Digital Marketing

New Release: 2017 Marketing Hiring Trends Report

March 28, 2017 |

Digital Marketers will be in High Demand and Short Supply, According to Experts at McKinley Marketing Partners   ALEXANDRIA, Va. (March 28, 2017) — McKinley Marketing Partners has released its annual Marketing Hiring Trends report for 2017. This year’s paper shows digital marketers remain highest in demand but surprisingly the […] Continue reading

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Healthcare Marketers: Focus on Patient Engagement for Success

December 07, 2016 |

The days of one-way, push communication from healthcare marketers is gone. To be successful, you must foster two-way communication with your stakeholders and allow them to gather the information they want, when and where they want it. In addition, you need to provide educational and entertaining content for your healthcare […] Continue reading

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Consider Virtual Workers for Increased Productivity and Cost Savings

October 24, 2016 |

Digital marketing and creative agencies have been using remote workers for years because many tasks can be done independently such as writing blog posts and articles, handling social media, creating graphics and other design elements and developing websites. As long as deliverables are met by the established deadlines, using remote […] Continue reading

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Web Analytics Manager – Eric

August 20, 2014 |

Which website metrics should every marketer be tracking? McKinley consultant, Eric, weighs in and shares his insights. Continue reading

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Strategic Marketing Manager – Linda

April 24, 2013 |

Meet Linda, a marketing consultant with branding and product development experience. Continue reading

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Capitalizing on Google Places Pages

November 02, 2010 |

Google Places, essentially free online yellow pages, can be turned into an effective marketing tool in a few easy steps because it offers more personalization options than most businesses realize.  Jay Ehret of The Marketing Spot offers a detailed tutorial video and some great information on how to best maximize […] Continue reading

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Online Advertising A (Potential) Frustration for Consumers

November 04, 2009 |

According to a recent poll conducted by the LinkedIn Research Network/Harris Poll, nearly three-quarters (74%) of marketers are using internet advertising.  However, as online advertising has expanded with technology over the years, consumer annoyance has grown alongside it.  The same poll showed that characteristics of internet advertising that are the […] Continue reading

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