TV May Be Powerful, But Online Video May Soon Be Historically Influential

June 03, 2009 |

The New York Times recently published an interesting article on the effectiveness of television advertising during a time when network television narrative audiences are growing smaller and smaller, while the price of advertising remains remarkably buoyant. “At a time of ever-atomizing audiences, broadcast television’s slice may be smaller, but it […] Continue reading

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McKinley’s Take: Internet Users Turn to Social Media to Seek One Another, Not Brands or Products

May 27, 2009 |

“A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results. While 83% of the Internet population (ages 13 to 54) participates in social media – 47% on a weekly basis – less than […] Continue reading


The Common Misconception About Marketing

May 20, 2009 |

My point in all of this is that marketing is a multi-faceted discipline that takes the personalities and traits of a diverse group of people. Marketing isn’t a one-man job where well-executed campaigns magically appear. Continue reading

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Hanging Tough During Tough Economic Times: McKinley Says Don’t Miss The Boat

May 01, 2009 |

Last Monday, The New Yorker wrote a fantastic piece on companies “hanging tough” during major recessions over the past 80 years. The article highlighted the success of companies who continue their advertising and marketing spending even when economic adversity strikes. They continue to launch new products and increase their market […] Continue reading


A Marketing Consulting Company’s Guide to Building a Better Resume

April 23, 2009 |

This is always a tricky topic. Everyone has their own ideas and philosophies about building a better resume. Ask five people and you will get five different opinions on how your resume should look. Here is one more opinion; follow these eight rules and you will spruce up your resume. Continue reading


Could a Marketing Consultant Help Your Company do “THINGS” Better?

April 21, 2009 |

Following our last post, I got an idea which seemed like a stroke of genius. I’ll write a blog post that precisely explains how marketing consultants can help companies do “THINGS” better. Everybody will read it. Everybody will love it. Everybody will realize they need to complement their current efforts […] Continue reading


Part 2 – How to Use Content and Search Engines to Get Qualified Leads Online

April 17, 2009 |

This week, McKinley asked Ronan Keane to be our guest blogger.  On Wednesday, we posted the first half of his two-part blog post.  Here’s the second half: The following two steps outline the types of content to publish and how to increase the number of prospects that contact you from […] Continue reading

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How to Use Content and Search Engines to Get Qualified Leads Online

April 15, 2009 |

This week, McKinley asked Ronan Keane to be our guest blogger.  Here’s what he had to say: Google loves published content. Text on blogs, videos on, pictures on, and audio on  Google loves it all. They are in the business of indexing all the published content on […] Continue reading

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McKinley Marketer Makes Headlines

April 10, 2009 |

  Last year as the inauguration grew close, one of McKinley’s Interim Marketing Managerssm (IMM®), Greg Nelson, campaigned for President Barack Obama to pick a Labradoodle as the official White House dog. He founded Labradoodles For Obama to help promote his cause.   His website gives visitors the chance to vote […] Continue reading


Who needs marketing services? Everybody.

April 03, 2009 |

It happens to even the most successful people, companies, and organizations.  The skilled and knowledgeable commonly neglect their own needs to focus on providing their expertise for others. Working in the marketing consulting industry, consultants, by default, are always on my mind.  So I got to thinking about how marketing […] Continue reading