McKinley's Archive

Interested in Product Marketing? These are 3 Skills You Must Have On Your Resume in 2018.

December 20, 2017 |

Product Marketing is a rising star in the marketing world. In fact, 22.3 percent of marketing hires in 2018 require product marketing skills or experience. But it can be difficult to understand exactly what fits into “product marketing” and what doesn’t. What is “Product Marketing?” Product Marketing focuses on bringing […] Continue reading

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5 Tips to Attract an All-Star Candidate in 2018

December 15, 2017 |

Budgets have been approved. Calendars have been mapped out. Now it’s time for you to bring on the talent that you so desperately need. But in a climate where there are more open positions than qualified marketers to fill them, how do you make your organization stand out from the […] Continue reading

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5 Surprising Benefits of Hiring Marketing Contract Workers

December 06, 2017 |

Historically, if you’ve needed to fill a role on your marketing team you might have worked with HR or someone else internally to find the right employee for the job. But what if you have unique needs for a specific long-term project? What if you need highly specialized skills? What […] Continue reading

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McKinley Marketing Partners CEO Michelle J. Boggs Named One of Top WBE CEOs of 2017

November 30, 2017 |

McKinley Marketing Partners is proud to announce that CEO and Co-Founder Michelle J. Boggs was named one of the Top Women’s Business Enterprises (WBE) CEOs for 2017 by Women’s Enterprise magazine (WE USA). The list of 54 female CEOs was compiled after a team of advisors and editors reviewed a […] Continue reading

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A Thankful Spirit Will Make You (and Your Entire Office) Happier

November 15, 2017 |

Thanksgiving is not only a great time to catch up on parades, football, and turkey cravings, it’s also a time to slow down and reflect on what we’re grateful for in life. But intentional gratitude doesn’t have to be limited to special holidays. And it doesn’t have to be limited […] Continue reading

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A Marketer’s Guide to Business Intelligence

November 14, 2017 |

Some of the buzziest words in marketing today are “business intelligence.” But what does it mean? How will it affect your work? And what could it do for your business? Today we’re giving you a quick download of exactly what you, as a marketer, need to know about business intelligence. […] Continue reading

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Crafting The Ultimate Job Description

November 08, 2017 |

After 20+ years in the marketing staffing space, we’ve learned a thing or two about finding the right candidate and finding him or her quickly. Hiring a new team member can be an exciting time to envision a new and better future for your company. But the truth is, we […] Continue reading

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3 Myths About Contracting You Should Stop Believing Now

October 24, 2017 |

At McKinley Marketing Partners we are proud to offer talented marketers more options. Not only do we connect job seekers with full-time, salaried positions, but we also have many exciting contract roles available from small nonprofits to large national corporations. But some people are unsure about the benefits of accepting […] Continue reading

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5 Time Management Tips for Job Hunting While Employed

October 19, 2017 |

Job hunting is a full-time job. So what do you do when you’ve already got a full-time job? You’re ready to move on, but it feels like you have very little time to look for your next opportunity. If you are currently employed and job hunting, stay put until you […] Continue reading

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3 Skills Communications Professionals Need to Have On Their Resume

October 12, 2017 |

Without powerful writing, any marketing strategy is doomed. Even today as digital messaging becomes increasing visual, there’s nothing that can pack a punch quite like a well-crafted sentence. It’s the foundation that successful marketing campaigns are built on. Marcomm professionals are often the ones who are tapped to craft this […] Continue reading

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