McKinley's Archive

Crafting The Ultimate Job Description

November 08, 2017 |

After 20+ years in the marketing staffing space, we’ve learned a thing or two about finding the right candidate and finding him or her quickly. Hiring a new team member can be an exciting time to envision a new and better future for your company. But the truth is, we […] Continue reading

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3 Myths About Contracting You Should Stop Believing Now

October 24, 2017 |

At McKinley Marketing Partners we are proud to offer talented marketers more options. Not only do we connect job seekers with full-time, salaried positions, but we also have many exciting contract roles available from small nonprofits to large national corporations. But some people are unsure about the benefits of accepting […] Continue reading

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5 Time Management Tips for Job Hunting While Employed

October 19, 2017 |

Job hunting is a full-time job. So what do you do when you’ve already got a full-time job? You’re ready to move on, but it feels like you have very little time to look for your next opportunity. If you are currently employed and job hunting, stay put until you […] Continue reading

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3 Skills Communications Professionals Need to Have On Their Resume

October 12, 2017 |

Without powerful writing, any marketing strategy is doomed. Even today as digital messaging becomes increasing visual, there’s nothing that can pack a punch quite like a well-crafted sentence. It’s the foundation that successful marketing campaigns are built on. Marcomm professionals are often the ones who are tapped to craft this […] Continue reading

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What to Expect in Your Q4 Job Search

October 05, 2017 |

We are now in the final three months of the year. Q4 is a busy season with holiday parties, vacation days, budget planning, and increased pressure to hit annual goals. So, what does that mean for your job search? During the final months of the year things get complex in […] Continue reading

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4 Ways Your Media Company Can Use Social Media to Build Brand Loyalty

September 28, 2017 |

Every company wants to build a base of loyal, passionate fans. And with the opportunity to use social media to connect with your audience, it should be easier than ever, right? But the problem is that there is more noise online now than ever. So how can your media company […] Continue reading

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3 Resume Must-Haves for Creatives

September 21, 2017 |

As marketing becomes increasingly digital, marketers with design, production, web and mobile development, and copywriting skills become more and more in demand. Creatives have a wealth of opportunity in marketing. It’s no secret that digital marketers face more challenges than ever. Clean, organized design is essential to reaching stakeholders in […] Continue reading

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5 Mistakes To Avoid When Marketing to Generation Z

September 19, 2017 |

Generation Z, those born in 1995 or later, are swiftly becoming a segment of the population that marketers cannot ignore. Making up a quarter of the U.S. population, Gen Z-ers will account for 40% of consumers by 2020. And while they were once thought of as “Millennials on Steroids,” this […] Continue reading

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Hiring a marketer? It’s a candidate’s market. Here’s how it affects you.

September 14, 2017 |

The 2017 job market is a healthy one. This is cause for celebration, especially for those of us who remember the 10 percent unemployment rate during the Great Recession. Times have massively changed and the pool of active job seekers continues to shrink. According to the Bureau of Labor Statistics, […] Continue reading

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The 10 Commandments of Skype (or Any Video) Interviews

September 11, 2017 |

Here at McKinley, we are conducting more and more interviews using video technology like Skype and Google Hangouts. And with any newer technology, comes a new set of rules and etiquette. Here are our top ten commandments that you should abide by to ensure you nail your video call interview. […] Continue reading

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