Client News

Interested in Product Marketing? These are 3 Skills You Must Have On Your Resume in 2018.

December 20, 2017 |

Product Marketing is a rising star in the marketing world. In fact, 22.3 percent of marketing hires in 2018 require product marketing skills or experience. But it can be difficult to understand exactly what fits into “product marketing” and what doesn’t. What is “Product Marketing?” Product Marketing focuses on bringing […] Continue reading

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5 Tips to Attract an All-Star Candidate in 2018

December 15, 2017 |

Budgets have been approved. Calendars have been mapped out. Now it’s time for you to bring on the talent that you so desperately need. But in a climate where there are more open positions than qualified marketers to fill them, how do you make your organization stand out from the […] Continue reading

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5 Surprising Benefits of Hiring Marketing Contract Workers

December 06, 2017 |

Historically, if you’ve needed to fill a role on your marketing team you might have worked with HR or someone else internally to find the right employee for the job. But what if you have unique needs for a specific long-term project? What if you need highly specialized skills? What […] Continue reading

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A Thankful Spirit Will Make You (and Your Entire Office) Happier

November 15, 2017 |

Thanksgiving is not only a great time to catch up on parades, football, and turkey cravings, it’s also a time to slow down and reflect on what we’re grateful for in life. But intentional gratitude doesn’t have to be limited to special holidays. And it doesn’t have to be limited […] Continue reading

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A Marketer’s Guide to Business Intelligence

November 14, 2017 |

Some of the buzziest words in marketing today are “business intelligence.” But what does it mean? How will it affect your work? And what could it do for your business? Today we’re giving you a quick download of exactly what you, as a marketer, need to know about business intelligence. […] Continue reading

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Crafting The Ultimate Job Description

November 08, 2017 |

After 20+ years in the marketing staffing space, we’ve learned a thing or two about finding the right candidate and finding him or her quickly. Hiring a new team member can be an exciting time to envision a new and better future for your company. But the truth is, we […] Continue reading

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How to Shine in Your First Week On the Job

November 01, 2017 |

You got the offer. You did the happy dance. You chose the outfit for the first day. Now it’s here. Your first week on the new job. You want to make a good impression. You want to be respected, to contribute, and to connect with your colleagues. And the truth […] Continue reading

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3 Resume Must-Haves for Creatives

September 21, 2017 |

As marketing becomes increasingly digital, marketers with design, production, web and mobile development, and copywriting skills become more and more in demand. Creatives have a wealth of opportunity in marketing. It’s no secret that digital marketers face more challenges than ever. Clean, organized design is essential to reaching stakeholders in […] Continue reading

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5 Mistakes To Avoid When Marketing to Generation Z

September 19, 2017 |

Generation Z, those born in 1995 or later, are swiftly becoming a segment of the population that marketers cannot ignore. Making up a quarter of the U.S. population, Gen Z-ers will account for 40% of consumers by 2020. And while they were once thought of as “Millennials on Steroids,” this […] Continue reading

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Hiring a marketer? It’s a candidate’s market. Here’s how it affects you.

September 14, 2017 |

The 2017 job market is a healthy one. This is cause for celebration, especially for those of us who remember the 10 percent unemployment rate during the Great Recession. Times have massively changed and the pool of active job seekers continues to shrink. According to the Bureau of Labor Statistics, […] Continue reading

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