Marketing Trends

Why You Need a Marketing Project Manager

March 02, 2015 |

Today’s line-up of marketing roles includes some pretty interesting job titles: Brand Evangelist, New Media Guru, and Customer Engagement Architect, for example. But here at McKinley Marketing Partners, we’re more excited than ever about an old-school title: Project Manager. A Project Manager may not have the most glamorous title, but […] Continue reading

5 Things You Need to Know Before Watching Super Bowl Ads on Sunday

January 29, 2015 |

This year a Super Bowl ad costs about $4.5 million for 30 seconds of airtime. That’s up about $500,000 from last year. Fifteen new advertisers will be making their Super Bowl ad debut, including Mophie, a manufacturer of portable smartphone chargers and Loctite adhesives. A few Super Bowl regulars like […] Continue reading

3 Resolutions Every Marketer Should Commit to in 2015

January 07, 2015 |

If you’re like most people, you’re spending this week diving head first into your 2015 resolutions: organizing your closets, hitting the gym, or maybe heading to bed a little earlier. But resolutions shouldn’t be relegated to your personal life—now is the perfect time for marketers to commit to making 2015 […] Continue reading

5 Holiday Marketing Campaigns that are Closing the Year with a Bang

December 22, 2014 |

‘Tis the season for harnessing the holiday spirit in an effort to drive revenue and increase year-end sales. While the holiday season used to be dominated by retailers, marketers across industries are now incorporating holiday campaigns into their Q4 strategies. This year, a number of brands from a variety of […] Continue reading

5 Scary Marketing Blunders of 2014

October 31, 2014 |
Walmart

This year has been rife with social media slip-ups and marketing mishaps. In the spirit of the spookiest day of the year, we’ve rounded up some of the worst offenders. If these don’t send shivers down your spine, nothing will. Continue reading

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Fastest Growing Jobs in 2014

January 27, 2014 |

Career Builder and EMSI released a study that found a dozen occupations that grew 7 percent or more from 2010 to 2013 and are projected to continue to increase in 2014. Continue reading

Big Data Analysis Skills on the Rise

November 11, 2013 |
Big data concept

Big data investments in 2013 continue to rise with 64 percent of organizations investing or planning to invest in big data technology compared with 58 percent in 2012. Continue reading

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Developing a Successful Email Newsletter – Part 2

February 04, 2013 |

Last week Jeanne Jennings spoke about taking a reader-driven approach to your email newsletter campaign. This week her blog continues to discuss how to develop content and measure your newsletter’s success. Continue reading

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Guest Blogger Jeanne Jennings – Email Marketing Expert

January 28, 2013 |

Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading

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Coming Soon to a Smartphone
Near You

January 17, 2013 |

McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading

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