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Finally Some Good News, Washington!

June 12, 2009 |

In June, The Center for Regional Analysis (CRA) issued a forecast for the Washington Metro Area’s economic performance.   This organization researches the economic, fiscal, demographic, housing, and social climates in the Greater Washington region.  The study shed positive light during these tough economic times, proving that the Washington, DC area […] Continue reading

Top Marketing Resources for Industry Trends and News

June 10, 2009 |

Every Friday morning at 10:30 Kelly and I get together for our weekly SEO/Social Media huddle. We review our Google Analytics reports, update our social media calendar, discuss upcoming blogging topics, and adapt our social media strategy depending on current news. The conversation often times swings off topic, with an […] Continue reading

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The New Generation of Marketing Professionals

June 08, 2009 |

The Marketing News magazine from AMA came last week and the cover story intrigued me immediately.  The headline read “The Renaissance Marketer: Transforming your Career into a Work of Art.”  Being a marketer and having a creative side, I dove right in. The article talks about a new generation of […] Continue reading

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TV May Be Powerful, But Online Video May Soon Be Historically Influential

June 03, 2009 |

The New York Times recently published an interesting article on the effectiveness of television advertising during a time when network television narrative audiences are growing smaller and smaller, while the price of advertising remains remarkably buoyant. “At a time of ever-atomizing audiences, broadcast television’s slice may be smaller, but it […] Continue reading

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McKinley’s Take: Internet Users Turn to Social Media to Seek One Another, Not Brands or Products

May 27, 2009 |

“A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results. While 83% of the Internet population (ages 13 to 54) participates in social media – 47% on a weekly basis – less than […] Continue reading

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The Common Misconception About Marketing

May 20, 2009 |

My point in all of this is that marketing is a multi-faceted discipline that takes the personalities and traits of a diverse group of people. Marketing isn’t a one-man job where well-executed campaigns magically appear. Continue reading

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Hanging Tough During Tough Economic Times: McKinley Says Don’t Miss The Boat

May 01, 2009 |

Last Monday, The New Yorker wrote a fantastic piece on companies “hanging tough” during major recessions over the past 80 years. The article highlighted the success of companies who continue their advertising and marketing spending even when economic adversity strikes. They continue to launch new products and increase their market […] Continue reading

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A Marketing Consulting Company’s Guide to Building a Better Resume

April 23, 2009 |

This is always a tricky topic. Everyone has their own ideas and philosophies about building a better resume. Ask five people and you will get five different opinions on how your resume should look. Here is one more opinion; follow these eight rules and you will spruce up your resume. Continue reading

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Could a Marketing Consultant Help Your Company do “THINGS” Better?

April 21, 2009 |

Following our last post, I got an idea which seemed like a stroke of genius. I’ll write a blog post that precisely explains how marketing consultants can help companies do “THINGS” better. Everybody will read it. Everybody will love it. Everybody will realize they need to complement their current efforts […] Continue reading

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Part 2 – How to Use Content and Search Engines to Get Qualified Leads Online

April 17, 2009 |

This week, McKinley asked Ronan Keane to be our guest blogger.  On Wednesday, we posted the first half of his two-part blog post.  Here’s the second half: The following two steps outline the types of content to publish and how to increase the number of prospects that contact you from […] Continue reading

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