Success Stories
Since 1995, McKinley has provided marketing professionals to over 300 clients, delivering over 1,500 successful projects. These consultants have delivered tactical and strategic solutions for advertising and public relations campaigns, online marketing programs, sales support initiatives, competitive assessments, channel and product launches, market research, and much more.
McKinley consultants have the background necessary to be instantly productive. Read their stories to see how.
Communications Support –
Employee Benefits Product
An Association client requested a communications professional who could take technical information and create materials, such as online postings, brochures, and white papers for a non-technical audience. Continue reading
e-Commerce Product Launch
A consumer services company was preparing to launch a new e-Commerce initiative and required a marketing consultant to lead the charge to ensure a successful product launch. The client requested a brand marketer with online and offline marketing experience. Continue reading
Partner Toolkit Manager
The organization wanted to develop a toolkit that could provide a holistic view of the partner on-boarding process as well as how partners and staff should work together to interact with members once the contract is signed. Continue reading
Product Development Strategist
One of the nation’s largest membership organizations contacted McKinley seeking a strategic product marketing expert who had a proven success with the ideation, creative, and value proposition aspects surrounding a product launch. Continue reading
Product Development and
Business Analyst
A telecommunications company required a marketing professional to conduct a business and product analysis using customer data to uncover product and promotional offerings that would increase market share, as well as decrease customer churn. The product manager would be responsible for writing requirements for new products and promotions while working with stakeholders and customer-facing teams. Continue reading
Digital Marketing Support
A non-profit organization required an interim marketing project manager to keep online initiatives moving forward as they searched for a new digital marketing manager. Continue reading
Direct Marketing Analysis
The director of a Financial Services company needed a team member to help manage a project that included creating an advertising effectiveness database to understand how responsive sales and inquiries are to changes in media investment. In the end, the marketing manager placed on the assignment created a robust database from which the client could conduct ad-hoc analysis. Continue reading
Event Marketing Management
An international non-profit organization was planning a global four day event that included a two day conference, a Gala dinner, and the establishment of a Hall of Fame with an induction ceremony. With only 90 days remaining before the event, the client needed someone to assist the event director with all aspects of conference planning and execution. Continue reading
Mobile Marketing Manager
A leading daily newspaper company was developing a new iPad application designed to engage new users to the client’s brand during the election primaries season. While marketing to existing brand enthusiasts was important, the client wanted to expand their reach into the new iPad user community via digital display/mobile ad networks. Continue reading
SEO / Pay-Per-Click Consultant
A travel and passport company, which is based in 30 cities and eight countries, was missing an SEO/SEM manager and needed a consultant to implement an online strategy and manage SEM programs that supported multiple brands across all of company’s geographic markets. Continue reading
Internal Communications Support
A financial services company called McKinley Marketing Partners for an Interim Marketing Manager℠ (IMM℠) who could serve as an internal communications specialist until the department found a permanent team member. Continue reading
Marketing Support
A financial services company needed an extra set of hands to complete ad hoc marketing projects within their marketing group. The client called McKinley Marketing Partners to help fill this marketing generalist position as quickly as possible. Continue reading
Business Development Manager
A non-profit organization reached out to McKinley Marketing Partners when they needed an expert to create a strategic business development plan. The organization was looking to increase partnership agreements to provide its members with value-added resources. Continue reading
Small Business
Customer Experience
A global telecommunications company called McKinley Marketing Partners when they needed additional support to redesign a small business account management website in the absence of a site manager. Continue reading
Project Management
During a hiring-freeze, a financial services company found itself understaffed and in dire need of extra help to move crucial projects forward. The client called McKinley Marketing Partners for an Interim Marketing Manager (IMM) who could serve as a project manager until additional head-count could be approved. Continue reading