Blog

Menu

YouTube Attempts to Maximize Profits and Enhance User Experience

November 17, 2009 |

Just a couple weeks ago, I wrote about the frustration users were experiencing with online advertising.  Amongst the biggest annoyances, were the ads where users couldn’t find the skip button, and ads which automatically popped up.  I also stressed the importance of avoiding these very tactics which irritate consumers.  Well, […] Continue reading

Tags ,

Retailers Have a New Philosophy: Less is More

November 11, 2009 |

In light of the current economic times, retailers have begun to reduce the number of products they offer.  When the economy was booming, a consumer could easily peruse through a national retail store and find 88 varieties of Pantene shampoo or even 50 varieties of Oreo cookies. According to a […] Continue reading

Online Advertising A (Potential) Frustration for Consumers

November 04, 2009 |

According to a recent poll conducted by the LinkedIn Research Network/Harris Poll, nearly three-quarters (74%) of marketers are using internet advertising.  However, as online advertising has expanded with technology over the years, consumer annoyance has grown alongside it.  The same poll showed that characteristics of internet advertising that are the […] Continue reading

Tags ,

Nielsen Ratings for Online Television Puts a New Twist on Advertising Buys

October 22, 2009 |

Effective 2011, Nielsen Media Research plans to integrate a new initiative to track online video viewing statistics through “TV Everywhere” offerings.  “TV Everywhere” allows customers to watch television shows or movies online in conjunction with their pre-existing subscription with a cable or satellite company. The new Nielsen program will combine […] Continue reading

Tags

Negative Online Reviews Can Be Positive for Business

October 13, 2009 |

I recently stumbled on an interesting article about the effects of online customer reviews.  Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research. 1 It goes without saying that positive reviews on a product/service/company can have a tremendous […] Continue reading

Tags

Google Wave – A Glimpse into the Future of Online Communication

October 08, 2009 |

If you were like most, you weren’t one of the lucky 100,000 people selected to test Google Wave.  From what I have read so far, it looks like an intriguing tool that could potentially change the way we communicate online.  Seems Google is attempting to incorporate some very cool wiki-style […] Continue reading

Tags , , ,

New Study From CareerBuilder Shows More People Are Finding Jobs

September 30, 2009 |

This past August, CareerBuilder and Harris Interactive conducted a study that surveyed 921 full-time workers in the United States who were laid off from their jobs within the last 12 months. Here are the highlights: People Are Finding Work: Since June 2009, 48% of workers who were laid off found […] Continue reading

Annual Study Gives Overview of Current Job Market

September 25, 2009 |

On August 25, 2009, Robert Half International and CareerBuilder published the 5th Employment Dynamics and Growth Expectations (EDGE) Report.1 The report gives an “overview of the current employment situation, as well as a glimpse of the future hiring landscape.  The report offers information on what types of professionals employers will […] Continue reading

Tags

The Changing Landscape of Online Search: What the Microsoft-Yahoo Deal Means for SEO

September 24, 2009 |

The recent bid to purchase  Yahoo by Microsoft could result in a 28% combined share of online searches.  As such, this would be the first major threat/competition to Google’s reign of online search domination.  In order to adapt, many companies may have to utilize old tactics, to generate effective search […] Continue reading

Tags ,

Pen and Paper: A New Sales Approach

September 18, 2009 |

I recently read Seth Godin’s (author of new book, Tribes) blog post about the “modern talking pad.” He talks about approaching a sales meeting from a different angle.  Instead of putting up a PowerPoint presentation on a white board, he goes into a sales meeting with printed copies of the […] Continue reading

Tags