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How to Use Content and Search Engines to Get Qualified Leads Online

April 15, 2009 |

This week, McKinley asked Ronan Keane to be our guest blogger.  Here’s what he had to say: Google loves published content. Text on blogs, videos on YouTube.com, pictures on Flickr.com, and audio on Odeo.com.  Google loves it all. They are in the business of indexing all the published content on […] Continue reading

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McKinley Marketer Makes Headlines

April 10, 2009 |

  Last year as the inauguration grew close, one of McKinley’s Interim Marketing Managerssm (IMM®), Greg Nelson, campaigned for President Barack Obama to pick a Labradoodle as the official White House dog. He founded Labradoodles For Obama to help promote his cause.   His website gives visitors the chance to vote […] Continue reading

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Who needs marketing services? Everybody.

April 03, 2009 |

It happens to even the most successful people, companies, and organizations.  The skilled and knowledgeable commonly neglect their own needs to focus on providing their expertise for others. Working in the marketing consulting industry, consultants, by default, are always on my mind.  So I got to thinking about how marketing […] Continue reading

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Happy Anniversary McKinley! 14 Things You Should Know About McKinley

April 01, 2009 |

Wow – Has it really been 14 years since McKinley Marketing Partners first opened for business? What an incredible ride it has been!  As the premier provider of marketing resources, there are so many people to thank for our success, our dedicated Interim Marketing Managerssm, McKinley’s loyal clients, and of […] Continue reading

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Staffing Industry Reports On Marketing/Creative Segment

March 24, 2009 |

After attending an industry seminar this past week in Florida, I was pleasantly surprised to read the March 2009 edition of Staffing Industry Report.  After asking for years to be measured independent of Professional Services, the marketing segment finally earned its very own segment!  Not only did they address the […] Continue reading

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Marketing Madness 2009: Which is the Best Marketing Service in 2009?

March 19, 2009 |

It’s that time of the year again – NCAA Tournament Time. March Madness is a time where workers everywhere become less interested in spreadsheets, and more interested in their bracket-sheets. I’m convinced that if a study were conducted, research would show that the first weekend of the NCAA Tournament would […] Continue reading

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Marketing Services Today: Out with the Outbound, In with the Inbound

March 17, 2009 |

As economic conditions continue to head in the wrong direction, businesses across the globe are adapting to avoid getting caught up in the whirlwind. What exactly are the new marketing services being used by marketers to lower costs and increase effectiveness? Traditional methods of marketing are based upon the principle […] Continue reading

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Trying Social Media on For Size: How Will Our Newest Marketing Resource Fit?

March 17, 2009 |

Remember that shoemaker who was so busy making shoes for everyone else, yet his kids were barefoot? McKinley can relate.  We have been so busy placing marketing consultants, making sure other’s marketing needs were taken care of, that we’ve been neglecting some of our own needs. The time has come […] Continue reading

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