Lisa Weiss's Archive

Guest Post: Seven Tips for Prepping Small (vs. Big) Data Collection (Part 2 of 2)

July 22, 2014 |

This week, Tom Sommers follows up from his post, “Say, “Buh Bye!” to BIG-Data Hype…First Try Smaller Data,” and shares key steps to take before you start the data collection process. Continue reading

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Guest Post: Say, “Buh Bye!” to BIG-Data Hype…First Try Smaller Data
(Part 1 of 2)

July 07, 2014 |

McKinley IMM, Tom Sommers, is back with another guest blog post. Tom shares his insights in this two-part blog series about big-data hype and small data results. Continue reading

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Join McKinley for a Presentation: How to Market Yourself Effectively to Land a Job

June 23, 2014 |

Whether you are an active or passive job seeker, this event will teach you how to build your personal brand to make sure you are best representing yourself to potential employers both online and offline. Continue reading

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Project Manager – Chad

June 16, 2014 |

McKinley Marketing Partners interviewed Chad to learn more about how project management works in the digital marketing space. Continue reading

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Marketing Communications
Manager – David

May 29, 2014 |

David is a communications and knowledge management specialist with over 20 years of experience. Continue reading

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McKinley Welcomes New Middle-Market Business Development Director

May 19, 2014 |

McKinley is glad to announce that Victoria Flood has joined its team as the new director of business development serving middle-market companies within the Washington, DC metro area. We recognize the thriving middle-market in the Washington, DC metro area and the issues they face when looking to hire top marketing […] Continue reading

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McKinley Marketing Partners Promotes Employees

May 13, 2014 |

McKinley has promoted Christopher McKinley, to the position of senior director of business development and Martin Hendershot, to the role of director of client services. Continue reading

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Social Media Strategist – Kira

May 08, 2014 |

Meet Kira, a social media strategist with over eight years of experience. Continue reading

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Guest Post: Leave the Headache to Bayer – Optimize your Analyses by Starting with Key Questions

April 09, 2014 |

We are happy to introduce you to our newest guest blogger, Tom Sommers, a McKinley interim marketing manager with a market research and communications background. Tom has chosen to share a few proactive steps that can help reduce costs when working with a consultant on a market research project. Continue reading

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In Case You Missed It (ICYMI)

March 18, 2014 |

Michelle Boggs, President and CEO of McKinley, appeared on the Washington Business Report with anchor Rebecca Cooper along with Bob Pincus, Vice President of Eagle Bank, and Marissa Levin, Founder and Chairman of Information Experts. Continue reading