An Association client requested a communications professional who could take technical information and create materials, such as online postings, brochures, and white papers for a non-technical audience. Continue reading

A financial services company contacted McKinley Marketing Partners when they needed help consolidating fragmented information that was spread across two different websites. After the IMM began working on the project, the client realized how valuable her work was and expanded her project scope to supplement efforts in writing/publishing marketing communications for the company’s making homes affordable program. Continue reading

The client needed an Interim Marketing Manager (IMM) to plan and manage the internal communications that were designed to inform and educate the client’s ten lodging brand franchisees about a new gift card payment program. Through the IMM’s efforts, nearly $2 million worth of gift cards were sold during the first eighteen months of the project. Continue reading

An international oil and gas company called McKinley when they needed additional staff to supplement their marketing efforts in its Lubricants and Specialties division while they were changing their worldwide supply delivery system.

Complicated global mailings and production of new collateral pieces were projects that never seemed to get completed, but having an IMM onboard allowed the client to successfully launch these much needed efforts. The IMM brought expertise to the group allowing the client to be successful in all aspects of their position. Continue reading