Client News

New Report Shows Nearly Half of Nonprofits Plan to Hire Marketers This Year

June 21, 2017 |

ALEXANDRIA, VA. (June 21, 2017) —McKinley Marketing Partners has released its inaugural report on Marketing Hiring Trends for Nonprofits and Trade Associations. This marks the staffing firm’s first survey and report focused solely on the hiring trends shaping marketing in the nonprofit sector. The outlook for the nonprofit marketing function […] Continue reading

5 Things to Consider Before Making Your Next Hire

June 07, 2017 |

Making a bad hiring decision can be very costly, financially, and otherwise. So, by putting more time into the planning stages of the process, hiring managers can give themselves a better chance of finding their next shining star. This involves rewriting job descriptions, so they accurately reflect the duties and […] Continue reading

Customer Loyalty and Retention Programs are Keys to Long-Term Success

March 29, 2017 |

Turning leads into customers who are willing to pay for your product or service can be expensive and time-consuming. So, once you acquire them it’s important to do everything possible to keep them. One way to do that is to implement a loyalty program that helps customers feel valued and […] Continue reading

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Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

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The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Healthcare Marketers: Focus on Patient Engagement for Success

December 07, 2016 |

The days of one-way, push communication from healthcare marketers is gone. To be successful, you must foster two-way communication with your stakeholders and allow them to gather the information they want, when and where they want it. In addition, you need to provide educational and entertaining content for your healthcare […] Continue reading

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From Our Table to Yours: Interview Tips for Hiring Managers

November 22, 2016 |

This week we take time to reflect and give thanks, and we pray certain subjects don’t come up at the Thanksgiving dinner table. When Aunt Martha asks improper questions about your love life as she passes the mashed potatoes, you can laugh it off, saying she doesn’t know any better. […] Continue reading

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Marketing Managers are Project Managers in Disguise

November 14, 2016 |

We see it time and time again. A client has difficulty finding a marketing project manager for an upcoming venture so they turn to us for help because they aren’t getting the right types of applicants. Sometimes, clients don’t even realize they need a project manager and they are struggling […] Continue reading

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Event Planning 101: Hire a Smart Marketer

November 04, 2016 |

One of the biggest events of the year for nonprofit organizations and trade associations is their annual conference. Some groups start planning for the next year’s event almost immediately after the current one ends. Others wait a few months but the end goal is the same – to create an […] Continue reading

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Millennial Motivation: What Factors Into Their Job Hunt

October 26, 2016 |

Millennials, those born between 1981 and 1998, became the biggest portion of the U.S. workforce in 2015, according to staffing giant Adecco USA. In fact, Generation Y, as they are also known, represents more than 53 million employees or more than 34 percent of the workforce. This cohort is tech-savvy, […] Continue reading

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