Industry News
Is Email Marketing Dead?
With the increase of social networks and digital tools, some marketers are wondering if email marketing campaigns are dead? Apparently, this is not the case as more than 27 percent of emails were opened on a mobile device during the second half of 2011, according to the marketing agency, Knotice. Continue reading
Avoid Hiring the Wrong Employees
According to a CareerBuilder survey, 41% of companies spent at least $25,000 on a bad hire and 25% of companies spent at least $50,000 on a bad hire in 2010. What constitutes a “bad hire”? Continue reading
A Positive Outlook for Marketing Professionals
The Bureau of Labor Statistics released the 2010 to 2011 Occupational Outlook Handbook giving advertising, marketing, promotions, public relations, and sales managers a positive job outlook with a projected 13 percent increase through 2018. The job growth is measured by the growing number of goods and services that will need… Continue reading
Contract Work and Social Media Savvy among Job Market Trends to Watch
If you are currently a job seeker or an over-worked employee in an under-staffed environment, there is reason for optimism according to a new study by CareerBuilder and USA Today. “For the third consecutive quarter, more hiring managers and human resource professionals are projecting they will increase headcount in the… Continue reading
Retailers Have a New Philosophy: Less is More
In light of the current economic times, retailers have begun to reduce the number of products they offer. When the economy was booming, a consumer could easily peruse through a national retail store and find 88 varieties of Pantene shampoo or even 50 varieties of Oreo cookies. According to a… Continue reading
Nielsen Ratings for Online Television Puts a New Twist on Advertising Buys
Effective 2011, Nielsen Media Research plans to integrate a new initiative to track online video viewing statistics through “TV Everywhere” offerings. “TV Everywhere” allows customers to watch television shows or movies online in conjunction with their pre-existing subscription with a cable or satellite company. The new Nielsen program will combine… Continue reading
New Study From CareerBuilder Shows More People Are Finding Jobs
This past August, CareerBuilder and Harris Interactive conducted a study that surveyed 921 full-time workers in the United States who were laid off from their jobs within the last 12 months. Here are the highlights: People Are Finding Work: Since June 2009, 48% of workers who were laid off found… Continue reading