Marketing Trends

Retailers Have a New Philosophy: Less is More

November 11, 2009 |

In light of the current economic times, retailers have begun to reduce the number of products they offer.  When the economy was booming, a consumer could easily peruse through a national retail store and find 88 varieties of Pantene shampoo or even 50 varieties of Oreo cookies. According to a […] Continue reading

Online Advertising A (Potential) Frustration for Consumers

November 04, 2009 |

According to a recent poll conducted by the LinkedIn Research Network/Harris Poll, nearly three-quarters (74%) of marketers are using internet advertising.  However, as online advertising has expanded with technology over the years, consumer annoyance has grown alongside it.  The same poll showed that characteristics of internet advertising that are the […] Continue reading

Tags ,

Nielsen Ratings for Online Television Puts a New Twist on Advertising Buys

October 22, 2009 |

Effective 2011, Nielsen Media Research plans to integrate a new initiative to track online video viewing statistics through “TV Everywhere” offerings.  “TV Everywhere” allows customers to watch television shows or movies online in conjunction with their pre-existing subscription with a cable or satellite company. The new Nielsen program will combine […] Continue reading

Tags

Negative Online Reviews Can Be Positive for Business

October 13, 2009 |

I recently stumbled on an interesting article about the effects of online customer reviews.  Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research. 1 It goes without saying that positive reviews on a product/service/company can have a tremendous […] Continue reading

Tags

Google Wave – A Glimpse into the Future of Online Communication

October 08, 2009 |

If you were like most, you weren’t one of the lucky 100,000 people selected to test Google Wave.  From what I have read so far, it looks like an intriguing tool that could potentially change the way we communicate online.  Seems Google is attempting to incorporate some very cool wiki-style […] Continue reading

Tags , , ,

The Changing Landscape of Online Search: What the Microsoft-Yahoo Deal Means for SEO

September 24, 2009 |

The recent bid to purchase  Yahoo by Microsoft could result in a 28% combined share of online searches.  As such, this would be the first major threat/competition to Google’s reign of online search domination.  In order to adapt, many companies may have to utilize old tactics, to generate effective search […] Continue reading

Tags ,

Pen and Paper: A New Sales Approach

September 18, 2009 |

I recently read Seth Godin’s (author of new book, Tribes) blog post about the “modern talking pad.” He talks about approaching a sales meeting from a different angle.  Instead of putting up a PowerPoint presentation on a white board, he goes into a sales meeting with printed copies of the […] Continue reading

Tags

New Trends in Marketing Budgets

September 16, 2009 |

A new study by StrongMail Systems, Inc. finds that 85% of business executives are hopeful about the future economic state and plan to either maintain or increase the remaining marketing budgets for 2009. Only 15% of the 979 business executives polled expect to see a decrease in sales in the […] Continue reading

Tags ,

In a Recession, Retention Marketing Should Become Acquisition Marketing

July 24, 2009 |

With today’s economy creating a difficult environment for winning new clients, small businesses are focusing on retaining the customers they already have. The Wall Street Journal recently covered the growing trend of small companies focusing attention on retention marketing tactics over attracting additional business.  According to the article, “some companies […] Continue reading

Tags

With Email Marketing on the Rise, it is Important to Spend Wisely

June 23, 2009 |

According to a forecast from Forrester Research, spending on email marketing in the U.S. will grow by 14 percent each year for the next five years, reaching a total of $2 billion in 2014. Falling cost per thousands (known as CPMs, or the amount an advertiser will pay per 1000 […] Continue reading

Tags ,