Marketing Consulting
Is Email Marketing Dead?
With the increase of social networks and digital tools, some marketers are wondering if email marketing campaigns are dead? Apparently, this is not the case as more than 27 percent of emails were opened on a mobile device during the second half of 2011, according to the marketing agency, Knotice. Continue reading
Avoid Hiring the Wrong Employees
According to a CareerBuilder survey, 41% of companies spent at least $25,000 on a bad hire and 25% of companies spent at least $50,000 on a bad hire in 2010. What constitutes a “bad hire”? Continue reading
Are traditional resumes
becoming a thing of the past?
As this article from the Wall Street Journal explores, some companies are beginning to move away from traditional resumes in the application and recruiting process. Continue reading
Is an interim position right for you?
With a rise in interim positions, we asked one of our Interim Marketing ManagersSM (IMMs®), Christine, what she likes most about working as an IMM with McKinley Marketing Partners. Here are some of Christine’s responses as to why she became an IMM and what sets McKinley apart from other interim… Continue reading
Is an interim position right for you? Q&A with a McKinley Marketing Partners consultant – Part 2
Last week we shared Jon Rochetti’s take on what sets McKinley Marketing Partners apart from other interim firms and why he decided to start working in interim positions in the first place. This week, Jon discusses what he thinks about the current work environment and how he keeps his skills… Continue reading
Is an interim position right for you? Q&A with a McKinley Marketing Partners consultant – Part 1
With the recent drop in unemployment and the rise in interim positions, we asked some of our Interim Marketing ManagersSM (IMMs®), including Jon Rochetti, what they like most about working as an IMM with McKinley Marketing Partners. Here are some of Jon’s responses as to why he became an IMM… Continue reading
New Study From CareerBuilder Shows More People Are Finding Jobs
This past August, CareerBuilder and Harris Interactive conducted a study that surveyed 921 full-time workers in the United States who were laid off from their jobs within the last 12 months. Here are the highlights: People Are Finding Work: Since June 2009, 48% of workers who were laid off found… Continue reading
A Marketing Consulting Company’s Guide to Building a Better Resume
This is always a tricky topic. Everyone has their own ideas and philosophies about building a better resume. Ask five people and you will get five different opinions on how your resume should look. Here is one more opinion; follow these eight rules and you will spruce up your resume…. Continue reading
Could a Marketing Consultant Help Your Company do “THINGS” Better?
Following our last post, I got an idea which seemed like a stroke of genius. I’ll write a blog post that precisely explains how marketing consultants can help companies do “THINGS” better. Everybody will read it. Everybody will love it. Everybody will realize they need to complement their current efforts… Continue reading