Client News

A Thankful Spirit Will Make You (and Your Entire Office) Happier

November 15, 2017 |

Thanksgiving is not only a great time to catch up on parades, football, and turkey cravings, it’s also a time to slow down and reflect on what we’re grateful for in life. But intentional gratitude doesn’t have to be limited to special holidays. And it doesn’t have to be limited […] Continue reading

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A Marketer’s Guide to Business Intelligence

November 14, 2017 |

Some of the buzziest words in marketing today are “business intelligence.” But what does it mean? How will it affect your work? And what could it do for your business? Today we’re giving you a quick download of exactly what you, as a marketer, need to know about business intelligence. […] Continue reading

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Crafting The Ultimate Job Description

November 08, 2017 |

After 20+ years in the marketing staffing space, we’ve learned a thing or two about finding the right candidate and finding him or her quickly. Hiring a new team member can be an exciting time to envision a new and better future for your company. But the truth is, we […] Continue reading

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How to Shine in Your First Week On the Job

November 01, 2017 |

You got the offer. You did the happy dance. You chose the outfit for the first day. Now it’s here. Your first week on the new job. You want to make a good impression. You want to be respected, to contribute, and to connect with your colleagues. And the truth […] Continue reading

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3 Resume Must-Haves for Creatives

September 21, 2017 |

As marketing becomes increasingly digital, marketers with design, production, web and mobile development, and copywriting skills become more and more in demand. Creatives have a wealth of opportunity in marketing. It’s no secret that digital marketers face more challenges than ever. Clean, organized design is essential to reaching stakeholders in […] Continue reading

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5 Mistakes To Avoid When Marketing to Generation Z

September 19, 2017 |

Generation Z, those born in 1995 or later, are swiftly becoming a segment of the population that marketers cannot ignore. Making up a quarter of the U.S. population, Gen Z-ers will account for 40% of consumers by 2020. And while they were once thought of as “Millennials on Steroids,” this […] Continue reading

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Hiring a marketer? It’s a candidate’s market. Here’s how it affects you.

September 14, 2017 |

The 2017 job market is a healthy one. This is cause for celebration, especially for those of us who remember the 10 percent unemployment rate during the Great Recession. Times have massively changed and the pool of active job seekers continues to shrink. According to the Bureau of Labor Statistics, […] Continue reading

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Millennial Motivation: What These Job Seekers Really Want

August 14, 2017 |

Millennials, those digital natives born between 1981 and 1998, are coming of age in the business world and now represent most mid-level marketers. They comprise more than 34 percent of the workforce according to staffing giant Adecco USA. This generation is passionate about doing meaningful work. And they will work […] Continue reading

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New Report Shows Nearly Half of Nonprofits Plan to Hire Marketers This Year

June 21, 2017 |

ALEXANDRIA, VA. (June 21, 2017) —McKinley Marketing Partners has released its inaugural report on Marketing Hiring Trends for Nonprofits and Trade Associations. This marks the staffing firm’s first survey and report focused solely on the hiring trends shaping marketing in the nonprofit sector. The outlook for the nonprofit marketing function […] Continue reading

5 Things to Consider Before Making Your Next Hire

June 07, 2017 |

Making a bad hiring decision can be very costly, financially, and otherwise. So, by putting more time into the planning stages of the process, hiring managers can give themselves a better chance of finding their next shining star. This involves rewriting job descriptions, so they accurately reflect the duties and […] Continue reading