Areas of Expertise

McKinley’s network of professionals manages and supports a wide variety of programs, campaigns, and initiatives using skill sets in every marketing and creative discipline. Our talent operates at all levels, from coordinators and associates to mid-level managers and directors. We have expertise in:


Communications

Advertising and Branding
Corporate Communications
Marketing Communications
Product Marketing

Digital Marketing

Content Marketing
Mobile Marketing
Marketing Operations/Automation
Online Brand Management
Online Marketing
Search Engine Marketing/Optimization
Social Media

Design

Graphic Design
Interaction Design
User Experience Design – UX
Visual Design
Web Design
Web Production

Research and Analysis

Database Marketing
Marketing Research
Marketing Strategy
Web Analysis

Relationship Management

Acquisition and Loyalty
Channel Marketing
Customer Relationship Management

Web and Mobile Development

User Interface Design – UI

Writing and Content

Content Production
Content Strategy
Copy Editing
Copywriting
Proofreading
Proposal Writing
Technical Writing
Web Editing

Industries

Associations and Nonprofits
Business and Professional Services
Consumer Packaged Goods
Energy
E-commerce
Financial Services
Government (GSA schedule holder)
Health Care/Pharmaceuticals
Hospitality
Media
Retail
Technology/Telecommunications

See how we have helped our clients across many industries through our marketing and creative placement success stories.