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Resume Resolutions

February 09, 2016 |

By Deb Abell, Recruiting Manager If you’re like most people, you made a commitment as the ball dropped to becoming healthier, happier, stronger, or more financially fit. Now that you have had some time to focus on those personal goals, why not make the rest of 2016 the year of […] Continue reading

5 Awe-Inspiring Healthcare Campaigns from 2015

February 01, 2016 |

By Susie Aubuchon, Senior Vice President, Client Services The evolution of healthcare in the US in recent years has fundamentally changed the face of healthcare marketing. With consumers more involved than ever in their healthcare decisions, marketers need to get creative – extremely creative – and not just with messaging. […] Continue reading

Boom or Bust: Marketing in an Economic Downturn

January 26, 2016 |
Christopher McKinley Headshot

By Christopher McKinley, Senior Director, Business Development Even in the best economic conditions, certain industries – the energy industry, in particular – will always oscillate between boom and bust. When the economy, or the buying climate in your specific industry, takes a turn downward, there are still people who need […] Continue reading

Content Marketing for Nonprofits, Part 1: Strategies for Developing High-Quality Content

December 10, 2015 |
Victoria Flood Headshot

By Victoria Flood, Director, Business Development Marketing and public relations are critical efforts for every nonprofit, but they can require a significant investment of time, money and human capital that many nonprofits may not have at their disposal. Fortunately, digital content marketing – i.e. promoting a nonprofit’s mission and message online […] Continue reading

5 Marketing Trends to Ignite Your Customer Engagement Strategy in 2016

December 08, 2015 |

By Susie Aubuchon, Senior Vice President, Client Services Q1 – the quarter for trends and predictions! But with a quick Google search returning a staggering 83,500,000 results, it can be difficult to see through the fog of suggestions. There are game changing trends, hot mobile trends, trend-defying digital trends, and […] Continue reading

3 Sure-Fire Ways to Fail Your Phone Interview

November 10, 2015 |
Ruth Bradley Headshot

  When searching for a new position, a phone interview is often the first step in the screening process. For many applicants, it is a beacon of hope—a sign that the company is at least somewhat interested in your skills. But, with so many desirable candidates on the market for […] Continue reading

Addressing Your Team’s Skill Gaps Before the Q4 Rush

September 10, 2015 |
Christopher McKinley Headshot

By Christopher McKinley, Senior Director of Business Development Now that summer is officially over, the race to the finish line is just gearing up—it’s time to regroup and plan for Q4. Despite your best efforts over the next few weeks, even the most detailed plans are destined for failure if your marketing […] Continue reading

Marketing Effectively During an Industry Upheaval

June 19, 2015 |

Even the most successful businesses go through periods of rapid change and upheaval: a reorganization, a slow season, or a shift in the market. While our economy is steadily climbing out of recession, it’s critical that marketers understand how to modify—and maximize—their marketing, communication, and branding efforts during turbulent times. […] Continue reading

McKinley Marketing Partners Announces the Opening of Houston Office

June 19, 2015 |

ALEXANDRIA, Va., June 17, 2015 ­ McKinley Marketing Partners, a leading recruiting and staffing firm for marketing expertise, has announced the opening of their new Houston office. McKinley Marketing Partners is a premier recruiting and staffing firm for marketing expertise, with experience filling positions from large fortune 1000 corporations to […] Continue reading

McKinley’s Mantras – Download our E-book!

April 21, 2015 |

  In celebration of our 20th anniversary, we’ve compiled our hiring mantras — what we’ve learned over 20 years of hiring highly skilled marketing talent. In this e-book, you’ll  hear directly from our President/Founder, Michelle Boggs, as well as our senior recruiters and directors, as they share their best practices for […] Continue reading