email marketing
Developing a Successful Email Newsletter – Part 2
Last week Jeanne Jennings spoke about taking a reader-driven approach to your email newsletter campaign. This week her blog continues to discuss how to develop content and measure your newsletter’s success. Continue reading
Guest Blogger Jeanne Jennings – Email Marketing Expert
Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading
Coming Soon to a Smartphone
Near You
McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading
Biggest Marketing Challenge: Automation Tools – Advice from a McKinley IMM
What is the best automation tool for my company?
Continue reading
Marketing Automation Tool Rankings
Marketers have a plethora of marketing automation software options available to measure web analytics, social media reach, email marketing, and SEO. Many marketers are still using three to four platforms to measure a variety of marketing campaigns, which is unnecessary. Continue reading