McKinley's Archive

Roundtable: What You Need to Know About Contacting Hiring Managers After an Interview

April 26, 2017 |

Is it ever appropriate to reach out to a hiring manager? Well yes, of course, you should always send the requisite thank you email after your interview. But what about contacting the hiring manager to see where you stand or find out what went wrong? To try and answer this […] Continue reading

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Customer Loyalty and Retention Programs are Keys to Long-Term Success

March 29, 2017 |

Turning leads into customers who are willing to pay for your product or service can be expensive and time-consuming. So, once you acquire them it’s important to do everything possible to keep them. One way to do that is to implement a loyalty program that helps customers feel valued and […] Continue reading

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New Release: 2017 Marketing Hiring Trends Report

March 28, 2017 |

Digital Marketers will be in High Demand and Short Supply, According to Experts at McKinley Marketing Partners   ALEXANDRIA, Va. (March 28, 2017) — McKinley Marketing Partners has released its annual Marketing Hiring Trends report for 2017. This year’s paper shows digital marketers remain highest in demand but surprisingly the […] Continue reading

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Does Your Career Need a Makeover?

February 01, 2017 |

Consider Becoming a Marketing or Creative Consultant For more than twenty-one years, McKinley Marketing Partners has placed marketing and creative professionals in challenging and exciting roles at some of the best-known companies and organizations in the country. Learn more about the world of consulting as three marketing colleagues at McKinley […] Continue reading

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McKinley Marketing Partners Promotes Flood, Hendershot

January 30, 2017 |

Changes support growth at the marketing and creative services staffing firm ALEXANDRIA, Va. (Jan. 30, 2017) — McKinley Marketing Partners has promoted Victoria Flood to Senior Director of Business Development and Marty Hendershot to Senior Director of Client Services. These changes will allow the firm to continue its focus on […] Continue reading

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McKinley Marketing Partners CEO Michelle J. Boggs Honored as one of the Inaugural WBENC Women of Distinction

January 20, 2017 |

Women’s Business Enterprise National Council recognizes women who break down barriers in corporate and government supply chains ALEXANDRIA, Va. (Jan. 23, 2017) — McKinley Marketing Partners Co-Founder and CEO Michelle J. Boggs has been named an inaugural member of the Women’s Business Enterprise National Council’s Women of Distinction. The group […] Continue reading

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Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

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Best Practices in Web Design

December 21, 2016 |

Good website design can mean different things to different people and, as this HubSpot article points out, someone could spend years learning design, usability and User Experience (UX). Some websites are flashy but bells and whistles don’t always mean better. While they may look impressive, they aren’t always easy to […] Continue reading

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The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Roundtable: McKinley Team Members Discuss Gaps in Work History and Resumes

December 02, 2016 |

As a staffing firm our team has seen and heard it all. And though we tend to subscribe to the same school of thought concerning interviewing and resumes, we are hopelessly divided when it comes to one very important issue – how to address gaps in your work history. Some […] Continue reading

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