McKinley's Archive

Hiring a marketer? It’s a candidate’s market. Here’s how it affects you.

September 14, 2017 |

The 2017 job market is a healthy one. This is cause for celebration, especially for those of us who remember the 10 percent unemployment rate during the Great Recession. Times have massively changed and the pool of active job seekers continues to shrink. According to the Bureau of Labor Statistics, […] Continue reading

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The 10 Commandments of Skype (or Any Video) Interviews

September 11, 2017 |

Here at McKinley, we are conducting more and more interviews using video technology like Skype and Google Hangouts. And with any newer technology, comes a new set of rules and etiquette. Here are our top ten commandments that you should abide by to ensure you nail your video call interview. […] Continue reading

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5 Best Practices Every B2B Company Should Be Executing on LinkedIn

September 06, 2017 |

While marketers may continue to scratch their heads when it comes to demystifying the Facebook or Instagram best practices for B2B, LinkedIn is a different animal. This platform is where business people go to talk business. LinkedIn users want to hear from you. When people visit LinkedIn.com they expect to get […] Continue reading

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Job Hunting? Here are 5 of the Best Kept Secrets to Get a Recruiter’s Attention on LinkedIn.

August 30, 2017 |

Job seekers generally fall into one of three schools of thought when it comes to LinkedIn: It’s a great way to keep up with people and build connections! It’s a necessary evil but I’m not really active on it. It’s a waste of time. I doubt that it could help […] Continue reading

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3 Skills You Need on Your Digital Marketing Resume Today

August 24, 2017 |

Last year we surveyed over 200 marketing hiring managers about their hiring plans for 2017. We gleaned not only the functional areas of marketing that will see the most growth, but also the skills that are in highest demand. Whether you’re actively searching or just keeping feelers out for the […] Continue reading

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Millennial Motivation: What These Job Seekers Really Want

August 14, 2017 |

Millennials, those digital natives born between 1981 and 1998, are coming of age in the business world and now represent most mid-level marketers. They comprise more than 34 percent of the workforce according to staffing giant Adecco USA. This generation is passionate about doing meaningful work. And they will work […] Continue reading

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Developing an Effective Healthcare Marketing Strategy, Part 3: Evaluation and Measurement

August 03, 2017 |

Over the past several months we have explored how to create an effective healthcare marketing strategy. For a refresher, check out Part 1 and Part 2. As in any industry, healthcare marketers need to track a campaign’s performance and measure the effectiveness of their marketing programs against the organization’s overall […] Continue reading

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New Report Shows Nearly Half of Nonprofits Plan to Hire Marketers This Year

June 21, 2017 |

ALEXANDRIA, VA. (June 21, 2017) —McKinley Marketing Partners has released its inaugural report on Marketing Hiring Trends for Nonprofits and Trade Associations. This marks the staffing firm’s first survey and report focused solely on the hiring trends shaping marketing in the nonprofit sector. The outlook for the nonprofit marketing function […] Continue reading

5 Things to Consider Before Making Your Next Hire

June 07, 2017 |

Making a bad hiring decision can be very costly, financially, and otherwise. So, by putting more time into the planning stages of the process, hiring managers can give themselves a better chance of finding their next shining star. This involves rewriting job descriptions, so they accurately reflect the duties and […] Continue reading

Roundtable: What You Need to Know About Contacting Hiring Managers After an Interview

April 26, 2017 |

Is it ever appropriate to reach out to a hiring manager? Well yes, of course, you should always send the requisite thank you email after your interview. But what about contacting the hiring manager to see where you stand or find out what went wrong? To try and answer this […] Continue reading

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