McKinley's Archive

Five Hot Trends in Graphic Design

October 10, 2016 |

All graphic designers know trends come and go. Some linger through time while others fade away only to resurface years later. Designers may argue that some trends aren’t trends at all, such as flat design which has been around since the early years of printmaking in Switzerland. No matter which […] Continue reading

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Back to School, Back to Work?

October 04, 2016 |

Career Tips for Those Seeking Part-Time Jobs Now that summer is well over and the kids are settled back in school, it is the perfect time to look for new employment opportunities. Whether you’re a stay-at-home parent who is ready to get back into the workforce or a professional seeking […] Continue reading

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Instagram is Gaining Popularity as a Marketing Tool for B2B and Nonprofits

August 26, 2016 |

What began as a little-known mobile photo-sharing app in 2010 has grown into a prominent social network with 300 million active daily users. While Instagram gained popularity as a way to easily share photos with friends and followers on other social networks it has become so much more. Now, companies […] Continue reading

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McKinley Marketing Partners Named to Distinguished Inc. 5000 List

August 17, 2016 |

The Marketing Staffing Firm Makes Fastest Growing List for Second Time ALEXANDRIA, Va. (Aug. 17, 2016) — Inc. Magazine ranked McKinley Marketing Partners (McKinley) #4,238 on the Inc. 500|5000, a compilation of the fastest-growing privately held companies in the United States. The company experienced a three-year growth rate of sixty-four […] Continue reading

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DC Area Marketers List Social Media among Top Skills on LinkedIn Profiles

August 15, 2016 |

Industry competition is fierce; stand out by focusing on leadership and management skills LinkedIn has more than 128 million members in the United States and has become one of the most prominent recruiting platforms for companies worldwide. In fact, 65 percent of LinkedIn’s revenue in the first quarter of 2016 […] Continue reading

Thank you! No, Thank YOU!

April 05, 2016 |
Gretchen Stanford Headshot (from LinkedIn)

By Gretchen Stanford, Senior Manager, Recruiting As McKinley Marketing Partner’s Senior Manager of Recruiting, Gretchen Stanford builds and develops the recruitment team while also sourcing and screening talented marketing professionals herself to support the business development team. As a recruiter, I don’t necessarily expect each candidate I meet to send a […] Continue reading

Content Marketing for Nonprofits, Part 3: Making the Most of Your Budget

March 21, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Content marketing is a cost-efficient, yet effective, approach that allows nonprofits to engage directly with stakeholders and position their organizations as a source for valuable information. The most successful content marketing campaigns provide relevant, trustworthy content (Part 1 in the series) through the appropriate digital […] Continue reading

Content Marketing for Nonprofits, Part 2: Getting the Word Out

February 17, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Our last blog post discussed strategies for creating engaging, effective content. Now that your organization has compelling content, it’s time to develop a strategy for sharing the right content with the right audience. Here is the challenge: When you have multiple stakeholder groups, such […] Continue reading

Boom or Bust: Marketing in an Economic Downturn

January 26, 2016 |
Christopher McKinley Headshot

By Christopher McKinley, Senior Director, Business Development Even in the best economic conditions, certain industries – the energy industry, in particular – will always oscillate between boom and bust. When the economy, or the buying climate in your specific industry, takes a turn downward, there are still people who need […] Continue reading

Addressing Your Team’s Skill Gaps Before the Q4 Rush

September 10, 2015 |
Christopher McKinley Headshot

By Christopher McKinley, Senior Director of Business Development Now that summer is officially over, the race to the finish line is just gearing up—it’s time to regroup and plan for Q4. Despite your best efforts over the next few weeks, even the most detailed plans are destined for failure if your marketing […] Continue reading