McKinley's Archive

Thank you! No, Thank YOU!

April 05, 2016 |
Gretchen from LinkedIn

By Gretchen Stanford, Senior Manager, Recruiting As McKinley Marketing Partner’s Senior Manager of Recruiting, Gretchen Stanford builds and develops the recruitment team while also sourcing and screening talented marketing professionals herself to support the business development team. As a recruiter, I don’t necessarily expect each candidate I meet to send a […] Continue reading

Content Marketing for Nonprofits, Part 3: Making the Most of Your Budget

March 21, 2016 |
IMG_8700_website_Jeremy

By Jeremy Schmerling, Manager, Business Development Content marketing is a cost-efficient, yet effective, approach that allows nonprofits to engage directly with stakeholders and position their organizations as a source for valuable information. The most successful content marketing campaigns provide relevant, trustworthy content (Part 1 in the series) through the appropriate digital […] Continue reading

Content Marketing for Nonprofits, Part 2: Getting the Word Out

February 17, 2016 |
IMG_8700_website_Jeremy

By Jeremy Schmerling, Manager, Business Development Our last blog post discussed strategies for creating engaging, effective content. Now that your organization has compelling content, it’s time to develop a strategy for sharing the right content with the right audience. Here is the challenge: When you have multiple stakeholder groups, such […] Continue reading

Boom or Bust: Marketing in an Economic Downturn

January 26, 2016 |
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By Christopher McKinley, Senior Director, Business Development Even in the best economic conditions, certain industries – the energy industry, in particular – will always oscillate between boom and bust. When the economy, or the buying climate in your specific industry, takes a turn downward, there are still people who need […] Continue reading

Addressing Your Team’s Skill Gaps Before the Q4 Rush

September 10, 2015 |
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By Christopher McKinley, Senior Director of Business Development Now that summer is officially over, the race to the finish line is just gearing up—it’s time to regroup and plan for Q4. Despite your best efforts over the next few weeks, even the most detailed plans are destined for failure if your marketing […] Continue reading

Christopher McKinley

June 30, 2012 |
Christopher2

Christopher McKinley is an accomplished senior sales executive with more than 12 years of demonstrated success. As Senior Director of Business Development at McKinley Marketing Partners, Christopher is responsible for providing enterprise solutions to Fortune 500 organizations and global non-profits through the organization’s highly experienced marketing professionals. Christopher is an […] Continue reading

Marketing Communications Manager – Laura

June 13, 2011 |
LKBrown

New to the consulting world, Laura is a seasoned copywriter with proven credentials in various styles of writing. Continue reading

McKinley Named Finalist in 2011 American Business Awards

May 12, 2011 |

9th annual Stevie® Awards will be presented on June 20 in New York City. ALEXANDRIA, VA McKinley Marketing Partners was named a Finalist today in the Marketing Campaign of the Year – Business Services category in The 2011 American Business Awards. The American Business Awards are the nation’s premier business […] Continue reading

Part 2 – How to Use Content and Search Engines to Get Qualified Leads Online

April 17, 2009 |

This week, McKinley asked Ronan Keane to be our guest blogger.  On Wednesday, we posted the first half of his two-part blog post.  Here’s the second half: The following two steps outline the types of content to publish and how to increase the number of prospects that contact you from […] Continue reading

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How to Use Content and Search Engines to Get Qualified Leads Online

April 15, 2009 |

This week, McKinley asked Ronan Keane to be our guest blogger.  Here’s what he had to say: Google loves published content. Text on blogs, videos on YouTube.com, pictures on Flickr.com, and audio on Odeo.com.  Google loves it all. They are in the business of indexing all the published content on […] Continue reading

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