Marketing Trends

How to Shine in Your First Week On the Job

November 01, 2017 |

You got the offer. You did the happy dance. You chose the outfit for the first day. Now it’s here. Your first week on the new job. You want to make a good impression. You want to be respected, to contribute, and to connect with your colleagues. And the truth […] Continue reading

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3 Myths About Contracting You Should Stop Believing Now

October 24, 2017 |

At McKinley Marketing Partners we are proud to offer talented marketers more options. Not only do we connect job seekers with full-time, salaried positions, but we also have many exciting contract roles available from small nonprofits to large national corporations. But some people are unsure about the benefits of accepting […] Continue reading

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3 Skills Communications Professionals Need to Have On Their Resume

October 12, 2017 |

Without powerful writing, any marketing strategy is doomed. Even today as digital messaging becomes increasing visual, there’s nothing that can pack a punch quite like a well-crafted sentence. It’s the foundation that successful marketing campaigns are built on. Marcomm professionals are often the ones who are tapped to craft this […] Continue reading

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What to Expect in Your Q4 Job Search

October 05, 2017 |

We are now in the final three months of the year. Q4 is a busy season with holiday parties, vacation days, budget planning, and increased pressure to hit annual goals. So, what does that mean for your job search? During the final months of the year things get complex in […] Continue reading

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4 Ways Your Media Company Can Use Social Media to Build Brand Loyalty

September 28, 2017 |

Every company wants to build a base of loyal, passionate fans. And with the opportunity to use social media to connect with your audience, it should be easier than ever, right? But the problem is that there is more noise online now than ever. So how can your media company […] Continue reading

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3 Resume Must-Haves for Creatives

September 21, 2017 |

As marketing becomes increasingly digital, marketers with design, production, web and mobile development, and copywriting skills become more and more in demand. Creatives have a wealth of opportunity in marketing. It’s no secret that digital marketers face more challenges than ever. Clean, organized design is essential to reaching stakeholders in […] Continue reading

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5 Mistakes To Avoid When Marketing to Generation Z

September 19, 2017 |

Generation Z, those born in 1995 or later, are swiftly becoming a segment of the population that marketers cannot ignore. Making up a quarter of the U.S. population, Gen Z-ers will account for 40% of consumers by 2020. And while they were once thought of as “Millennials on Steroids,” this […] Continue reading

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Hiring a marketer? It’s a candidate’s market. Here’s how it affects you.

September 14, 2017 |

The 2017 job market is a healthy one. This is cause for celebration, especially for those of us who remember the 10 percent unemployment rate during the Great Recession. Times have massively changed and the pool of active job seekers continues to shrink. According to the Bureau of Labor Statistics, […] Continue reading

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5 Best Practices Every B2B Company Should Be Executing on LinkedIn

September 06, 2017 |

While marketers may continue to scratch their heads when it comes to demystifying the Facebook or Instagram best practices for B2B, LinkedIn is a different animal. This platform is where business people go to talk business. LinkedIn users want to hear from you. When people visit LinkedIn.com they expect to get […] Continue reading

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Job Hunting? Here are 5 of the Best Kept Secrets to Get a Recruiter’s Attention on LinkedIn.

August 30, 2017 |

Job seekers generally fall into one of three schools of thought when it comes to LinkedIn: It’s a great way to keep up with people and build connections! It’s a necessary evil but I’m not really active on it. It’s a waste of time. I doubt that it could help […] Continue reading

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