Lisa Weiss's Archive

Guest Post: Leave the Headache to Bayer – Optimize your Analyses by Starting with Key Questions

April 09, 2014 |

We are happy to introduce you to our newest guest blogger, Tom Sommers, a McKinley interim marketing manager with a market research and communications background. Tom has chosen to share a few proactive steps that can help reduce costs when working with a consultant on a market research project. Continue reading

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In Case You Missed It (ICYMI)

March 18, 2014 |

Michelle Boggs, President and CEO of McKinley, appeared on the Washington Business Report with anchor Rebecca Cooper along with Bob Pincus, Vice President of Eagle Bank, and Marissa Levin, Founder and Chairman of Information Experts. Continue reading

Marketing Communications
Manager – Andreea

March 12, 2014 |

We interviewed Andreea to learn more about her marketing skills and how she is adapting to the world of consulting. Read the full interview here. Continue reading


Qualities of a Marketing Data Analyst

February 20, 2014 |

The February 2014 McKinley e-newsletter content includes an interview with a McKinley consultant and cultural fit interview questions. Continue reading

Fastest Growing Jobs in 2014

January 27, 2014 |

Career Builder and EMSI released a study that found a dozen occupations that grew 7 percent or more from 2010 to 2013 and are projected to continue to increase in 2014. Continue reading

Attention Job Seekers!

December 16, 2013 |

Have you been struggling trying to find a new marketing job? Maybe you should consider looking for a marketing consultant position – if you haven’t thought about that already. Continue reading


Marketing Data Analyst – Bob

December 11, 2013 |

We interviewed Bob to learn more about his data analysis skills. Continue reading


Connecting with Remote Workers

October 10, 2013 |

If your company has a telecommuting program or is looking to implement one, we have gathered some technology tips to help you better manage a remote worker. Continue reading


What Marketing Technology/Platform Should a Company Budget for in 2014?

October 04, 2013 |

The October 2013 McKinley e-newsletter topics include what marketing technology a company should budget for in 2014 and how to hire a candidate to fit your organizational culture. Continue reading

Market Researcher – Scott

September 05, 2013 |

A market researcher who specializes in providing consumer insights research for clients. Continue reading