An Association client requested a communications professional who could take technical information and create materials, such as online postings, brochures, and white papers for a non-technical audience. Continue reading
The organization wanted to develop a toolkit that could provide a holistic view of the partner on-boarding process as well as how partners and staff should work together to interact with members once the contract is signed. Continue reading
A financial services company contacted McKinley Marketing Partners when they needed help consolidating fragmented information that was spread across two different websites. After the IMM began working on the project, the client realized how valuable her work was and expanded her project scope to supplement efforts in writing/publishing marketing communications for the company’s making homes affordable program. Continue reading
A healthcare client required a marketing communications consultant to aid in the launch of a new business unit. The objective of this new unit was to create the perception of enhanced value in membership through value-added propositions. Continue reading
The client needed an Interim Marketing Manager (IMM) to plan and manage the internal communications that were designed to inform and educate the client’s ten lodging brand franchisees about a new gift card payment program. Through the IMM’s efforts, nearly $2 million worth of gift cards were sold during the first eighteen months of the project. Continue reading
The marketing department at an international software company was experiencing difficulty complying with a new corporate code of ethics and their gift-giving policy. McKinley Marketing Partners’ client requested an Interim Marketing Manager (IMM) to provide definition and clarity to the implementation of this ethics compliance initiative. Continue reading
An international oil and gas company called McKinley when they needed additional staff to supplement their marketing efforts in its Lubricants and Specialties division while they were changing their worldwide supply delivery system.
Complicated global mailings and production of new collateral pieces were projects that never seemed to get completed, but having an IMM onboard allowed the client to successfully launch these much needed efforts. The IMM brought expertise to the group allowing the client to be successful in all aspects of their position. Continue reading