Marketing Trends

New Report Shows Nearly Half of Nonprofits Plan to Hire Marketers This Year

June 21, 2017 |

ALEXANDRIA, VA. (June 21, 2017) —McKinley Marketing Partners has released its inaugural report on Marketing Hiring Trends for Nonprofits and Trade Associations. This marks the staffing firm’s first survey and report focused solely on the hiring trends shaping marketing in the nonprofit sector. The outlook for the nonprofit marketing function […] Continue reading

Developing an Effective Healthcare Marketing Strategy, Part 2: Strategy, Budgeting, and Content Creation

May 24, 2017 |

It’s important for all organizations to have a marketing plan in place that ties to its overall business goals and objectives. As we highlighted in Part 1 of this series, the first step to creating a healthcare marketing plan is to conduct an analysis of your target market and to […] Continue reading

Tags , , , ,

New Release: 2017 Marketing Hiring Trends Report

March 28, 2017 |

Digital Marketers will be in High Demand and Short Supply, According to Experts at McKinley Marketing Partners   ALEXANDRIA, Va. (March 28, 2017) — McKinley Marketing Partners has released its annual Marketing Hiring Trends report for 2017. This year’s paper shows digital marketers remain highest in demand but surprisingly the […] Continue reading

Tags , , , , , , , , , ,

Developing an Effective Healthcare Marketing Strategy, Part 1: Analysis

February 09, 2017 |

Marketing in healthcare is no different than in other industries. Organizations are using big data to develop marketing plans, evaluate outcomes and measure results and their impact on ROI. Therefore, taking the time to develop a detailed strategy is strongly recommended. One could argue that all stages of a healthcare […] Continue reading

Tags , , ,

The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Content Marketing for Nonprofits, Part 3: Making the Most of Your Budget

March 21, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Content marketing is a cost-efficient, yet effective, approach that allows nonprofits to engage directly with stakeholders and position their organizations as a source for valuable information. The most successful content marketing campaigns provide relevant, trustworthy content (Part 1 in the series) through the appropriate digital […] Continue reading

Content Marketing for Nonprofits, Part 2: Getting the Word Out

February 17, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Our last blog post discussed strategies for creating engaging, effective content. Now that your organization has compelling content, it’s time to develop a strategy for sharing the right content with the right audience. Here is the challenge: When you have multiple stakeholder groups, such […] Continue reading

5 Awe-Inspiring Healthcare Campaigns from 2015

February 01, 2016 |

By Susie Aubuchon, Senior Vice President, Client Services The evolution of healthcare in the US in recent years has fundamentally changed the face of healthcare marketing. With consumers more involved than ever in their healthcare decisions, marketers need to get creative – extremely creative – and not just with messaging. […] Continue reading

Boom or Bust: Marketing in an Economic Downturn

January 26, 2016 |
Christopher McKinley Headshot

By Christopher McKinley, Senior Director, Business Development Even in the best economic conditions, certain industries – the energy industry, in particular – will always oscillate between boom and bust. When the economy, or the buying climate in your specific industry, takes a turn downward, there are still people who need […] Continue reading

Content Marketing for Nonprofits, Part 1: Strategies for Developing High-Quality Content

December 10, 2015 |
Victoria Flood Headshot

By Victoria Flood, Director, Business Development Marketing and public relations are critical efforts for every nonprofit, but they can require a significant investment of time, money and human capital that many nonprofits may not have at their disposal. Fortunately, digital content marketing – i.e. promoting a nonprofit’s mission and message online […] Continue reading