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Insider Tips from Google’s Own

August 04, 2010 |

Hubspot was recently fortunate enough to interview the driving force behind Google’s corporate blog, Karen Wickre.  As Google’s chief blogger, it’s safe to say we should all be listening to what she has to say. You can read the entire interview here, but I have summarized a couple of interesting […] Continue reading

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Google’s New Approach to Advertising

July 15, 2010 |

There is a new face in advertising and it’s not who you might think – it’s Google.  In the past, the search engine giant has stayed away from traditional means of advertising, but in the recent months has begun to experiment in ways to market their newer products and services.  […] Continue reading

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Fun Facebook Facts

July 13, 2010 |

As I’m sure you all know, Facebook turned 6 this year and to celebrate, Mashable put together a pictorial graph highlighting fun facts about the social networking giant. Did you know that the average user spends about 55 minutes per day on Facebook? Or that the average user clicks the […] Continue reading

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How Do You Leverage LinkedIn?

July 13, 2010 |

  It’s no secret that LinkedIn is growing…and fast. From March to June this year, the online community grew from 60 million users to 70 million users with over 100 million business profiles.  For years, people and businesses have have been using LinkedIn for different reasons – networking, business development, […] Continue reading

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Social Media Explained

July 13, 2010 |

With the internet constantly changing, online trends, terms, and lingo can get a little confusing.  Hubspot recently did us all a favor by providing a go-to marketing dictionary where they define 101 terms related to all things social media.  It’s a great one-stop resource that I plan to use as […] Continue reading

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McKinley Brings in Experienced Resource to Grow New York Market

May 03, 2010 |

McKinley is pleased to announce that we have appointed a new Director of Client Services for our growing New York market.   Serving in this capacity is Jim Ward, who plans to utilize his skills of cultivating and maintaining client relationships, interviewing prospective candidates and fulfilling client requirements. As an industry […] Continue reading

McKinley in the News: Interim Workers Leading Job Market Recovery

April 14, 2010 |

Keep an eye out for McKinley in the news this week!  As the project/contract based work force continues to be the leading edge of the current job recovery, businesses are turning to McKinley to keep their marketing machines running.  We recently published a press release about how we have begun […] Continue reading

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Contract Work and Social Media Savvy among Job Market Trends to Watch

April 08, 2010 |

If you are currently a job seeker or an over-worked employee in an under-staffed environment, there is reason for optimism according to a new study by CareerBuilder and USA Today.  “For the third consecutive quarter, more hiring managers and human resource professionals are projecting they will increase headcount in the […] Continue reading

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YouTube Attempts to Maximize Profits and Enhance User Experience

November 17, 2009 |

Just a couple weeks ago, I wrote about the frustration users were experiencing with online advertising.  Amongst the biggest annoyances, were the ads where users couldn’t find the skip button, and ads which automatically popped up.  I also stressed the importance of avoiding these very tactics which irritate consumers.  Well, […] Continue reading

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Retailers Have a New Philosophy: Less is More

November 11, 2009 |

In light of the current economic times, retailers have begun to reduce the number of products they offer.  When the economy was booming, a consumer could easily peruse through a national retail store and find 88 varieties of Pantene shampoo or even 50 varieties of Oreo cookies. According to a […] Continue reading