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Developing an Effective Healthcare Marketing Strategy, Part 2: Strategy, Budgeting, and Content Creation
It’s important for all organizations to have a marketing plan in place that ties to its overall business goals and objectives. As we highlighted in Part 1 of this series, the first step to creating a healthcare marketing plan is to conduct an analysis of your target market and to […] Continue reading
Roundtable: What You Need to Know About Contacting Hiring Managers After an Interview
Is it ever appropriate to reach out to a hiring manager? Well yes, of course, you should always send the requisite thank you email after your interview. But what about contacting the hiring manager to see where you stand or find out what went wrong? To try and answer this […] Continue reading
Customer Loyalty and Retention Programs are Keys to Long-Term Success
Turning leads into customers who are willing to pay for your product or service can be expensive and time-consuming. So, once you acquire them it’s important to do everything possible to keep them. One way to do that is to implement a loyalty program that helps customers feel valued and […] Continue reading
New Release: 2017 Marketing Hiring Trends Report
Digital Marketers will be in High Demand and Short Supply, According to Experts at McKinley Marketing Partners ALEXANDRIA, Va. (March 28, 2017) — McKinley Marketing Partners has released its annual Marketing Hiring Trends report for 2017. This year’s paper shows digital marketers remain highest in demand but surprisingly the […] Continue reading
Developing an Effective Healthcare Marketing Strategy, Part 1: Analysis
Marketing in healthcare is no different than in other industries. Organizations are using big data to develop marketing plans, evaluate outcomes and measure results and their impact on ROI. Therefore, taking the time to develop a detailed strategy is strongly recommended. One could argue that all stages of a healthcare […] Continue reading
Does Your Career Need a Makeover?
Consider Becoming a Marketing or Creative Consultant For more than twenty-one years, McKinley Marketing Partners has placed marketing and creative professionals in challenging and exciting roles at some of the best-known companies and organizations in the country. Learn more about the world of consulting as three marketing colleagues at McKinley […] Continue reading
McKinley Marketing Partners Promotes Flood, Hendershot
Changes support growth at the marketing and creative services staffing firm ALEXANDRIA, Va. (Jan. 30, 2017) — McKinley Marketing Partners has promoted Victoria Flood to Senior Director of Business Development and Marty Hendershot to Senior Director of Client Services. These changes will allow the firm to continue its focus on […] Continue reading
McKinley Marketing Partners CEO Michelle J. Boggs Honored as one of the Inaugural WBENC Women of Distinction
Women’s Business Enterprise National Council recognizes women who break down barriers in corporate and government supply chains ALEXANDRIA, Va. (Jan. 23, 2017) — McKinley Marketing Partners Co-Founder and CEO Michelle J. Boggs has been named an inaugural member of the Women’s Business Enterprise National Council’s Women of Distinction. The group […] Continue reading
Make the Most of Your Relationship with Recruiters at Staffing Firms
Here at McKinley Marketing Partners, our recruiting team works hard to identify candidates with the requisite skills and experience, as well as look for those individuals who will fit in with the culture of an organization, which ensures a higher satisfaction rate for both parties. We keep all of this […] Continue reading
Marketing Skills in Demand
Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading