Lisa Weiss's Archive

Event Recap:  Insights Shared at the George Washington University Career Week Panel

October 16, 2014 |

McKinley’s Director of Business Development, and GWU alumna, Victoria Flood, participated in an employer panel discussion focused on sharing information with students who are considering careers in marketing. Continue reading


Guest Blog: Questions to Ask Yourself and Your Client When Designing a Survey

September 16, 2014 |

We are happy to introduce you to guest blogger, Melissa, another McKinley consultant. Melissa is experienced in all facets of market research from survey design, methodology selection, implementation, and data analysis. Continue reading

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Web Analytics Manager – Eric

August 20, 2014 |

Which website metrics should every marketer be tracking? McKinley consultant, Eric, weighs in and shares his insights. Continue reading


Event Recap: How to Market Yourself

July 22, 2014 |

A recap of the recruiting event Team McKinley hosted last Wednesday night in Washington, DC. Continue reading

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Guest Post: Seven Tips for Prepping Small (vs. Big) Data Collection
(Part 2 of 2)

July 22, 2014 |

This week, Tom Sommers follows up from his post, “Say Buh-Bye to Big Talk about Big Data,” and shares key steps to take before you start the data collection process. Continue reading

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Guest Post: Say Buh-Bye to Big Talk about Big Data (Part 1 of 2)

July 07, 2014 |

McKinley consultant, Tom Sommers, is back with another guest blog post. Tom shares his insights in this two-part blog series about big-data hype and small data results. Continue reading

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Join McKinley for a Presentation: How to Market Yourself Effectively to Land a Job

June 23, 2014 |

Whether you are an active or passive job seeker, this event will teach you how to build your personal brand to make sure you are best representing yourself to potential employers both online and offline. Continue reading

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Project Manager – Chad

June 16, 2014 |

McKinley Marketing Partners interviewed Chad to learn more about how project management works in the digital marketing space. Continue reading


Marketing Communications
Manager – David

May 29, 2014 |

David is a communications and knowledge management specialist with over 20 years of experience. Continue reading


McKinley Welcomes New Middle-Market Business Development Director

May 19, 2014 |

McKinley is glad to announce that Victoria Flood has joined its team as the new director of business development serving middle-market companies within the Washington, DC metro area.   We recognize the thriving middle-market in the Washington, DC metro area and the issues they face when looking to hire top […] Continue reading