Marketing Trends

Developing an Effective Healthcare Marketing Strategy, Part 1: Analysis

February 09, 2017 |

Marketing in healthcare is no different than in other industries. Organizations are using big data to develop marketing plans, evaluate outcomes and measure results and their impact on ROI. Therefore, taking the time to develop a detailed strategy is strongly recommended. One could argue that all stages of a healthcare […] Continue reading

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The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Content Marketing for Nonprofits, Part 3: Making the Most of Your Budget

March 21, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Content marketing is a cost-efficient, yet effective, approach that allows nonprofits to engage directly with stakeholders and position their organizations as a source for valuable information. The most successful content marketing campaigns provide relevant, trustworthy content (Part 1 in the series) through the appropriate digital […] Continue reading

Content Marketing for Nonprofits, Part 2: Getting the Word Out

February 17, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Our last blog post discussed strategies for creating engaging, effective content. Now that your organization has compelling content, it’s time to develop a strategy for sharing the right content with the right audience. Here is the challenge: When you have multiple stakeholder groups, such […] Continue reading

5 Awe-Inspiring Healthcare Campaigns from 2015

February 01, 2016 |

By Susie Aubuchon, Senior Vice President, Client Services The evolution of healthcare in the US in recent years has fundamentally changed the face of healthcare marketing. With consumers more involved than ever in their healthcare decisions, marketers need to get creative – extremely creative – and not just with messaging. […] Continue reading

Boom or Bust: Marketing in an Economic Downturn

January 26, 2016 |
Christopher McKinley Headshot

By Christopher McKinley, Senior Director, Business Development Even in the best economic conditions, certain industries – the energy industry, in particular – will always oscillate between boom and bust. When the economy, or the buying climate in your specific industry, takes a turn downward, there are still people who need […] Continue reading

Content Marketing for Nonprofits, Part 1: Strategies for Developing High-Quality Content

December 10, 2015 |
Victoria Flood Headshot

By Victoria Flood, Director, Business Development Marketing and public relations are critical efforts for every nonprofit, but they can require a significant investment of time, money and human capital that many nonprofits may not have at their disposal. Fortunately, digital content marketing – i.e. promoting a nonprofit’s mission and message online […] Continue reading

5 Marketing Trends to Ignite Your Customer Engagement Strategy in 2016

December 08, 2015 |

By Susie Aubuchon, Senior Vice President, Client Services Q1 – the quarter for trends and predictions! But with a quick Google search returning a staggering 83,500,000 results, it can be difficult to see through the fog of suggestions. There are game changing trends, hot mobile trends, trend-defying digital trends, and […] Continue reading

Addressing Your Team’s Skill Gaps Before the Q4 Rush

September 10, 2015 |
Christopher McKinley Headshot

By Christopher McKinley, Senior Director of Business Development Now that summer is officially over, the race to the finish line is just gearing up—it’s time to regroup and plan for Q4. Despite your best efforts over the next few weeks, even the most detailed plans are destined for failure if your marketing […] Continue reading

Marketing Effectively During an Industry Upheaval

June 19, 2015 |

Even the most successful businesses go through periods of rapid change and upheaval: a reorganization, a slow season, or a shift in the market. While our economy is steadily climbing out of recession, it’s critical that marketers understand how to modify—and maximize—their marketing, communication, and branding efforts during turbulent times. […] Continue reading