Marketing Trends

Biggest Marketing Challenge: Automation Tools – Advice from a McKinley IMM

August 06, 2012 |

What is the best automation tool for my company?
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Is Email Marketing Dead?

May 03, 2012 |

With the increase of social networks and digital tools, some marketers are wondering if email marketing campaigns are dead? Apparently, this is not the case as more than 27 percent of emails were opened on a mobile device during the second half of 2011, according to the marketing agency, Knotice. Continue reading

Facebook Timeline is coming to Fan Pages

March 16, 2012 |

Many Facebook fan pages have begun converting to the ‘timeline’ format that personal Facebook pages are utilizing. On March 30, 2012, all Facebook fan pages will convert to the timeline format, so be prepared for the change! Continue reading

Marketing Trends Predicted for 2012

January 04, 2012 |

Social and online marketing had quite a year as Facebook and Twitter gained users, Google launched Google +, and location based applications were created. According to Optify, a leading provider of marketing software and services for the real-time Web, online marketing will create opportunities for more customer involvement and engagement in 2012. Continue reading

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e-Commerce is on the rise this holiday. Who utilizes it more?

December 02, 2011 |

The Washington Post reported that Cyber Monday sales exceeded Black Friday sales by 24.1 percent. Sales from this most recent Cyber Monday surpassed last year’s by 13.7 percent. More people are shopping online not only during the holidays, but also throughout the year. Continue reading


Mobile Marketing Privacy Guidelines

November 22, 2011 |

Given that 35% of Americans own a smart phone, mobile marketing is growing at a tremendous rate, creating a number of consumer privacy concerns. The Mobile Marketing Association (MMA) has released a set of privacy policy guidelines in an effort to encourage a precedent of self regulation and satisfy legislators. […] Continue reading


Ad Tweets, Coming To Your Twitter Feed Soon

November 22, 2010 |

AdAge announced this month that individuals who access their twitter accounts through HootSuite have begun to get paid targeted advertising directly to their twitter streams. Twitter is rolling out this concept on a smaller scale at first but does plan on expanding to their entire Twittersphere if all goes well. […] Continue reading

Capitalizing on Google Places Pages

November 02, 2010 |

Google Places, essentially free online yellow pages, can be turned into an effective marketing tool in a few easy steps because it offers more personalization options than most businesses realize.  Jay Ehret of The Marketing Spot offers a detailed tutorial video and some great information on how to best maximize […] Continue reading


Could New Facebook Groups Have Social Media Marketing Implications?

October 22, 2010 |

  Earlier this month at a live press conference, Facebook unveiled some of its newest innovations, including the new Groups feature.  Not to be confused with public groups, the new Groups feature is primarily for individuals to segment their list of friends so that they can share unique information within […] Continue reading

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They Would Think We Were Mad

August 19, 2010 |

The recent season four premiere of acclaimed television show “Mad Men” has been accompanied by a flurry of online activity about changes in marketing from the 1960’s to today.  Hubspot has detailed why Mad Men’s marketing strategies would fail if used today and advertising tips from the show’s main character, […] Continue reading