McKinley's Archive

10 Hacks to Get Your Resume to the Top of the Pile

August 15, 2018 |

If you are on the hunt for a new job opportunity, there are some simple but critical components to putting your best foot forward in the job search process. Chief among them? Make sure you have a LinkedIn account. Make sure your LinkedIn profile is detailed and updated. And make […] Continue reading

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10 Truths You Should Know About Contacting Hiring Managers After An Interview

August 08, 2018 |

Have you ever come across an exciting job possibility, landed an interview, and been on pins and needles to find out if you’re still in the running for the position? Job hunting is not for the faint of heart and the “hurry up and wait” phase can be particularly taxing. […] Continue reading

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Experiential Marketing 201: 6 Best Practices To Create Experiences That Get Results

July 18, 2018 |

We recently unpacked the definition and purpose of experiential marketing. The truth is, experiential marketing is only as effective as the strategy behind it. So implement these six best practices in your experiential marketing to increase impact and improve performance. 6 Best Practices To Create Experiences That Get Results   1. […] Continue reading

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The Hidden Costs of Hiring You May Be Missing

June 28, 2018 |

When you need to fill a role on your team, it can be hard to rationalize spending a little more to bring in outside help in finding a great fit. After all, you know your business. You know what you need, right? Who could find the right person faster or […] Continue reading

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Experiential Marketing 101: What Every Marketer Needs to Know

June 21, 2018 |

Experiential marketing is trending right now and there’s good reason: it’s a great way to emotionally connect with consumers in a time where attention is becoming an increasingly scarce commodity. But what is experiential marketing? Why should you have an experiential marketing strategy? That’s what we are exploring today, the […] Continue reading

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Job Seeker Tips: How to Write a Thank You Note That Will Wow Them

May 03, 2018 |

With 23 years of experience (and counting) in the marketing recruiting space, we have seen it all when it comes to top performing candidates and those we would, quite frankly, avoid recommending to a client.   In any job application process there are some easy things the job seeker can do […] Continue reading

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10 Key Insights from the 2018 Marketing Hiring Trends Report

April 17, 2018 |

We are excited to share the 2018 Marketing Hiring Trends Report today. This year’s report includes insights into the slowdown in hiring, the industry’s most in-demand skills, and the perks that are most valuable in hiring negotiations.    We collaborated with a national market research agency to conduct a comprehensive survey […] Continue reading

Spring Clean Your Resume: 5 Ways to Freshen Up Your Resume and Land the Job You Want by Summer

April 12, 2018 |

As the weather warms, you’ll likely notice your neighbors sprucing up their front yards, sweeping out their foyers, or putting a fresh coat of paint on their front door. We tend to prioritize the entrance to our home, because it serves as a first impression to our guests.  Resumes are no different. […] Continue reading

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Recent promotion? Here Are 7 Ways to Succeed In Your New Role

March 27, 2018 |

If you have gotten a promotion, congratulations! This means that you are succeeding in your work at your company and your hard work is getting noticed. But now you have new challenges that lie ahead of you. You may move into a position where you are supervising former peers. You […] Continue reading

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Digital Experience on the Rise in Product Marketing in 2018

March 23, 2018 |

For those hiring marketers in 2018, digital experience continues to be highly valued. As part of our annual marketing hiring trends report, we surveyed hiring managers to find out how important a digital background is in candidates across various marketing functions at their organization. The chart below represents the respondents […] Continue reading

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