Career Builder and EMSI released a study that found a dozen occupations that grew 7 percent or more from 2010 to 2013 and are projected to continue to increase in 2014. Continue reading
Big data investments in 2013 continue to rise with 64 percent of organizations investing or planning to invest in big data technology compared with 58 percent in 2012. Continue reading
Last week Jeanne Jennings spoke about taking a reader-driven approach to your email newsletter campaign. This week her blog continues to discuss how to develop content and measure your newsletter’s success. Continue reading
Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading
McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading
In an effort to capture online consumers, many brick and mortar stores have developed digital strategies to accommodate customer demand for making online purchases. Each evolution of e-commerce is creating a new wave as to how brands are using social media to influence customers. Continue reading
I recently spoke with a McKinley Interim Marketing Manager, IMM, about a project she completed for an international non-profit organization. The non-profit contacted McKinley recognizing a need for additional experienced staff to help execute the marketing and logistical aspects of their event. Continue reading
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