Marketing Trends
Developing a Successful Email Newsletter – Part 2
Last week Jeanne Jennings spoke about taking a reader-driven approach to your email newsletter campaign. This week her blog continues to discuss how to develop content and measure your newsletter’s success. Continue reading
Guest Blogger Jeanne Jennings – Email Marketing Expert
Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading
Coming Soon to a Smartphone
Near You
McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading
Facebook Timeline is coming to Fan Pages
Many Facebook fan pages have begun converting to the ‘timeline’ format that personal Facebook pages are utilizing. On March 30, 2012, all Facebook fan pages will convert to the timeline format, so be prepared for the change! Continue reading
Mobile Marketing Privacy Guidelines
Given that 35% of Americans own a smart phone, mobile marketing is growing at a tremendous rate, creating a number of consumer privacy concerns. The Mobile Marketing Association (MMA) has released a set of privacy policy guidelines in an effort to encourage a precedent of self regulation and satisfy legislators…. Continue reading
Ad Tweets, Coming To Your Twitter Feed Soon
AdAge announced this month that individuals who access their twitter accounts through HootSuite have begun to get paid targeted advertising directly to their twitter streams. Twitter is rolling out this concept on a smaller scale at first but does plan on expanding to their entire Twittersphere if all goes well…. Continue reading
Capitalizing on Google Places Pages
Google Places, essentially free online yellow pages, can be turned into an effective marketing tool in a few easy steps because it offers more personalization options than most businesses realize. Jay Ehret of The Marketing Spot offers a detailed tutorial video and some great information on how to best maximize… Continue reading