Success Stories
Over the past 16 years, McKinley has provided marketing professionals to over 300 clients, delivering over 1,500 successful projects. These consultants have delivered tactical and strategic solutions for advertising and public relations campaigns, online marketing programs, sales support initiatives, competitive assessments, channel and product launches, market research, and much more.
McKinley consultants have the background necessary to be instantly productive. Read their stories to see how.
Communications Support
The client requested an Interim Marketing Managersm (IMM®) to create and launch a knowledge database of frequently-asked questions relevant to the company’s single-family mortgage business on a wide range of topics. After the IMM began working on the project, the client realized how valuable her work was and expanded her project scope to supplement efforts in writing/publishing marketing communications for the company’s making homes affordable program. Continue reading
Marketing Analytics and Brand Support
An international oil and gas company needed a marketing resource to help develop a three-year global motorsports marketing plan for its premier flagship motor oil brand. The IMM has been provided value by working hand in hand with the brand manager to review all existing global market research and interview key stakeholders. Continue reading
Global Digital Marketing Support
The client requested a candidate with digital expertise who could develop strategy and manage a matrix network globally to support the company’s new media efforts. Through her efforts, the IMM was able to introduce the client into the new digital space, providing expertise and guidance by delivering a well-thought media strategy. Continue reading
Advertising Project Management
The client requested an IMM to help with project management, creative writing, and evaluations and roadmap development while they recruited new employees. Through her efforts, she created a faster process for creating artwork by using simplified procedures, documenting guidelines, and organizing databases of previously created materials. Continue reading
Internal Communications and Change Management Support
The client requested an Interim Marketing Managersm (IMM®) to work closely with corporate communications and the corporate affairs teams developing public relations initiatives, handling newsletters and emails, and internal creative communications pieces. The client found such value that she hired the IMM permanently. Continue reading
Online Promotion Support
The client requested a marketing consultant who had expertise in the areas of social networking, blogging, website research, outreach, and search engine optimization tactics. McKinley Marketing Partners supplied an Interim Marketing Managersm (IMM®) with both marketing and copywriting skills who understood network initiatives and brand guidelines and goals, while creating online content. Continue reading
Marketing Communications Support
The client needed an Interim Marketing Managersm (IMM®) to plan and manage the internal communications that were designed to inform and educate the client’s ten lodging brand franchisees about a new gift card payment program.. Through the IMM’s efforts, nearly $2 million worth of gift cards were sold during the first eighteen months of the project. Continue reading
Competitive Analysis
Facing strong competitive efforts, the telecommunications company needed to expand their marketing efforts to protect existing business and continue to gain new customers. The Interim Marketing Manager (IMM) helped to reshape the client’s positioning of the offer and develop a compelling brand strategy to meet their acquisition goals. Continue reading
Marketing Strategy Support
A leading not-for-profit healthcare provider contacted McKinley Marketing Partners when they were about to launch a line of primary care practices but did not have sufficient internal marketing resources to dedicate to the effort. This was a multi-million dollar initiative and it needed the appropriate attention to ensure success…. Continue reading
Consumer Marketing Support
A large media company called McKinley Marketing Partners when its consumer marketing group was experiencing a heavy workload with one of its project managers due to go on maternity leave. The client requested an Interim Marketing Managersm (IMM®) capable of managing consumer marketing for network initiatives as needed. The… Continue reading
Sales Support
The client requested the Interim Marketing Managersm (IMM®) be well-versed in the inner workings of a media company as a whole. The IMM began the project by working with the director of strategic marketing to oversee the daily marketing needs of the network initiatives in the affiliate community to support the aggressive distribution goals. Continue reading
Product Strategy
The client needed an Interim Marketing Managersm (IMM®) to develop an overall strategy for the products that met the needs of the marketplace and drove revenue. Given the limited time frame, the IMM began by interviewing various customers and sales team members to better understand the company’s current industry outlook. Continue reading
Project Management
During a hiring-freeze, a financial services company found itself understaffed and in dire need of extra help to move crucial projects forward. The client called McKinley Marketing Partners for an Interim Marketing Managersm (IMM®) who could serve as a project manager until additional head-count could be approved. They requested… Continue reading
Marketing Research Support
A leading global provider of telecommunications products had historically created an in-house partner satisfaction survey. The client realized they needed to revamp this annual survey and send it to more targeted groups within their partner organizations. They called McKinley Marketing Partners and requested an Interim Marketing Managersm (IMM®) to… Continue reading
Channel Research and Support
A financial services client called McKinley Marketing Partners when they needed a marketing consultant to determine the unmet needs of existing channels and to identify the needs of new potential channels. McKinley provided an Interim Marketing Managersm (IMM®) with mortgage industry experience and an understanding of lender operations to… Continue reading