Newsroom

Interim Marketing Manager -
Kindra

January 06, 2012 |

Kindra is a seasoned marketing profession with branding, marketing program management, and loyalty program experience. Continue reading

Marketing Trends Predicted for 2012

January 04, 2012 |

Social and online marketing had quite a year as Facebook and Twitter gained users, Google launched Google +, and location based applications were created. According to Optify, a leading provider of marketing software and services for the real-time Web, online marketing will create opportunities for more customer involvement and engagement in 2012. Continue reading

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McKinley Welcomes a Director of Business Development to the New York Metro Office

December 02, 2011 |

McKinley is happy to announce Lisa Wilson has joined Team McKinley as our newest director of business development for the NY metro area. Continue reading

e-Commerce is on the rise this holiday. Who utilizes it more?

December 02, 2011 |

The Washington Post reported that Cyber Monday sales exceeded Black Friday sales by 24.1 percent. Sales from this most recent Cyber Monday surpassed last year’s by 13.7 percent. More people are shopping online not only during the holidays, but also throughout the year. Continue reading

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Mobile Marketing Privacy Guidelines

November 22, 2011 |

Given that 35% of Americans own a smart phone, mobile marketing is growing at a tremendous rate, creating a number of consumer privacy concerns. The Mobile Marketing Association (MMA) has released a set of privacy policy guidelines in an effort to encourage a precedent of self regulation and satisfy legislators…. Continue reading

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Interim Marketing Manager – Drew

October 13, 2011 |

If you’re considering becoming a consultant, read Drew’s personal testimony about the joys of consultancy. Continue reading

A Positive Outlook for Marketing Professionals

October 05, 2011 |

The Bureau of Labor Statistics released the 2010 to 2011 Occupational Outlook Handbook giving advertising, marketing, promotions, public relations, and sales managers a positive job outlook with a projected 13 percent increase through 2018. The job growth is measured by the growing number of goods and services that will need… Continue reading

Rebranding Provides an Opportunity to Give Back to the Community

September 16, 2011 |

With the launch of our new brand, we found ourselves left with reams of stationary and office supplies customized with an outdated logo. Rather than having it all go to waste, we decided to take the opportunity to donate to our favorite local charity here in Alexandria. We gathered up… Continue reading

Is an interim position right for you?

September 09, 2011 |

With a rise in interim positions, we asked one of our Interim Marketing ManagersSM (IMMs®), Christine, what she likes most about working as an IMM with McKinley Marketing Partners. Here are some of Christine’s responses as to why she became an IMM and what sets McKinley apart from other interim… Continue reading

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A McKinley Day Out at the
Nationals’ Ballpark

August 31, 2011 |

We’ll admit – we were a bit skeptical about our quarter two team event taking place at a Nationals game during a record-breaking heat wave. It wasn’t until the day of the event that our CEO Michelle Boggs revealed that we’d be watching the Nationals’ take on the Florida Marlins… Continue reading