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New Report Shows Nearly Half of Nonprofits Plan to Hire Marketers This Year

June 21, 2017 |

ALEXANDRIA, VA. (June 21, 2017) —McKinley Marketing Partners has released its inaugural report on Marketing Hiring Trends for Nonprofits and Trade Associations. This marks the staffing firm’s first survey and report focused solely on the hiring trends shaping marketing in the nonprofit sector. The outlook for the nonprofit marketing function […] Continue reading

5 Things to Consider Before Making Your Next Hire

June 07, 2017 |

Making a bad hiring decision can be very costly, financially, and otherwise. So, by putting more time into the planning stages of the process, hiring managers can give themselves a better chance of finding their next shining star. This involves rewriting job descriptions, so they accurately reflect the duties and […] Continue reading

Developing an Effective Healthcare Marketing Strategy, Part 2: Strategy, Budgeting, and Content Creation

May 24, 2017 |

It’s important for all organizations to have a marketing plan in place that ties to its overall business goals and objectives. As we highlighted in Part 1 of this series, the first step to creating a healthcare marketing plan is to conduct an analysis of your target market and to […] Continue reading

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Roundtable: What You Need to Know About Contacting Hiring Managers After an Interview

April 26, 2017 |

Is it ever appropriate to reach out to a hiring manager? Well yes, of course, you should always send the requisite thank you email after your interview. But what about contacting the hiring manager to see where you stand or find out what went wrong? To try and answer this […] Continue reading

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Customer Loyalty and Retention Programs are Keys to Long-Term Success

March 29, 2017 |

Turning leads into customers who are willing to pay for your product or service can be expensive and time-consuming. So, once you acquire them it’s important to do everything possible to keep them. One way to do that is to implement a loyalty program that helps customers feel valued and […] Continue reading

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New Release: 2017 Marketing Hiring Trends Report

March 28, 2017 |

Digital Marketers will be in High Demand and Short Supply, According to Experts at McKinley Marketing Partners   ALEXANDRIA, Va. (March 28, 2017) — McKinley Marketing Partners has released its annual Marketing Hiring Trends report for 2017. This year’s paper shows digital marketers remain highest in demand but surprisingly the […] Continue reading

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Developing an Effective Healthcare Marketing Strategy, Part 1: Analysis

February 09, 2017 |

Marketing in healthcare is no different than in other industries. Organizations are using big data to develop marketing plans, evaluate outcomes and measure results and their impact on ROI. Therefore, taking the time to develop a detailed strategy is strongly recommended. One could argue that all stages of a healthcare […] Continue reading

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Does Your Career Need a Makeover?

February 01, 2017 |

Consider Becoming a Marketing or Creative Consultant For more than twenty-one years, McKinley Marketing Partners has placed marketing and creative professionals in challenging and exciting roles at some of the best-known companies and organizations in the country. Learn more about the world of consulting as three marketing colleagues at McKinley […] Continue reading

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McKinley Marketing Partners Promotes Flood, Hendershot

January 30, 2017 |

Changes support growth at the marketing and creative services staffing firm ALEXANDRIA, Va. (Jan. 30, 2017) — McKinley Marketing Partners has promoted Victoria Flood to Senior Director of Business Development and Marty Hendershot to Senior Director of Client Services. These changes will allow the firm to continue its focus on […] Continue reading

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McKinley Marketing Partners CEO Michelle J. Boggs Honored as one of the Inaugural WBENC Women of Distinction

January 20, 2017 |

Women’s Business Enterprise National Council recognizes women who break down barriers in corporate and government supply chains ALEXANDRIA, Va. (Jan. 23, 2017) — McKinley Marketing Partners Co-Founder and CEO Michelle J. Boggs has been named an inaugural member of the Women’s Business Enterprise National Council’s Women of Distinction. The group […] Continue reading

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