Strategic Marketing Manager – Linda

April 24, 2013 |

Meet Linda, a marketing consultant with branding and product development experience. Continue reading

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The Evolution of Social Media in the Retail Industry

December 18, 2012 |

In an effort to capture online consumers, many brick and mortar stores have developed digital strategies to accommodate customer demand for making online purchases. Each evolution of e-commerce is creating a new wave as to how brands are using social media to influence customers. Continue reading


e-Commerce is on the rise this holiday. Who utilizes it more?

December 02, 2011 |

The Washington Post reported that Cyber Monday sales exceeded Black Friday sales by 24.1 percent. Sales from this most recent Cyber Monday surpassed last year’s by 13.7 percent. More people are shopping online not only during the holidays, but also throughout the year. Continue reading


Negative Online Reviews Can Be Positive for Business

October 13, 2009 |

I recently stumbled on an interesting article about the effects of online customer reviews.  Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research. 1 It goes without saying that positive reviews on a product/service/company can have a tremendous […] Continue reading