Susie Aubuchon's Archive

Marketing Effectively During an Industry Upheaval

June 19, 2015 |

Even the most successful businesses go through periods of rapid change and upheaval: a reorganization, a slow season, or a shift in the market. While our economy is steadily climbing out of recession, it’s critical that marketers understand how to modify—and maximize—their marketing, communication, and branding efforts during turbulent times. […] Continue reading

McKinley’s Mantras – Download our E-book!

April 21, 2015 |

  In celebration of our 20th anniversary, we’ve compiled our hiring mantras — what we’ve learned over 20 years of hiring highly skilled marketing talent. In this e-book, you’ll  hear directly from our President/Founder, Michelle Boggs, as well as our senior recruiters and directors, as they share their best practices for […] Continue reading

Michelle Boggs Featured in AMA’s Marketing News Magazine

April 10, 2015 |

Michelle Boggs — McKinley Marketing Partners’ Cofounder, President, and CEO — has contributed an article to the American Marketing Association’s magazine, Marketing News. Read an excerpt below: Behind every great marketing campaign is a team of talented marketing professionals, so it’s no surprise that projected hiring needs are, in turn, […] Continue reading

Spring Cleaning Your Resume:  5 Ways to Improve Your Resume and Land the Job You Want by Summer

March 13, 2015 |

Spring is almost here—and as the weather slowly warms, you’ll likely notice your neighbors sprucing up their front yards, sweeping out their foyers, or maybe putting a fresh coat of paint on their front door. We tend to prioritize the entrance to our home, because it serves as a first […] Continue reading

How Your Bad Dating Experiences Can Improve Your Interview Skills

February 12, 2015 |

As Valentine’s Day approaches, you may be having flashbacks of bad dates—forced small talk, uncomfortable silences, and awkward goodbyes. But think twice before pushing those painful memories out of your conscience—they could actually help you with your job search. Like dating, searching and interviewing for a new role can be […] Continue reading

How to Prepare for an Interview (When You Don’t Have Much Time)

January 21, 2015 |

Today’s job market isn’t just competitive—it’s fast. More and more often companies are making hiring decisions quickly, which means that the time between an interview request and an actual interview can be less than 24 hours. Every job seeker knows that properly preparing for an interview can mean the difference […] Continue reading

5 Holiday Marketing Campaigns that are Closing the Year with a Bang

December 22, 2014 |

‘Tis the season for harnessing the holiday spirit in an effort to drive revenue and increase year-end sales. While the holiday season used to be dominated by retailers, marketers across industries are now incorporating holiday campaigns into their Q4 strategies. This year, a number of brands from a variety of […] Continue reading

Cultural Fit Interview Questions

December 27, 2013 |

We have identified interview questions that can help determine if a candidate will fit into your company’s culture. Continue reading

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Big Data Analysis Skills on the Rise

November 11, 2013 |
Big data concept

Big data investments in 2013 continue to rise with 64 percent of organizations investing or planning to invest in big data technology compared with 58 percent in 2012. Continue reading

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Finding a Candidate to Fit Your Organizational Culture

August 30, 2013 |

Finding a candidate that fits a company’s culture is just as important as finding someone with the qualifications to ‘get the job done’ and may be the key to hiring success. Continue reading