Susie Aubuchon's Archive
Finally Some Good News, Washington!
In June, The Center for Regional Analysis (CRA) issued a forecast for the Washington Metro Area’s economic performance. This organization researches the economic, fiscal, demographic, housing, and social climates in the Greater Washington region. The study shed positive light during these tough economic times, proving that the Washington, DC area… Continue reading
The New Generation of Marketing Professionals
The Marketing News magazine from AMA came last week and the cover story intrigued me immediately. The headline read “The Renaissance Marketer: Transforming your Career into a Work of Art.” Being a marketer and having a creative side, I dove right in. The article talks about a new generation of… Continue reading
Hanging Tough During Tough Economic Times: McKinley Says Don’t Miss The Boat
Last Monday, The New Yorker wrote a fantastic piece on companies “hanging tough” during major recessions over the past 80 years. The article highlighted the success of companies who continue their advertising and marketing spending even when economic adversity strikes. They continue to launch new products and increase their market… Continue reading
A Marketing Consulting Company’s Guide to Building a Better Resume
This is always a tricky topic. Everyone has their own ideas and philosophies about building a better resume. Ask five people and you will get five different opinions on how your resume should look. Here is one more opinion; follow these eight rules and you will spruce up your resume. Continue reading
Could a Marketing Consultant Help Your Company do “THINGS” Better?
Following our last post, I got an idea which seemed like a stroke of genius. I’ll write a blog post that precisely explains how marketing consultants can help companies do “THINGS” better. Everybody will read it. Everybody will love it. Everybody will realize they need to complement their current efforts… Continue reading
McKinley Marketer Makes Headlines
Last year as the inauguration grew close, one of McKinley’s Interim Marketing Managerssm (IMM®), Greg Nelson, campaigned for President Barack Obama to pick a Labradoodle as the official White House dog. He founded Labradoodles For Obama to help promote his cause. His website gives visitors the chance to vote… Continue reading