Since 1995, McKinley has provided marketing and creative services professionals to more than 300 clients, delivering more than 1,500 successful projects. These consultants have delivered tactical and strategic solutions for online marketing programs, channel and product launches, e-commerce development, mobile marketing, market research and analysis, and much more.
McKinley’s network is made of talented professionals who have the background necessary to be instantly productive. Read their stories to see how.
The director of a Financial Services company needed a team member to help manage a project that included creating an advertising effectiveness database to understand how responsive sales and inquiries are to changes in media investment. In the end, the marketing manager placed on the assignment created a robust database from which the client could conduct ad-hoc analysis. Continue reading
An international non-profit organization was planning a global four day event that included a two day conference, a Gala dinner, and the establishment of a Hall of Fame with an induction ceremony. With only 90 days remaining before the event, the client needed someone to assist the event director with all aspects of conference planning and execution. Continue reading
One of the nation’s largest membership organizations contacted McKinley seeking a strategic product marketing expert who had a proven success with the ideation, creative, and value proposition aspects surrounding a product launch. Continue reading
A global rental car company needed to take advantage of the value provided by a syndicated, third party research study, but did not have in-house resources with the skill or time to handle. Continue reading
A financial services company called McKinley Marketing Partners for a marketing consultant who could serve as an internal communications specialist until the department found a permanent team member. Continue reading
A telecommunications company lost a key member of their digital team before the transition to a new Web analytics platform and needed to find a replacement immediately. The client reached out to McKinley Marketing Partners to find a marketing consultant with experience in both the HBX and SiteCatalyst analytics platforms. Continue reading
A telecommunications company contacted McKinley Marketing Partners in need of an event coordinator to assist with the logistics and scheduling associated with upcoming internal events, conferences and executive meetings. McKinley provided a marketing consultant with over ten years of experience in event marketing. Continue reading
A leading global telecom provider called McKinley Marketing Partners and requested a marketing consultant to revise and evaluate an in-house partner satisfaction survey to ensure that questions were valid and that more actionable results would be obtained. In the end, her research findings and recommendations led to stronger partner relationships and increased revenue. Continue reading
A medium-sized company providing online marketing software for the restaurant industry was in the beginning stages of implementing a new CRM solution for their customers when they decided to reach out to McKinley. Continue reading
A hospitality company contacted McKinley Marketing Partners in need of a strategic brand expert with writing and project management skills to support 12 of their hotel brands. McKinley provided a marketing consultant with over ten years of experience in the business-to-consumer segment. Continue reading
A consumer packaged goods (CPG) company contacted McKinley Marketing Partners in need of a research project manager to evaluate the current research data streams to determine which data streams still added value and which could be eliminated. Continue reading
During a hiring-freeze, a financial services company found itself understaffed and in dire need of extra help to move crucial projects forward. The client called McKinley Marketing Partners for a marketing consultant who could serve as a project manager until additional head-count could be approved. Continue reading
The client requested the marketing consultant be well-versed in the inner workings of a media company as a whole. The consultant began the project by working with the director of strategic marketing to oversee the daily marketing needs of the network initiatives in the affiliate community to support the aggressive distribution goals. Continue reading
An interactive marketing and technology services company needed a marketing professional with extensive e-traffic management, project management, client service, and account management experience in the advertising and online marketing industries. Continue reading