Marketing Trends

Fastest Growing Jobs in 2014

January 27, 2014 |

Career Builder and EMSI released a study that found a dozen occupations that grew 7 percent or more from 2010 to 2013 and are projected to continue to increase in 2014. Continue reading

Big Data Analysis Skills on the Rise

November 11, 2013 |

Big data investments in 2013 continue to rise with 64 percent of organizations investing or planning to invest in big data technology compared with 58 percent in 2012. Continue reading

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Developing a Successful Email Newsletter – Part 2

February 04, 2013 |

Last week Jeanne Jennings spoke about taking a reader-driven approach to your email newsletter campaign. This week her blog continues to discuss how to develop content and measure your newsletter’s success. Continue reading

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Guest Blogger Jeanne Jennings – Email Marketing Expert

January 28, 2013 |

Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading

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Coming Soon to a Smartphone
Near You

January 17, 2013 |

McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading

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The Evolution of Social Media in the Retail Industry

December 18, 2012 |

In an effort to capture online consumers, many brick and mortar stores have developed digital strategies to accommodate customer demand for making online purchases. Each evolution of e-commerce is creating a new wave as to how brands are using social media to influence customers. Continue reading

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Three Things For Which Every
Marketer Should be Thankful

November 20, 2012 |

As marketing professionals, it’s time to reflect on the devices and technologies that we should be thankful for that help us succeed in our careers and more effectively reach our target markets. Continue reading

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How to Create a Memorable Association Conference

October 18, 2012 |

I recently spoke with a McKinley Interim Marketing Manager, IMM, about a project she completed for an international non-profit organization. The non-profit contacted McKinley recognizing a need for additional experienced staff to help execute the marketing and logistical aspects of their event. Continue reading

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Biggest Marketing Challenge: Automation Tools – Advice from a McKinley IMM

August 06, 2012 |

What is the best automation tool for my company?
Continue reading

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Is Email Marketing Dead?

May 03, 2012 |

With the increase of social networks and digital tools, some marketers are wondering if email marketing campaigns are dead? Apparently, this is not the case as more than 27 percent of emails were opened on a mobile device during the second half of 2011, according to the marketing agency, Knotice. Continue reading