Marketing Trends

Allocating Your Marketing Resources: 6 Ways To Reduce Your Marketing Spending

June 17, 2009 |

Marketing during a recession can be extremely fruitful if you have the time and resources to do it.  It has been proven throughout history that companies who continue to spend marketing dollars during a recession come out on top when the economy begins to stabilize.  However, some marketing folks are […] Continue reading

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Top Marketing Resources for Industry Trends and News

June 10, 2009 |

Every Friday morning at 10:30 Kelly and I get together for our weekly SEO/Social Media huddle. We review our Google Analytics reports, update our social media calendar, discuss upcoming blogging topics, and adapt our social media strategy depending on current news. The conversation often times swings off topic, with an […] Continue reading

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TV May Be Powerful, But Online Video May Soon Be Historically Influential

June 03, 2009 |

The New York Times recently published an interesting article on the effectiveness of television advertising during a time when network television narrative audiences are growing smaller and smaller, while the price of advertising remains remarkably buoyant. “At a time of ever-atomizing audiences, broadcast television’s slice may be smaller, but it […] Continue reading

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McKinley’s Take: Internet Users Turn to Social Media to Seek One Another, Not Brands or Products

May 27, 2009 |

“A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results. While 83% of the Internet population (ages 13 to 54) participates in social media – 47% on a weekly basis – less than […] Continue reading

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Part 2 – How to Use Content and Search Engines to Get Qualified Leads Online

April 17, 2009 |

This week, McKinley asked Ronan Keane to be our guest blogger.  On Wednesday, we posted the first half of his two-part blog post.  Here’s the second half: The following two steps outline the types of content to publish and how to increase the number of prospects that contact you from […] Continue reading

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How to Use Content and Search Engines to Get Qualified Leads Online

April 15, 2009 |

This week, McKinley asked Ronan Keane to be our guest blogger.  Here’s what he had to say: Google loves published content. Text on blogs, videos on YouTube.com, pictures on Flickr.com, and audio on Odeo.com.  Google loves it all. They are in the business of indexing all the published content on […] Continue reading

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Marketing Madness 2009: Which is the Best Marketing Service in 2009?

March 19, 2009 |

It’s that time of the year again – NCAA Tournament Time. March Madness is a time where workers everywhere become less interested in spreadsheets, and more interested in their bracket-sheets. I’m convinced that if a study were conducted, research would show that the first weekend of the NCAA Tournament would […] Continue reading

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Marketing Services Today: Out with the Outbound, In with the Inbound

March 17, 2009 |

As economic conditions continue to head in the wrong direction, businesses across the globe are adapting to avoid getting caught up in the whirlwind. What exactly are the new marketing services being used by marketers to lower costs and increase effectiveness? Traditional methods of marketing are based upon the principle […] Continue reading

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