Marketing Trends

More Americans Quit Their Jobs Than Previous 17 Years. 4 Lessons Hiring Managers Need to Know.

July 12, 2018 |

More American workers quit their jobs in May 2018 than have done so in any given month since 2001. What does this staggering figure mean? Is something wrong in the workforce? Why are people jumping ship? This is actually good news. American workers quit their jobs when they feel confident […] Continue reading

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Experiential Marketing 101: What Every Marketer Needs to Know

June 21, 2018 |

Experiential marketing is trending right now and there’s good reason: it’s a great way to emotionally connect with consumers in a time where attention is becoming an increasingly scarce commodity. But what is experiential marketing? Why should you have an experiential marketing strategy? That’s what we are exploring today, the […] Continue reading

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10 Key Insights from the 2018 Marketing Hiring Trends Report

April 17, 2018 |

We are excited to share the 2018 Marketing Hiring Trends Report today. This year’s report includes insights into the slowdown in hiring, the industry’s most in-demand skills, and the perks that are most valuable in hiring negotiations.    We collaborated with a national market research agency to conduct a comprehensive survey […] Continue reading

Digital Experience on the Rise in Product Marketing in 2018

March 23, 2018 |

For those hiring marketers in 2018, digital experience continues to be highly valued. As part of our annual marketing hiring trends report, we surveyed hiring managers to find out how important a digital background is in candidates across various marketing functions at their organization. The chart below represents the respondents […] Continue reading

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Recruiting Millennial Marketers in 2018: What You Need to Know

January 25, 2018 |

At over 75 million strong, millennials have become a force to be reckoned with—and they just might become your company’s secret weapon. These tech-savvy, digital natives are easily inspired, open minded, and thanks to their relatively short attention spans, great multi-taskers. They may do things differently, but different is what […] Continue reading

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Interested in Product Marketing? These are 3 Skills You Must Have On Your Resume in 2018.

December 20, 2017 |

Product Marketing is a rising star in the marketing world. In fact, 22.3 percent of marketing hires in 2018 require product marketing skills or experience. But it can be difficult to understand exactly what fits into “product marketing” and what doesn’t. What is “Product Marketing?” Product Marketing focuses on bringing […] Continue reading

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How to Shine in Your First Week On the Job

November 01, 2017 |

You got the offer. You did the happy dance. You chose the outfit for the first day. Now it’s here. Your first week on the new job. You want to make a good impression. You want to be respected, to contribute, and to connect with your colleagues. And the truth […] Continue reading

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3 Myths About Contracting You Should Stop Believing Now

October 24, 2017 |

At McKinley Marketing Partners we are proud to offer talented marketers more options. Not only do we connect job seekers with full-time, salaried positions, but we also have many exciting contract roles available from small nonprofits to large national corporations. But some people are unsure about the benefits of accepting […] Continue reading

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3 Skills Communications Professionals Need to Have On Their Resume

October 12, 2017 |

Without powerful writing, any marketing strategy is doomed. Even today as digital messaging becomes increasing visual, there’s nothing that can pack a punch quite like a well-crafted sentence. It’s the foundation that successful marketing campaigns are built on. Marcomm professionals are often the ones who are tapped to craft this […] Continue reading

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What to Expect in Your Q4 Job Search

October 05, 2017 |

We are now in the final three months of the year. Q4 is a busy season with holiday parties, vacation days, budget planning, and increased pressure to hit annual goals. So, what does that mean for your job search? During the final months of the year things get complex in […] Continue reading

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