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New Trends in Marketing Budgets

September 16, 2009 |

A new study by StrongMail Systems, Inc. finds that 85% of business executives are hopeful about the future economic state and plan to either maintain or increase the remaining marketing budgets for 2009. Only 15% of the 979 business executives polled expect to see a decrease in sales in the […] Continue reading

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The Blog is Back

September 11, 2009 |

Ok, so we admit it.  We haven’t been blogging in awhile.  We haven’t forgotten about it, but just extremely busy.  This summer we (the marketing folks) have been spending our time revamping marketing communications pieces.  We have developed a fact sheet that gives a brief overview of our services, we […] Continue reading

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In a Recession, Retention Marketing Should Become Acquisition Marketing

July 24, 2009 |

With today’s economy creating a difficult environment for winning new clients, small businesses are focusing on retaining the customers they already have. The Wall Street Journal recently covered the growing trend of small companies focusing attention on retention marketing tactics over attracting additional business.  According to the article, “some companies […] Continue reading

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Former McKinley Marketing Consultant Hired as Full-Time Employee

July 07, 2009 |

McKinley is pleased to announce that it has appointed a new General Manager and Director of Business Development for our growing Dallas, Texas market.   Serving in this capacity is Lynn Handley, who plans to increase the company’s presence using her 18+ years of entrepreneurial and leadership skills. As a former […] Continue reading

With Email Marketing on the Rise, it is Important to Spend Wisely

June 23, 2009 |

According to a forecast from Forrester Research, spending on email marketing in the U.S. will grow by 14 percent each year for the next five years, reaching a total of $2 billion in 2014. Falling cost per thousands (known as CPMs, or the amount an advertiser will pay per 1000 […] Continue reading

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Allocating Your Marketing Resources: 6 Ways To Reduce Your Marketing Spending

June 17, 2009 |

Marketing during a recession can be extremely fruitful if you have the time and resources to do it.  It has been proven throughout history that companies who continue to spend marketing dollars during a recession come out on top when the economy begins to stabilize.  However, some marketing folks are […] Continue reading

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Finally Some Good News, Washington!

June 12, 2009 |

In June, The Center for Regional Analysis (CRA) issued a forecast for the Washington Metro Area’s economic performance.   This organization researches the economic, fiscal, demographic, housing, and social climates in the Greater Washington region.  The study shed positive light during these tough economic times, proving that the Washington, DC area […] Continue reading

Top Marketing Resources for Industry Trends and News

June 10, 2009 |

Every Friday morning at 10:30 Kelly and I get together for our weekly SEO/Social Media huddle. We review our Google Analytics reports, update our social media calendar, discuss upcoming blogging topics, and adapt our social media strategy depending on current news. The conversation often times swings off topic, with an […] Continue reading

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The New Generation of Marketing Professionals

June 08, 2009 |

The Marketing News magazine from AMA came last week and the cover story intrigued me immediately.  The headline read “The Renaissance Marketer: Transforming your Career into a Work of Art.”  Being a marketer and having a creative side, I dove right in. The article talks about a new generation of […] Continue reading

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TV May Be Powerful, But Online Video May Soon Be Historically Influential

June 03, 2009 |

The New York Times recently published an interesting article on the effectiveness of television advertising during a time when network television narrative audiences are growing smaller and smaller, while the price of advertising remains remarkably buoyant. “At a time of ever-atomizing audiences, broadcast television’s slice may be smaller, but it […] Continue reading

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