Industry News
A Positive Outlook for Marketing Professionals
The Bureau of Labor Statistics released the 2010 to 2011 Occupational Outlook Handbook giving advertising, marketing, promotions, public relations, and sales managers a positive job outlook with a projected 13 percent increase through 2018. The job growth is measured by the growing number of goods and services that will need… Continue reading
Contract Work and Social Media Savvy among Job Market Trends to Watch
If you are currently a job seeker or an over-worked employee in an under-staffed environment, there is reason for optimism according to a new study by CareerBuilder and USA Today. “For the third consecutive quarter, more hiring managers and human resource professionals are projecting they will increase headcount in the… Continue reading
Retailers Have a New Philosophy: Less is More
In light of the current economic times, retailers have begun to reduce the number of products they offer. When the economy was booming, a consumer could easily peruse through a national retail store and find 88 varieties of Pantene shampoo or even 50 varieties of Oreo cookies. According to a… Continue reading
Nielsen Ratings for Online Television Puts a New Twist on Advertising Buys
Effective 2011, Nielsen Media Research plans to integrate a new initiative to track online video viewing statistics through “TV Everywhere” offerings. “TV Everywhere” allows customers to watch television shows or movies online in conjunction with their pre-existing subscription with a cable or satellite company. The new Nielsen program will combine… Continue reading
New Study From CareerBuilder Shows More People Are Finding Jobs
This past August, CareerBuilder and Harris Interactive conducted a study that surveyed 921 full-time workers in the United States who were laid off from their jobs within the last 12 months. Here are the highlights: People Are Finding Work: Since June 2009, 48% of workers who were laid off found… Continue reading
Annual Study Gives Overview of Current Job Market
On August 25, 2009, Robert Half International and CareerBuilder published the 5th Employment Dynamics and Growth Expectations (EDGE) Report.1 The report gives an “overview of the current employment situation, as well as a glimpse of the future hiring landscape. The report offers information on what types of professionals employers will… Continue reading
The Changing Landscape of Online Search: What the Microsoft-Yahoo Deal Means for SEO
The recent bid to purchase Yahoo by Microsoft could result in a 28% combined share of online searches. As such, this would be the first major threat/competition to Google’s reign of online search domination. In order to adapt, many companies may have to utilize old tactics, to generate effective search… Continue reading