An international oil and gas company needed a marketing resource to help develop a three-year global motorsports marketing plan for its premier flagship motor oil brand. The IMM has provided value by working hand-in-hand with the brand manager to review all existing global market research and interview key stakeholders. Continue reading
The client requested a candidate with digital expertise who could develop strategy and manage a matrix network globally to support the company’s new media efforts. Through her efforts, the IMM was able to introduce the client into the new digital space, providing expertise and guidance by delivering a well-thought media strategy. Continue reading
The client requested an Interim Marketing Manager (IMM) to work closely with corporate communications and the corporate affairs teams developing public relations initiatives, handling newsletters and emails, and internal creative communications pieces. The client found such value in this marketing resource, that she hired the IMM. Continue reading
An international oil and gas company called McKinley when they needed additional staff to supplement their marketing efforts in its Lubricants and Specialties division while they were changing their worldwide supply delivery system.
Complicated global mailings and production of new collateral pieces were projects that never seemed to get completed, but having an IMM onboard allowed the client to successfully launch these much needed efforts. The IMM brought expertise to the group allowing the client to be successful in all aspects of their position. Continue reading