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Taking Marketing to the Next Level with Automation Platforms

August 24, 2016 |

Marketing automation – not to be confused with email marketing – has changed the way companies communicate with clients, candidates, prospects and staff. And, with a properly implemented marketing automation tool in the hands of a well-trained marketer, an audience member can feel like a valued contact at any point […] Continue reading

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McKinley Marketing Partners Named to Distinguished Inc. 5000 List

August 17, 2016 |

The Marketing Staffing Firm Makes Fastest Growing List for Second Time ALEXANDRIA, Va. (Aug. 17, 2016) — Inc. Magazine ranked McKinley Marketing Partners (McKinley) #4,238 on the Inc. 500|5000, a compilation of the fastest-growing privately held companies in the United States. The company experienced a three-year growth rate of sixty-four […] Continue reading

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DC Area Marketers List Social Media among Top Skills on LinkedIn Profiles

August 15, 2016 |

Industry competition is fierce; stand out by focusing on leadership and management skills LinkedIn has more than 128 million members in the United States and has become one of the most prominent recruiting platforms for companies worldwide. In fact, 65 percent of LinkedIn’s revenue in the first quarter of 2016 […] Continue reading

Thank you! No, Thank YOU!

April 05, 2016 |
Gretchen Stanford Headshot (from LinkedIn)

By Gretchen Stanford, Senior Manager, Recruiting As McKinley Marketing Partner’s Senior Manager of Recruiting, Gretchen Stanford builds and develops the recruitment team while also sourcing and screening talented marketing professionals herself to support the business development team. As a recruiter, I don’t necessarily expect each candidate I meet to send a […] Continue reading

Content Marketing for Nonprofits, Part 3: Making the Most of Your Budget

March 21, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Content marketing is a cost-efficient, yet effective, approach that allows nonprofits to engage directly with stakeholders and position their organizations as a source for valuable information. The most successful content marketing campaigns provide relevant, trustworthy content (Part 1 in the series) through the appropriate digital […] Continue reading

Content Marketing for Nonprofits, Part 2: Getting the Word Out

February 17, 2016 |
Jeremy Schmerling Headshot

By Jeremy Schmerling, Manager, Business Development Our last blog post discussed strategies for creating engaging, effective content. Now that your organization has compelling content, it’s time to develop a strategy for sharing the right content with the right audience. Here is the challenge: When you have multiple stakeholder groups, such […] Continue reading

Resume Resolutions

February 09, 2016 |

By Deb Abell, Recruiting Manager If you’re like most people, you made a commitment as the ball dropped to becoming healthier, happier, stronger, or more financially fit. Now that you have had some time to focus on those personal goals, why not make the rest of 2016 the year of […] Continue reading

5 Awe-Inspiring Healthcare Campaigns from 2015

February 01, 2016 |

By Susie Aubuchon, Senior Vice President, Client Services The evolution of healthcare in the US in recent years has fundamentally changed the face of healthcare marketing. With consumers more involved than ever in their healthcare decisions, marketers need to get creative – extremely creative – and not just with messaging. […] Continue reading

Boom or Bust: Marketing in an Economic Downturn

January 26, 2016 |
Christopher McKinley Headshot

By Christopher McKinley, Senior Director, Business Development Even in the best economic conditions, certain industries – the energy industry, in particular – will always oscillate between boom and bust. When the economy, or the buying climate in your specific industry, takes a turn downward, there are still people who need […] Continue reading

Content Marketing for Nonprofits, Part 1: Strategies for Developing High-Quality Content

December 10, 2015 |
Victoria Flood Headshot

By Victoria Flood, Director, Business Development Marketing and public relations are critical efforts for every nonprofit, but they can require a significant investment of time, money and human capital that many nonprofits may not have at their disposal. Fortunately, digital content marketing – i.e. promoting a nonprofit’s mission and message online […] Continue reading