Client News

Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

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The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Healthcare Marketers: Focus on Patient Engagement for Success

December 07, 2016 |

The days of one-way, push communication from healthcare marketers is gone. To be successful, you must foster two-way communication with your stakeholders and allow them to gather the information they want, when and where they want it. In addition, you need to provide educational and entertaining content for your healthcare […] Continue reading

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From Our Table to Yours: Interview Tips for Hiring Managers

November 22, 2016 |

This week we take time to reflect and give thanks, and we pray certain subjects don’t come up at the Thanksgiving dinner table. When Aunt Martha asks improper questions about your love life as she passes the mashed potatoes, you can laugh it off, saying she doesn’t know any better. […] Continue reading

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Marketing Managers are Project Managers in Disguise

November 14, 2016 |

We see it time and time again. A client has difficulty finding a marketing project manager for an upcoming venture so they turn to us for help because they aren’t getting the right types of applicants. Sometimes, clients don’t even realize they need a project manager and they are struggling […] Continue reading

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Event Planning 101: Hire a Smart Marketer

November 04, 2016 |

One of the biggest events of the year for nonprofit organizations and trade associations is their annual conference. Some groups start planning for the next year’s event almost immediately after the current one ends. Others wait a few months but the end goal is the same – to create an […] Continue reading

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Millennial Motivation: What Factors Into Their Job Hunt

October 26, 2016 |

Millennials, those born between 1981 and 1998, became the biggest portion of the U.S. workforce in 2015, according to staffing giant Adecco USA. In fact, Generation Y, as they are also known, represents more than 53 million employees or more than 34 percent of the workforce. This cohort is tech-savvy, […] Continue reading

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Consider Virtual Workers for Increased Productivity and Cost Savings

October 24, 2016 |

Digital marketing and creative agencies have been using remote workers for years because many tasks can be done independently such as writing blog posts and articles, handling social media, creating graphics and other design elements and developing websites. As long as deliverables are met by the established deadlines, using remote […] Continue reading

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New York Area Marketers: Budget Better by Learning the True Cost of Hiring Employees

October 18, 2016 |

As companies think about future budgeting and staffing needs, it’s important to consider marketing hiring plans and the possibility there may be openings to fill. These positions, whether created through attrition or developed from a department need, must be populated within a reasonable time frame in order to sustain productivity […] Continue reading

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Roundtable: A Look Behind the Scenes at McKinley Marketing Partners

October 13, 2016 |

Marketing colleagues dish about content, writing and hiring from within McKinley Marketing Partners specializes in recruiting top-notch marketing and creative talent for businesses and nonprofits in Washington, D.C., Dallas, Houston and New York. The company experienced a three-year growth rate of 64 percent and was recently named to the Inc. […] Continue reading

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