Marketing Trends

Marketing Effectively During an Industry Upheaval

June 19, 2015 |

Even the most successful businesses go through periods of rapid change and upheaval: a round of lay-offs, a slow season, or a shift in the market. While our economy is steadily climbing out of recession, it’s critical that marketers understand how to modify—and maximize—their marketing, communication, and branding efforts during […] Continue reading

McKinley’s Mantras – Download our E-book!

April 21, 2015 |

  In celebration of our 20th anniversary, we’ve compiled our hiring mantras — what we’ve learned over 20 years of hiring highly skilled marketing talent. In this e-book, you’ll  hear directly from our President/Founder, Michelle Boggs, as well as our senior recruiters and directors, as they share their best practices for […] Continue reading

4 Simple Ways to Reignite Your Marketing Creativity Before Lunch

April 14, 2015 |

It’s 9 a.m. and you’re ready to have a productive day. You’ve slept for eight hours, drank your morning coffee, and even squeezed in a workout. Is this enough to fuel your marketing creativity? Maybe not. As marketers, it’s our job to be constantly writing, innovating, planning, and inspiring. But, […] Continue reading

Michelle Boggs Featured in AMA’s Marketing News Magazine

April 10, 2015 |

Michelle Boggs — McKinley Marketing Partners’ Cofounder, President, and CEO — has contributed an article to the American Marketing Association’s magazine, Marketing News. Read an excerpt below: Behind every great marketing campaign is a team of talented marketing professionals, so it’s no surprise that projected hiring needs are, in turn, […] Continue reading

Spring Cleaning Your Resume:  5 Ways to Improve Your Resume and Land the Job You Want by Summer

March 13, 2015 |

Spring is almost here—and as the weather slowly warms, you’ll likely notice your neighbors sprucing up their front yards, sweeping out their foyers, or maybe putting a fresh coat of paint on their front door. We tend to prioritize the entrance to our home, because it serves as a first […] Continue reading

Why You Need a Marketing Project Manager

March 02, 2015 |

Today’s line-up of marketing roles includes some pretty interesting job titles: Brand Evangelist, New Media Guru, and Customer Engagement Architect, for example. But here at McKinley Marketing Partners, we’re more excited than ever about an old-school title: Project Manager. A Project Manager may not have the most glamorous title, but […] Continue reading

5 Things You Need to Know Before Watching Super Bowl Ads on Sunday

January 29, 2015 |

This year a Super Bowl ad costs about $4.5 million for 30 seconds of airtime. That’s up about $500,000 from last year. Fifteen new advertisers will be making their Super Bowl ad debut, including Mophie, a manufacturer of portable smartphone chargers and Loctite adhesives. A few Super Bowl regulars like […] Continue reading

3 Resolutions Every Marketer Should Commit to in 2015

January 07, 2015 |

If you’re like most people, you’re spending this week diving head first into your 2015 resolutions: organizing your closets, hitting the gym, or maybe heading to bed a little earlier. But resolutions shouldn’t be relegated to your personal life—now is the perfect time for marketers to commit to making 2015 […] Continue reading

5 Holiday Marketing Campaigns that are Closing the Year with a Bang

December 22, 2014 |

‘Tis the season for harnessing the holiday spirit in an effort to drive revenue and increase year-end sales. While the holiday season used to be dominated by retailers, marketers across industries are now incorporating holiday campaigns into their Q4 strategies. This year, a number of brands from a variety of […] Continue reading

5 Scary Marketing Blunders of 2014

October 31, 2014 |
Walmart

This year has been rife with social media slip-ups and marketing mishaps. In the spirit of the spookiest day of the year, we’ve rounded up some of the worst offenders. If these don’t send shivers down your spine, nothing will. Continue reading

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