The Interim Marketing Manager (IMM) created a plan to communicate the launch of the channel and its importance to the military audience: Active Duty, Guard, and Reservists. Within months of the channel’s launch, the IMM identified the need to expand distribution of the channel beyond military bases and into the commercial cable arena. Continue reading

A publication for the U.S. military stationed overseas needed assistance with the implementation and the communication of a new product a single Sunday section of the newspaper to its readers. The publication wanted a new name and brand was needed. Continue reading