Big Data

Marketing Skills in Demand

December 28, 2016 |

Companies continue to seek marketers with technical and analytical skills Big Data continued to grow in influence in 2016. In fact, more organizations are seeking marketers with technical and analytical skills who can make sense of data, create meaningful campaigns and positively impact an organization’s bottom line. It’s the age […] Continue reading

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Guest Post: Seven Tips for Prepping Small (vs. Big) Data Collection
(Part 2 of 2)

July 22, 2014 |

This week, Tom Sommers follows up from his post, “Say Buh-Bye to Big Talk about Big Data,” and shares key steps to take before you start the data collection process. Continue reading

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Marketing Data Analyst – Bob

December 11, 2013 |

We interviewed Bob to learn more about his data analysis skills. Continue reading

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Big Data Analysis Skills on the Rise

November 11, 2013 |

Big data investments in 2013 continue to rise with 64 percent of organizations investing or planning to invest in big data technology compared with 58 percent in 2012. Continue reading

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