Marketing Trends

Google’s New Approach to Advertising

July 15, 2010 |

There is a new face in advertising and it’s not who you might think – it’s Google.  In the past, the search engine giant has stayed away from traditional means of advertising, but in the recent months has begun to experiment in ways to market their newer products and services.  […] Continue reading

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Fun Facebook Facts

July 13, 2010 |

As I’m sure you all know, Facebook turned 6 this year and to celebrate, Mashable put together a pictorial graph highlighting fun facts about the social networking giant. Did you know that the average user spends about 55 minutes per day on Facebook? Or that the average user clicks the […] Continue reading

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How Do You Leverage LinkedIn?

July 13, 2010 |

  It’s no secret that LinkedIn is growing…and fast. From March to June this year, the online community grew from 60 million users to 70 million users with over 100 million business profiles.  For years, people and businesses have have been using LinkedIn for different reasons – networking, business development, […] Continue reading

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Social Media Explained

July 13, 2010 |

With the internet constantly changing, online trends, terms, and lingo can get a little confusing.  Hubspot recently did us all a favor by providing a go-to marketing dictionary where they define 101 terms related to all things social media.  It’s a great one-stop resource that I plan to use as […] Continue reading

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YouTube Attempts to Maximize Profits and Enhance User Experience

November 17, 2009 |

Just a couple weeks ago, I wrote about the frustration users were experiencing with online advertising.  Amongst the biggest annoyances, were the ads where users couldn’t find the skip button, and ads which automatically popped up.  I also stressed the importance of avoiding these very tactics which irritate consumers.  Well, […] Continue reading

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Retailers Have a New Philosophy: Less is More

November 11, 2009 |

In light of the current economic times, retailers have begun to reduce the number of products they offer.  When the economy was booming, a consumer could easily peruse through a national retail store and find 88 varieties of Pantene shampoo or even 50 varieties of Oreo cookies. According to a […] Continue reading

Online Advertising A (Potential) Frustration for Consumers

November 04, 2009 |

According to a recent poll conducted by the LinkedIn Research Network/Harris Poll, nearly three-quarters (74%) of marketers are using internet advertising.  However, as online advertising has expanded with technology over the years, consumer annoyance has grown alongside it.  The same poll showed that characteristics of internet advertising that are the […] Continue reading

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Nielsen Ratings for Online Television Puts a New Twist on Advertising Buys

October 22, 2009 |

Effective 2011, Nielsen Media Research plans to integrate a new initiative to track online video viewing statistics through “TV Everywhere” offerings.  “TV Everywhere” allows customers to watch television shows or movies online in conjunction with their pre-existing subscription with a cable or satellite company. The new Nielsen program will combine […] Continue reading

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Negative Online Reviews Can Be Positive for Business

October 13, 2009 |

I recently stumbled on an interesting article about the effects of online customer reviews.  Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research. 1 It goes without saying that positive reviews on a product/service/company can have a tremendous […] Continue reading

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Google Wave – A Glimpse into the Future of Online Communication

October 08, 2009 |

If you were like most, you weren’t one of the lucky 100,000 people selected to test Google Wave.  From what I have read so far, it looks like an intriguing tool that could potentially change the way we communicate online.  Seems Google is attempting to incorporate some very cool wiki-style […] Continue reading

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