McKinley's Archive

10 Key Insights from the 2018 Marketing Hiring Trends Report

April 17, 2018 |

We are excited to share the 2018 Marketing Hiring Trends Report today. This year’s report includes insights into the slowdown in hiring, the industry’s most in-demand skills, and the perks that are most valuable in hiring negotiations.    We collaborated with a national market research agency to conduct a comprehensive survey […] Continue reading

Spring Clean Your Resume: 5 Ways to Freshen Up Your Resume and Land the Job You Want by Summer

April 12, 2018 |

As the weather warms, you’ll likely notice your neighbors sprucing up their front yards, sweeping out their foyers, or putting a fresh coat of paint on their front door. We tend to prioritize the entrance to our home, because it serves as a first impression to our guests.  Resumes are no different. […] Continue reading

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Recent promotion? Here Are 7 Ways to Succeed In Your New Role

March 27, 2018 |

If you have gotten a promotion, congratulations! This means that you are succeeding in your work at your company and your hard work is getting noticed. But now you have new challenges that lie ahead of you. You may move into a position where you are supervising former peers. You […] Continue reading

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Digital Experience on the Rise in Product Marketing in 2018

March 23, 2018 |

For those hiring marketers in 2018, digital experience continues to be highly valued. As part of our annual marketing hiring trends report, we surveyed hiring managers to find out how important a digital background is in candidates across various marketing functions at their organization. The chart below represents the respondents […] Continue reading

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Breitling joins McKinley Marketing Partners as Director, Business Development

March 07, 2018 |

Alexandria, VA—McKinley Marketing Partners is proud to announce that Edmund Breitling joined McKinley in the role of Director, Business Development in February 2018. Most recently Breitling served as Associate Director, CREDIT – Corporate Alliances at American Council on Education. Prior to that he served as the Director of Business Development for […] Continue reading

The Candidate’s Market in 2018

March 01, 2018 |

The state of the hiring landscape within marketing ebbs and flows year over year. While the marketer to job ratio continues to change, often, our hiring practices do not. So today we are taking a deep dive into the current job market in marketing and sharing practical takeaways that you […] Continue reading

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New Year, New Job: 5 Ways to Kick Off Your 2018 Job Hunt

January 02, 2018 |

Ah, the fresh start of the new year. Perhaps you’ve been ready for a change for a while, but with the new year comes a clean slate and a renewed sense of the importance of aligning your daily life with your goals and values. You are ready to take action […] Continue reading

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Interested in Product Marketing? These are 3 Skills You Must Have On Your Resume in 2018.

December 20, 2017 |

Product Marketing is a rising star in the marketing world. In fact, 22.3 percent of marketing hires in 2018 require product marketing skills or experience. But it can be difficult to understand exactly what fits into “product marketing” and what doesn’t. What is “Product Marketing?” Product Marketing focuses on bringing […] Continue reading

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5 Tips to Attract an All-Star Candidate in 2018

December 15, 2017 |

Budgets have been approved. Calendars have been mapped out. Now it’s time for you to bring on the talent that you so desperately need. But in a climate where there are more open positions than qualified marketers to fill them, how do you make your organization stand out from the […] Continue reading

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5 Surprising Benefits of Hiring Marketing Contract Workers

December 06, 2017 |

Historically, if you’ve needed to fill a role on your marketing team you might have worked with HR or someone else internally to find the right employee for the job. But what if you have unique needs for a specific long-term project? What if you need highly specialized skills? What […] Continue reading

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