McKinley's Archive

McKinley Marketing Partners’ Growth Spurs New Business Development Hire

February 06, 2017 |

Janice Maida to Focus on Expansion in DC Area Markets ALEXANDRIA, Va. (Feb. 6, 2017) — McKinley Marketing Partners, which focuses on marketing and creative services staffing, has hired Janice Maida as Director of Business Development to help meet growing demand. Her focus will be on nurturing existing clients and […] Continue reading

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Does Your Career Need a Makeover?

February 01, 2017 |

Consider Becoming a Marketing or Creative Consultant For more than twenty-one years, McKinley Marketing Partners has placed marketing and creative professionals in challenging and exciting roles at some of the best-known companies and organizations in the country. Learn more about the world of consulting as three marketing colleagues at McKinley […] Continue reading

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McKinley Marketing Partners Promotes Flood, Hendershot

January 30, 2017 |

Changes support growth at the marketing and creative services staffing firm ALEXANDRIA, Va. (Jan. 30, 2017) — McKinley Marketing Partners has promoted Victoria Flood to Senior Director of Business Development and Marty Hendershot to Senior Director of Client Services. These changes will allow the firm to continue its focus on […] Continue reading

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McKinley Marketing Partners CEO Michelle J. Boggs Honored as one of the Inaugural WBENC Women of Distinction

January 20, 2017 |

Women’s Business Enterprise National Council recognizes women who break down barriers in corporate and government supply chains ALEXANDRIA, Va. (Jan. 23, 2017) — McKinley Marketing Partners Co-Founder and CEO Michelle J. Boggs has been named an inaugural member of the Women’s Business Enterprise National Council’s Women of Distinction. The group […] Continue reading

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Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

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Best Practices in Web Design

December 21, 2016 |

Good website design can mean different things to different people and, as this HubSpot article points out, someone could spend years learning design, usability and User Experience (UX). Some websites are flashy but bells and whistles don’t always mean better. While they may look impressive, they aren’t always easy to […] Continue reading

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The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Roundtable: McKinley Team Members Discuss Gaps in Work History and Resumes

December 02, 2016 |

As a staffing firm our team has seen and heard it all. And though we tend to subscribe to the same school of thought concerning interviewing and resumes, we are hopelessly divided when it comes to one very important issue – how to address gaps in your work history. Some […] Continue reading

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Creativity and Innovation Take Center Stage at the Adobe MAX 2016 Conference

November 28, 2016 |

Adobe MAX is known as the world’s leading creativity conference and for good reason – where else can more than 10 thousand illustrators, graphic designers, photographers, artists and videographers converge to learn about the latest advancements in the software that has become the industry standard? This year’s conference was held […] Continue reading

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From Our Table to Yours: Interview Tips for Hiring Managers

November 22, 2016 |

This week we take time to reflect and give thanks, and we pray certain subjects don’t come up at the Thanksgiving dinner table. When Aunt Martha asks improper questions about your love life as she passes the mashed potatoes, you can laugh it off, saying she doesn’t know any better. […] Continue reading

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