Success Stories
Over the past 16 years, McKinley has provided marketing professionals to over 300 clients, delivering over 1,500 successful projects. These consultants have delivered tactical and strategic solutions for advertising and public relations campaigns, online marketing programs, sales support initiatives, competitive assessments, channel and product launches, market research, and much more.
McKinley consultants have the background necessary to be instantly productive. Read their stories to see how.
Competitive Analysis
Requirement McKinley Marketing Partners’ telecommunications client reached out when they needed an additional resource to research the competitive landscape, analyze findings, and implement strategies to address specific challenges. Facing strong competitive efforts, the telecommunications company needed to expand their marketing efforts to protect existing business and continue to gain new… Continue reading
Marketing Strategy Support
A leading not-for-profit healthcare provider contacted McKinley Marketing Partners when they were about to launch a line of primary care practices but did not have sufficient internal marketing resources to dedicate to the effort. This was a multi-million dollar initiative and it needed the appropriate attention to ensure success…. Continue reading
Communications Support
A financial services company contacted McKinley Marketing Partners when they needed help consolidating fragmented information that was spread across two different websites. The client requested an Interim Marketing Managersm (IMM®) to create and launch a knowledge database of frequently-asked questions relevant to the company’s single-family mortgage business on a… Continue reading
Consumer Marketing Support
A large media company called McKinley Marketing Partners when its consumer marketing group was experiencing a heavy workload with one of its project managers due to go on maternity leave. The client requested an Interim Marketing Managersm (IMM®) capable of managing consumer marketing for network initiatives as needed. The… Continue reading
Online Promotion Support
The interactive media department of a large media company began to focus on exploring and building a social networking presence to better raise awareness of the company. The client wanted to drive site traffic to its home page and its subsequent websites. The client requested a marketing consultant who… Continue reading
Sales Support
The affiliate sales department of a large media company called McKinley Marketing Partners when a marketing consultant was needed to cover for a staff member’s maternity leave and assume responsibility for the management and development of marketing strategy programs. These programs were related to a variety of networks under… Continue reading
Advertising Project Management
A large hospitality and lodging company contacted McKinley Marketing Partners when it found its brand advertising department short-staffed. This department was responsible for creating and implementing advertising strategies for the company’s five mid-scale brands, and other marketing programs covering all 10 brands in the United States. The client requested… Continue reading
Marketing Communications Support
An international lodging client wanted to initiate a program that would allow its customers to use gift cards, instead of cash, at five of its 10 lodging brands throughout the United States. They sought the services of McKinley Marketing Partners to fill in for the project manager who was… Continue reading
Marketing Analytics and Brand Support
An international oil and gas company called McKinley when they needed a marketing resource to help develop a three-year global motorsports marketing plan for its premier flagship motor oil brand. The marketing plan would require the evaluation and implementation of the motorsports sponsorships. The client requested the Interim Marketing… Continue reading
Global Digital Marketing Support
When an international oil and gas company’s Lubricants and Specialties division found their marketing team short staffed due to the job change of an internal team member, they called McKinley to help find an interim marketing resource. The client requested a candidate with digital expertise who could develop strategy… Continue reading
Internal Communications and Change Management Support
A Fortune 500 energy company called McKinley when they found themselves without the internal staff needed to support the development of their communications programs. The client requested an Interim Marketing Managersm (IMM®) to work closely with corporate communications and the corporate affairs teams to provide internal and external communications… Continue reading
Product Strategy
McKinley’s client, an e-learning software company, called McKinley after recently acquiring a competitor. Post acquisition, the company realized they were still operating as two separate entities. The different sales forces were selling different products and sales results were unsatisfactory. The client needed an Interim Marketing Managersm (IMM®) to develop… Continue reading
Project Management
During a hiring-freeze, a financial services company found itself understaffed and in dire need of extra help to move crucial projects forward. The client called McKinley Marketing Partners for an Interim Marketing Managersm (IMM®) who could serve as a project manager until additional head-count could be approved. They requested… Continue reading
Competitive Analysis
McKinley Marketing Partners’ telecommunications client reached out when they needed an additional resource to research the competitive landscape, analyze findings, and implement strategies to address specific challenges. Facing strong competitive efforts, the telecommunications company needed to expand their marketing efforts to protect existing business and continue to gain new… Continue reading
Marketing Research Support
A leading global provider of telecommunications products had historically created an in-house partner satisfaction survey. The client realized they needed to revamp this annual survey and send it to more targeted groups within their partner organizations. They called McKinley Marketing Partners and requested an Interim Marketing Managersm (IMM®) to… Continue reading