jobs are the most in demand for marketing departments, while advertising and content rank as the most sought after skills, according to a recent hiring report which discovered that the need for marketing talent exceeds the supply with mid-level marketers the most in demand.

The Drum/Mar. 28, 2017

Local Business Named to Inc.’s 5000 Fastest-Growing Companies

Small business magazine Inc. named 16 Alexandria businesses among its list of the country’s fastest-growing companies Tuesday.

Alexandria Times/Aug. 25, 2016

2016 Marketing Hiring Trends- Digital Jobs Continue Strong Growth

We hear from plenty of thought leaders that we are now in a ‘post-digital’ age, that we shouldn’t be siloing digital and so digital is a pointless term. Whilst we agree digital should permeate the entire organisation and marketing department, rather than being a ‘silo’, that doesn’t mean the word digital is irrelevant. In fact, specifically digital skills are in demand like never before, and this is highly apparent in the latest hiring trends.

Smart Insights/May 23, 2016

Marketing Hiring Trends for 2016

Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year?
To find out, McKinley Marketing Partners surveyed 186 professionals who work in a marketing function or have influence in selecting candidates for marketing positions. Respondents came from a wide range of industries and company sizes.

MarketingProfs/Apr. 13, 2016

Hiring Trends for the Year Ahead

Behind every great marketing campaign is a team of talented marketing professionals, so it’s no surprise that projected hiring needs are, in turn, reliable indicators of future marketing trends. But as the pace of digital marketing accelerates, how are hiring managers optimizing their teams and aggregating the range of skills necessary to market to an increasingly savvy audience?

AMA Marketing News Magazine/Apr. 2015