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Former McKinley Marketing Consultant Hired as Full-Time Employee

July 07, 2009 |

McKinley is pleased to announce that it has appointed a new General Manager and Director of Business Development for our growing Dallas, Texas market.   Serving in this capacity is Lynn Handley, who plans to increase the company’s presence using her 18+ years of entrepreneurial and leadership skills. As a former […] Continue reading

With Email Marketing on the Rise, it is Important to Spend Wisely

June 23, 2009 |

According to a forecast from Forrester Research, spending on email marketing in the U.S. will grow by 14 percent each year for the next five years, reaching a total of $2 billion in 2014. Falling cost per thousands (known as CPMs, or the amount an advertiser will pay per 1000 […] Continue reading

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Allocating Your Marketing Resources: 6 Ways To Reduce Your Marketing Spending

June 17, 2009 |

Marketing during a recession can be extremely fruitful if you have the time and resources to do it.  It has been proven throughout history that companies who continue to spend marketing dollars during a recession come out on top when the economy begins to stabilize.  However, some marketing folks are […] Continue reading

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Finally Some Good News, Washington!

June 12, 2009 |

In June, The Center for Regional Analysis (CRA) issued a forecast for the Washington Metro Area’s economic performance.   This organization researches the economic, fiscal, demographic, housing, and social climates in the Greater Washington region.  The study shed positive light during these tough economic times, proving that the Washington, DC area […] Continue reading

Top Marketing Resources for Industry Trends and News

June 10, 2009 |

Every Friday morning at 10:30 Kelly and I get together for our weekly SEO/Social Media huddle. We review our Google Analytics reports, update our social media calendar, discuss upcoming blogging topics, and adapt our social media strategy depending on current news. The conversation often times swings off topic, with an […] Continue reading

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The New Generation of Marketing Professionals

June 08, 2009 |

The Marketing News magazine from AMA came last week and the cover story intrigued me immediately.  The headline read “The Renaissance Marketer: Transforming your Career into a Work of Art.”  Being a marketer and having a creative side, I dove right in. The article talks about a new generation of […] Continue reading

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TV May Be Powerful, But Online Video May Soon Be Historically Influential

June 03, 2009 |

The New York Times recently published an interesting article on the effectiveness of television advertising during a time when network television narrative audiences are growing smaller and smaller, while the price of advertising remains remarkably buoyant. “At a time of ever-atomizing audiences, broadcast television’s slice may be smaller, but it […] Continue reading

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McKinley’s Take: Internet Users Turn to Social Media to Seek One Another, Not Brands or Products

May 27, 2009 |

“A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users – with sometimes-surprising results. While 83% of the Internet population (ages 13 to 54) participates in social media – 47% on a weekly basis – less than […] Continue reading

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The Common Misconception About Marketing

May 20, 2009 |

My point in all of this is that marketing is a multi-faceted discipline that takes the personalities and traits of a diverse group of people. Marketing isn’t a one-man job where well-executed campaigns magically appear. Continue reading

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Hanging Tough During Tough Economic Times: McKinley Says Don’t Miss The Boat

May 01, 2009 |

Last Monday, The New Yorker wrote a fantastic piece on companies “hanging tough” during major recessions over the past 80 years. The article highlighted the success of companies who continue their advertising and marketing spending even when economic adversity strikes. They continue to launch new products and increase their market […] Continue reading

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