Susie Aubuchon's Archive

Taking Marketing to the Next Level with Automation Platforms

August 24, 2016 |

Marketing automation – not to be confused with email marketing – has changed the way companies communicate with clients, candidates, prospects and staff. And, with a properly implemented marketing automation tool in the hands of a well-trained marketer, an audience member can feel like a valued contact at any point […] Continue reading


5 Awe-Inspiring Healthcare Campaigns from 2015

February 01, 2016 |

By Susie Aubuchon, Senior Vice President, Client Services The evolution of healthcare in the US in recent years has fundamentally changed the face of healthcare marketing. With consumers more involved than ever in their healthcare decisions, marketers need to get creative – extremely creative – and not just with messaging. […] Continue reading

5 Marketing Trends to Ignite Your Customer Engagement Strategy in 2016

December 08, 2015 |

By Susie Aubuchon, Senior Vice President, Client Services Q1 – the quarter for trends and predictions! But with a quick Google search returning a staggering 83,500,000 results, it can be difficult to see through the fog of suggestions. There are game changing trends, hot mobile trends, trend-defying digital trends, and […] Continue reading

Marketing Effectively During an Industry Upheaval

June 19, 2015 |

Even the most successful businesses go through periods of rapid change and upheaval: a reorganization, a slow season, or a shift in the market. While our economy is steadily climbing out of recession, it’s critical that marketers understand how to modify—and maximize—their marketing, communication, and branding efforts during turbulent times. […] Continue reading

McKinley’s Mantras – Download our E-book!

April 21, 2015 |

  In celebration of our 20th anniversary, we’ve compiled our hiring mantras — what we’ve learned over 20 years of hiring highly skilled marketing talent. In this e-book, you’ll  hear directly from our President/Founder, Michelle Boggs, as well as our senior recruiters and directors, as they share their best practices for […] Continue reading

Michelle Boggs Featured in AMA’s Marketing News Magazine

April 10, 2015 |

Michelle Boggs — McKinley Marketing Partners’ Cofounder, President, and CEO — has contributed an article to the American Marketing Association’s magazine, Marketing News. Read an excerpt below: Behind every great marketing campaign is a team of talented marketing professionals, so it’s no surprise that projected hiring needs are, in turn, […] Continue reading

Spring Cleaning Your Resume:  5 Ways to Improve Your Resume and Land the Job You Want by Summer

March 13, 2015 |

Spring is almost here—and as the weather slowly warms, you’ll likely notice your neighbors sprucing up their front yards, sweeping out their foyers, or maybe putting a fresh coat of paint on their front door. We tend to prioritize the entrance to our home, because it serves as a first […] Continue reading

How Your Bad Dating Experiences Can Improve Your Interview Skills

February 12, 2015 |

As Valentine’s Day approaches, you may be having flashbacks of bad dates—forced small talk, uncomfortable silences, and awkward goodbyes. But think twice before pushing those painful memories out of your conscience—they could actually help you with your job search. Like dating, searching and interviewing for a new role can be […] Continue reading

How to Prepare for an Interview (When You Don’t Have Much Time)

January 21, 2015 |

Today’s job market isn’t just competitive—it’s fast. More and more often companies are making hiring decisions quickly, which means that the time between an interview request and an actual interview can be less than 24 hours. Every job seeker knows that properly preparing for an interview can mean the difference […] Continue reading

5 Holiday Marketing Campaigns that are Closing the Year with a Bang

December 22, 2014 |

‘Tis the season for harnessing the holiday spirit in an effort to drive revenue and increase year-end sales. While the holiday season used to be dominated by retailers, marketers across industries are now incorporating holiday campaigns into their Q4 strategies. This year, a number of brands from a variety of […] Continue reading