Marketing Trends

3 Resume Must-Haves for Creatives

September 21, 2017 |

As marketing becomes increasingly digital, marketers with design, production, web and mobile development, and copywriting skills become more and more in demand. Creatives have a wealth of opportunity in marketing. It’s no secret that digital marketers face more challenges than ever. Clean, organized design is essential to reaching stakeholders in […] Continue reading

Tags , , , , , , , ,

5 Mistakes To Avoid When Marketing to Generation Z

September 19, 2017 |

Generation Z, those born in 1995 or later, are swiftly becoming a segment of the population that marketers cannot ignore. Making up a quarter of the U.S. population, Gen Z-ers will account for 40% of consumers by 2020. And while they were once thought of as “Millennials on Steroids,” this […] Continue reading

Tags , , , ,

Hiring a marketer? It’s a candidate’s market. Here’s how it affects you.

September 14, 2017 |

The 2017 job market is a healthy one. This is cause for celebration, especially for those of us who remember the 10 percent unemployment rate during the Great Recession. Times have massively changed and the pool of active job seekers continues to shrink. According to the Bureau of Labor Statistics, […] Continue reading

Tags , , , ,

5 Best Practices Every B2B Company Should Be Executing on LinkedIn

September 06, 2017 |

While marketers may continue to scratch their heads when it comes to demystifying the Facebook or Instagram best practices for B2B, LinkedIn is a different animal. This platform is where business people go to talk business. LinkedIn users want to hear from you. When people visit LinkedIn.com they expect to get […] Continue reading

Tags , , , , ,

Job Hunting? Here are 5 of the Best Kept Secrets to Get a Recruiter’s Attention on LinkedIn.

August 30, 2017 |

Job seekers generally fall into one of three schools of thought when it comes to LinkedIn: It’s a great way to keep up with people and build connections! It’s a necessary evil but I’m not really active on it. It’s a waste of time. I doubt that it could help […] Continue reading

Tags , , , , , ,

3 Skills You Need on Your Digital Marketing Resume Today

August 24, 2017 |

Last year we surveyed over 200 marketing hiring managers about their hiring plans for 2017. We gleaned not only the functional areas of marketing that will see the most growth, but also the skills that are in highest demand. Whether you’re actively searching or just keeping feelers out for the […] Continue reading

Tags , , , , , ,

Millennial Motivation: What These Job Seekers Really Want

August 14, 2017 |

Millennials, those digital natives born between 1981 and 1998, are coming of age in the business world and now represent most mid-level marketers. They comprise more than 34 percent of the workforce according to staffing giant Adecco USA. This generation is passionate about doing meaningful work. And they will work […] Continue reading

Tags , , , ,

Developing an Effective Healthcare Marketing Strategy, Part 3: Evaluation and Measurement

August 03, 2017 |

Over the past several months we have explored how to create an effective healthcare marketing strategy. For a refresher, check out Part 1 and Part 2. As in any industry, healthcare marketers need to track a campaign’s performance and measure the effectiveness of their marketing programs against the organization’s overall […] Continue reading

Tags , ,

New Report Shows Nearly Half of Nonprofits Plan to Hire Marketers This Year

June 21, 2017 |

ALEXANDRIA, VA. (June 21, 2017) —McKinley Marketing Partners has released its inaugural report on Marketing Hiring Trends for Nonprofits and Trade Associations. This marks the staffing firm’s first survey and report focused solely on the hiring trends shaping marketing in the nonprofit sector. The outlook for the nonprofit marketing function […] Continue reading

Developing an Effective Healthcare Marketing Strategy, Part 2: Strategy, Budgeting, and Content Creation

May 24, 2017 |

It’s important for all organizations to have a marketing plan in place that ties to its overall business goals and objectives. As we highlighted in Part 1 of this series, the first step to creating a healthcare marketing plan is to conduct an analysis of your target market and to […] Continue reading

Tags , , , ,