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3 Resume Must-Haves for Creatives
As marketing becomes increasingly digital, marketers with design, production, web and mobile development, and copywriting skills become more and more in demand. Creatives have a wealth of opportunity in marketing. It’s no secret that digital marketers face more challenges than ever. Clean, organized design is essential to reaching stakeholders in […] Continue reading
5 Mistakes To Avoid When Marketing to Generation Z
Generation Z, those born in 1995 or later, are swiftly becoming a segment of the population that marketers cannot ignore. Making up a quarter of the U.S. population, Gen Z-ers will account for 40% of consumers by 2020. And while they were once thought of as “Millennials on Steroids,” this […] Continue reading
Hiring a marketer? It’s a candidate’s market. Here’s how it affects you.
The 2017 job market is a healthy one. This is cause for celebration, especially for those of us who remember the 10 percent unemployment rate during the Great Recession. Times have massively changed and the pool of active job seekers continues to shrink. According to the Bureau of Labor Statistics, […] Continue reading
The 10 Commandments of Skype (or Any Video) Interviews
Here at McKinley, we are conducting more and more interviews using video technology like Skype and Google Hangouts. And with any newer technology, comes a new set of rules and etiquette. Here are our top ten commandments that you should abide by to ensure you nail your video call interview. […] Continue reading
3 Skills You Need on Your Digital Marketing Resume Today
Last year we surveyed over 200 marketing hiring managers about their hiring plans for 2017. We gleaned not only the functional areas of marketing that will see the most growth, but also the skills that are in highest demand. Whether you’re actively searching or just keeping feelers out for the […] Continue reading
McKinley Marketing Partners Named to Inc. Magazine’s 36th Annual List of America’s Fastest-Growing Private Companies–the Inc. 5000
For the 3rd Time, McKinley Marketing Partners Appears on the Inc. 5000 list, Ranking No. 4846 with Three-Year Sales Growth of 45% ALEXANDRIA, Va. — Inc. magazine today ranked McKinley Marketing Partners NO. 4846 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. […] Continue reading
Millennial Motivation: What These Job Seekers Really Want
Millennials, those digital natives born between 1981 and 1998, are coming of age in the business world and now represent most mid-level marketers. They comprise more than 34 percent of the workforce according to staffing giant Adecco USA. This generation is passionate about doing meaningful work. And they will work […] Continue reading
Developing an Effective Healthcare Marketing Strategy, Part 3: Evaluation and Measurement
Over the past several months we have explored how to create an effective healthcare marketing strategy. For a refresher, check out Part 1 and Part 2. As in any industry, healthcare marketers need to track a campaign’s performance and measure the effectiveness of their marketing programs against the organization’s overall […] Continue reading