Blog
Experiential Marketing 101: What Every Marketer Needs to Know
Experiential marketing is trending right now and there’s good reason: it’s a great way to emotionally connect with consumers in a time where attention is becoming an increasingly scarce commodity. But what is experiential marketing? Why should you have an experiential marketing strategy? That’s what we are exploring today, the […] Continue reading
7 Compelling Reasons to Dump Performance Reviews–and Fast
Performance reviews are an old staple of corporate America. We use them to communicate how an employee has performed in the past and how to improve. And did you know we’ve been doing it since the Industrial Revolution? Both the reviewer and the reviewed expend a great deal of energy and time in the review process each year, but are formal […] Continue reading
Job Seeker Tips: How to Write a Thank You Note That Will Wow Them
With 23 years of experience (and counting) in the marketing recruiting space, we have seen it all when it comes to top performing candidates and those we would, quite frankly, avoid recommending to a client. In any job application process there are some easy things the job seeker can do […] Continue reading
10 Key Insights from the 2018 Marketing Hiring Trends Report
We are excited to share the 2018 Marketing Hiring Trends Report today. This year’s report includes insights into the slowdown in hiring, the industry’s most in-demand skills, and the perks that are most valuable in hiring negotiations. We collaborated with a national market research agency to conduct a comprehensive survey […] Continue reading
Spring Clean Your Resume: 5 Ways to Freshen Up Your Resume and Land the Job You Want by Summer
As the weather warms, you’ll likely notice your neighbors sprucing up their front yards, sweeping out their foyers, or putting a fresh coat of paint on their front door. We tend to prioritize the entrance to our home, because it serves as a first impression to our guests. Resumes are no different. […] Continue reading
Almost half of hiring managers are unhappy with how long it takes to fill roles in 2018. Here’s how to solve that problem.
The 2018 marketing hiring landscape is marked by a few common themes: anticipated growth, more open positions than qualified marketers to fill them, and a frustration with the length of time it takes to fill roles. Almost half (44 percent) of marketing hiring managers surveyed in McKinley Marketing Partners’ 2018 […] Continue reading
Recent promotion? Here Are 7 Ways to Succeed In Your New Role
If you have gotten a promotion, congratulations! This means that you are succeeding in your work at your company and your hard work is getting noticed. But now you have new challenges that lie ahead of you. You may move into a position where you are supervising former peers. You […] Continue reading
Digital Experience on the Rise in Product Marketing in 2018
For those hiring marketers in 2018, digital experience continues to be highly valued. As part of our annual marketing hiring trends report, we surveyed hiring managers to find out how important a digital background is in candidates across various marketing functions at their organization. The chart below represents the respondents […] Continue reading
Breitling joins McKinley Marketing Partners as Director, Business Development
Alexandria, VA—McKinley Marketing Partners is proud to announce that Edmund Breitling joined McKinley in the role of Director, Business Development in February 2018. Most recently Breitling served as Associate Director, CREDIT – Corporate Alliances at American Council on Education. Prior to that he served as the Director of Business Development for […] Continue reading
The Candidate’s Market in 2018
The state of the hiring landscape within marketing ebbs and flows year over year. While the marketer to job ratio continues to change, often, our hiring practices do not. So today we are taking a deep dive into the current job market in marketing and sharing practical takeaways that you […] Continue reading