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Make the Most of Your Relationship with Recruiters at Staffing Firms

January 03, 2017 |

Here at McKinley Marketing Partners, our recruiting team works hard to identify candidates with the requisite skills and experience, as well as look for those individuals who will fit in with the culture of an organization, which ensures a higher satisfaction rate for both parties. We keep all of this […] Continue reading

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Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

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Best Practices in Web Design

December 21, 2016 |

Good website design can mean different things to different people and, as this HubSpot article points out, someone could spend years learning design, usability and User Experience (UX). Some websites are flashy but bells and whistles don’t always mean better. While they may look impressive, they aren’t always easy to […] Continue reading

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The Age of Quantifiable Marketing

December 14, 2016 |

Businesses are seeing big data manifest in marketing, and this trend will continue in the years to come. To be successful, consultants must have the requisite technical skills because results are directly tied to an organization’s bottom line. McKinley Marketing Partners CEO and Co-Founder Michelle Boggs and Director of Client […] Continue reading

Healthcare Marketers: Focus on Patient Engagement for Success

December 07, 2016 |

The days of one-way, push communication from healthcare marketers is gone. To be successful, you must foster two-way communication with your stakeholders and allow them to gather the information they want, when and where they want it. In addition, you need to provide educational and entertaining content for your healthcare […] Continue reading

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Roundtable: McKinley Team Members Discuss Gaps in Work History and Resumes

December 02, 2016 |

As a staffing firm our team has seen and heard it all. And though we tend to subscribe to the same school of thought concerning interviewing and resumes, we are hopelessly divided when it comes to one very important issue – how to address gaps in your work history. Some […] Continue reading

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Creativity and Innovation Take Center Stage at the Adobe MAX 2016 Conference

November 28, 2016 |

Adobe MAX is known as the world’s leading creativity conference and for good reason – where else can more than 10 thousand illustrators, graphic designers, photographers, artists and videographers converge to learn about the latest advancements in the software that has become the industry standard? This year’s conference was held […] Continue reading

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From Our Table to Yours: Interview Tips for Hiring Managers

November 22, 2016 |

This week we take time to reflect and give thanks, and we pray certain subjects don’t come up at the Thanksgiving dinner table. When Aunt Martha asks improper questions about your love life as she passes the mashed potatoes, you can laugh it off, saying she doesn’t know any better. […] Continue reading

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The Secret All Successful Job Seekers Know: Resume and LinkedIn Consistency Matters

November 17, 2016 |

Successful job seekers know what it takes to get noticed by hiring managers and recruiters: a resume that matches the skills they seek and a LinkedIn profile to boot. For some time, it has been common knowledge that it’s no longer enough to just have an impeccable resume. You must […] Continue reading

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Marketing Managers are Project Managers in Disguise

November 14, 2016 |

We see it time and time again. A client has difficulty finding a marketing project manager for an upcoming venture so they turn to us for help because they aren’t getting the right types of applicants. Sometimes, clients don’t even realize they need a project manager and they are struggling […] Continue reading

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