During a hiring-freeze, a financial services company found itself understaffed and in dire need of extra help to move crucial projects forward. The client called McKinley Marketing Partners for a marketing consultant who could serve as a project manager until additional head-count could be approved. Continue reading
The client requested the marketing consultant be well-versed in the inner workings of a media company as a whole. The consultant began the project by working with the director of strategic marketing to oversee the daily marketing needs of the network initiatives in the affiliate community to support the aggressive distribution goals. Continue reading
An interactive marketing and technology services company needed a marketing professional with extensive e-traffic management, project management, client service, and account management experience in the advertising and online marketing industries. Continue reading
An international oil and gas company called McKinley when they needed additional staff to supplement their marketing efforts in its Lubricants and Specialties division while they were changing their worldwide supply delivery system.
Complicated global mailings and production of new collateral pieces were projects that never seemed to get completed, but having an IMM onboard allowed the client to successfully launch these much needed efforts. The IMM brought expertise to the group allowing the client to be successful in all aspects of their position. Continue reading