email marketing

Developing a Successful Email Newsletter – Part 2

February 04, 2013 |

Last week Jeanne Jennings spoke about taking a reader-driven approach to your email newsletter campaign. This week her blog continues to discuss how to develop content and measure your newsletter’s success. Continue reading

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Guest Blogger Jeanne Jennings – Email Marketing Expert

January 28, 2013 |

Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading

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Coming Soon to a Smartphone
Near You

January 17, 2013 |

McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading

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Biggest Marketing Challenge: Automation Tools – Advice from a McKinley IMM

August 06, 2012 |

What is the best automation tool for my company?
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Google Wave – A Glimpse into the Future of Online Communication

October 08, 2009 |

If you were like most, you weren’t one of the lucky 100,000 people selected to test Google Wave.  From what I have read so far, it looks like an intriguing tool that could potentially change the way we communicate online.  Seems Google is attempting to incorporate some very cool wiki-style […] Continue reading

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New Trends in Marketing Budgets

September 16, 2009 |

A new study by StrongMail Systems, Inc. finds that 85% of business executives are hopeful about the future economic state and plan to either maintain or increase the remaining marketing budgets for 2009. Only 15% of the 979 business executives polled expect to see a decrease in sales in the […] Continue reading

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With Email Marketing on the Rise, it is Important to Spend Wisely

June 23, 2009 |

According to a forecast from Forrester Research, spending on email marketing in the U.S. will grow by 14 percent each year for the next five years, reaching a total of $2 billion in 2014. Falling cost per thousands (known as CPMs, or the amount an advertiser will pay per 1000 […] Continue reading

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