Marketing Trends

Developing a Successful Email Newsletter – Part 2

February 04, 2013 |

Last week Jeanne Jennings spoke about taking a reader-driven approach to your email newsletter campaign. This week her blog continues to discuss how to develop content and measure your newsletter’s success. Continue reading

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Guest Blogger Jeanne Jennings – Email Marketing Expert

January 28, 2013 |

Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading

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Coming Soon to a Smartphone
Near You

January 17, 2013 |

McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading

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The Evolution of Social Media in the Retail Industry

December 18, 2012 |

In an effort to capture online consumers, many brick and mortar stores have developed digital strategies to accommodate customer demand for making online purchases. Each evolution of e-commerce is creating a new wave as to how brands are using social media to influence customers. Continue reading

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Facebook Timeline is coming to Fan Pages

March 16, 2012 |

Many Facebook fan pages have begun converting to the ‘timeline’ format that personal Facebook pages are utilizing. On March 30, 2012, all Facebook fan pages will convert to the timeline format, so be prepared for the change! Continue reading

Marketing Trends Predicted for 2012

January 04, 2012 |

Social and online marketing had quite a year as Facebook and Twitter gained users, Google launched Google +, and location based applications were created. According to Optify, a leading provider of marketing software and services for the real-time Web, online marketing will create opportunities for more customer involvement and engagement in 2012. Continue reading

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Mobile Marketing Privacy Guidelines

November 22, 2011 |

Given that 35% of Americans own a smart phone, mobile marketing is growing at a tremendous rate, creating a number of consumer privacy concerns. The Mobile Marketing Association (MMA) has released a set of privacy policy guidelines in an effort to encourage a precedent of self regulation and satisfy legislators…. Continue reading

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Ad Tweets, Coming To Your Twitter Feed Soon

November 22, 2010 |

AdAge announced this month that individuals who access their twitter accounts through HootSuite have begun to get paid targeted advertising directly to their twitter streams. Twitter is rolling out this concept on a smaller scale at first but does plan on expanding to their entire Twittersphere if all goes well…. Continue reading

Capitalizing on Google Places Pages

November 02, 2010 |

Google Places, essentially free online yellow pages, can be turned into an effective marketing tool in a few easy steps because it offers more personalization options than most businesses realize.  Jay Ehret of The Marketing Spot offers a detailed tutorial video and some great information on how to best maximize… Continue reading

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Could New Facebook Groups Have Social Media Marketing Implications?

October 22, 2010 |

  Earlier this month at a live press conference, Facebook unveiled some of its newest innovations, including the new Groups feature.  Not to be confused with public groups, the new Groups feature is primarily for individuals to segment their list of friends so that they can share unique information within… Continue reading

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