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Is an interim position right for you? Q&A with a McKinley Marketing Partners consultant – Part 2

April 21, 2011 |

Is an interim position right for you? Q&A with a McKinley Marketing Partners consultant. Continue reading

Is an interim position right for you? Q&A with a McKinley Marketing Partners consultant – Part 1

April 14, 2011 |

With the recent drop in unemployment and the rise in interim positions, we asked some of our Interim Marketing ManagersSM (IMMsSM), including Jon Rochetti, what they like most about working as an IMM with McKinley Marketing Partners. Here are some of Jon’s responses as to why he became an IMM […] Continue reading

Ad Tweets, Coming To Your Twitter Feed Soon

November 22, 2010 |

AdAge announced this month that individuals who access their twitter accounts through HootSuite have begun to get paid targeted advertising directly to their twitter streams. Twitter is rolling out this concept on a smaller scale at first but does plan on expanding to their entire Twittersphere if all goes well. […] Continue reading

Capitalizing on Google Places Pages

November 02, 2010 |

Google Places, essentially free online yellow pages, can be turned into an effective marketing tool in a few easy steps because it offers more personalization options than most businesses realize.  Jay Ehret of The Marketing Spot offers a detailed tutorial video and some great information on how to best maximize […] Continue reading

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Could New Facebook Groups Have Social Media Marketing Implications?

October 22, 2010 |

  Earlier this month at a live press conference, Facebook unveiled some of its newest innovations, including the new Groups feature.  Not to be confused with public groups, the new Groups feature is primarily for individuals to segment their list of friends so that they can share unique information within […] Continue reading

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They Would Think We Were Mad

August 19, 2010 |

The recent season four premiere of acclaimed television show “Mad Men” has been accompanied by a flurry of online activity about changes in marketing from the 1960’s to today.  Hubspot has detailed why Mad Men’s marketing strategies would fail if used today and advertising tips from the show’s main character, […] Continue reading

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Do Social Media Audiences Differ?

August 16, 2010 |

According to ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, they do.  The third report in this series, “The Social Profile”, highlights 12 different online personas that consumers take on when they interact online.  The report uses psychographic characteristics to determine who the personas are and how to communicate with them. […] Continue reading

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Insider Tips from Google’s Own

August 04, 2010 |

Hubspot was recently fortunate enough to interview the driving force behind Google’s corporate blog, Karen Wickre.  As Google’s chief blogger, it’s safe to say we should all be listening to what she has to say. You can read the entire interview here, but I have summarized a couple of interesting […] Continue reading

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Google’s New Approach to Advertising

July 15, 2010 |

There is a new face in advertising and it’s not who you might think – it’s Google.  In the past, the search engine giant has stayed away from traditional means of advertising, but in the recent months has begun to experiment in ways to market their newer products and services.  […] Continue reading

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Fun Facebook Facts

July 13, 2010 |

As I’m sure you all know, Facebook turned 6 this year and to celebrate, Mashable put together a pictorial graph highlighting fun facts about the social networking giant. Did you know that the average user spends about 55 minutes per day on Facebook? Or that the average user clicks the […] Continue reading

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