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Developing an Effective Healthcare Marketing Strategy, Part 1: Analysis

February 09, 2017 |

Marketing in healthcare is no different than in other industries. Organizations are using big data to develop marketing plans, evaluate outcomes and measure results and their impact on ROI. Therefore, taking the time to develop a detailed strategy is strongly recommended. One could argue that all stages of a healthcare […] Continue reading

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McKinley Marketing Partners’ Growth Spurs New Business Development Hire

February 06, 2017 |

Janice Maida to Focus on Expansion in DC Area Markets ALEXANDRIA, Va. (Feb. 6, 2017) — McKinley Marketing Partners, which focuses on marketing and creative services staffing, has hired Janice Maida as Director of Business Development to help meet growing demand. Her focus will be on nurturing existing clients and […] Continue reading

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Does Your Career Need a Makeover?

February 01, 2017 |

Consider Becoming a Marketing or Creative Consultant For more than twenty-one years, McKinley Marketing Partners has placed marketing and creative professionals in challenging and exciting roles at some of the best-known companies and organizations in the country. Learn more about the world of consulting as three marketing colleagues at McKinley […] Continue reading

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McKinley Marketing Partners Promotes Flood, Hendershot

January 30, 2017 |

Changes support growth at the marketing and creative services staffing firm ALEXANDRIA, Va. (Jan. 30, 2017) — McKinley Marketing Partners has promoted Victoria Flood to Senior Director of Business Development and Marty Hendershot to Senior Director of Client Services. These changes will allow the firm to continue its focus on […] Continue reading

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McKinley Marketing Partners CEO Michelle J. Boggs Honored as one of the Inaugural WBENC Women of Distinction

January 20, 2017 |

Women’s Business Enterprise National Council recognizes women who break down barriers in corporate and government supply chains ALEXANDRIA, Va. (Jan. 23, 2017) — McKinley Marketing Partners Co-Founder and CEO Michelle J. Boggs has been named an inaugural member of the Women’s Business Enterprise National Council’s Women of Distinction. The group […] Continue reading

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Make the Most of Your Relationship with Recruiters at Staffing Firms

January 03, 2017 |

Here at McKinley Marketing Partners, our recruiting team works hard to identify candidates with the requisite skills and experience, as well as look for those individuals who will fit in with the culture of an organization, which ensures a higher satisfaction rate for both parties. We keep all of this […] Continue reading

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Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

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Best Practices in Web Design

December 21, 2016 |

Good website design can mean different things to different people and, as this HubSpot article points out, someone could spend years learning design, usability and User Experience (UX). Some websites are flashy but bells and whistles don’t always mean better. While they may look impressive, they aren’t always easy to […] Continue reading

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The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Healthcare Marketers: Focus on Patient Engagement for Success

December 07, 2016 |

The days of one-way, push communication from healthcare marketers is gone. To be successful, you must foster two-way communication with your stakeholders and allow them to gather the information they want, when and where they want it. In addition, you need to provide educational and entertaining content for your healthcare […] Continue reading

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