McKinley's Archive

New York Area Marketers: Budget Better by Learning the True Cost of Hiring Employees

October 18, 2016 |

As companies think about future budgeting and staffing needs, it’s important to consider marketing hiring plans and the possibility there may be openings to fill. These positions, whether created through attrition or developed from a department need, must be populated within a reasonable time frame in order to sustain productivity […] Continue reading

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Roundtable: A Look Behind the Scenes at McKinley Marketing Partners

October 13, 2016 |

Marketing colleagues dish about content, writing and hiring from within McKinley Marketing Partners specializes in recruiting top-notch marketing and creative talent for businesses and nonprofits in Washington, D.C., Dallas, Houston and New York. The company experienced a three-year growth rate of 64 percent and was recently named to the Inc. […] Continue reading

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McKinley Marketing Partners Expands into Creative Services Staffing

October 12, 2016 |

Adds Graphic Designers, Web Producers and Content Strategists to Roster ALEXANDRIA, VA. (Oct. 12, 2016) – McKinley Marketing Partners, a premier staffing and recruitment firm for marketing expertise, today announced its expansion into the creative services market. Now, in addition to exceptional marketing professionals, organizations can also count on the […] Continue reading

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Five Hot Trends in Graphic Design

October 10, 2016 |

All graphic designers know trends come and go. Some linger through time while others fade away only to resurface years later. Designers may argue that some trends aren’t trends at all, such as flat design which has been around since the early years of printmaking in Switzerland. No matter which […] Continue reading

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Back to School, Back to Work?

October 04, 2016 |

Career Tips for Those Seeking Part-Time Jobs Now that summer is well over and the kids are settled back in school, it is the perfect time to look for new employment opportunities. Whether you’re a stay-at-home parent who is ready to get back into the workforce or a professional seeking […] Continue reading

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Instagram is Gaining Popularity as a Marketing Tool for B2B and Nonprofits

August 26, 2016 |

What began as a little-known mobile photo-sharing app in 2010 has grown into a prominent social network with 300 million active daily users. While Instagram gained popularity as a way to easily share photos with friends and followers on other social networks it has become so much more. Now, companies […] Continue reading

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McKinley Marketing Partners Named to Distinguished Inc. 5000 List

August 17, 2016 |

The Marketing Staffing Firm Makes Fastest Growing List for Second Time ALEXANDRIA, Va. (Aug. 17, 2016) — Inc. Magazine ranked McKinley Marketing Partners (McKinley) #4,238 on the Inc. 500|5000, a compilation of the fastest-growing privately held companies in the United States. The company experienced a three-year growth rate of sixty-four […] Continue reading

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DC Area Marketers List Social Media among Top Skills on LinkedIn Profiles

August 15, 2016 |

Industry competition is fierce; stand out by focusing on leadership and management skills LinkedIn has more than 128 million members in the United States and has become one of the most prominent recruiting platforms for companies worldwide. In fact, 65 percent of LinkedIn’s revenue in the first quarter of 2016 […] Continue reading

Thank you! No, Thank YOU!

April 05, 2016 |
Gretchen Stanford Headshot (from LinkedIn)

By Gretchen Stanford, Senior Manager, Recruiting As McKinley Marketing Partner’s Senior Manager of Recruiting, Gretchen Stanford builds and develops the recruitment team while also sourcing and screening talented marketing professionals herself to support the business development team. As a recruiter, I don’t necessarily expect each candidate I meet to send a […] Continue reading

Content Marketing for Nonprofits, Part 3: Making the Most of Your Budget

March 21, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Content marketing is a cost-efficient, yet effective, approach that allows nonprofits to engage directly with stakeholders and position their organizations as a source for valuable information. The most successful content marketing campaigns provide relevant, trustworthy content (Part 1 in the series) through the appropriate digital […] Continue reading