Last week Jeanne Jennings spoke about taking a reader-driven approach to your email newsletter campaign. This week her blog continues to discuss how to develop content and measure your newsletter’s success. Continue reading
Looking for ways to improve your marketing efforts? So was McKinley when we worked together last spring to develop a successful monthly email newsletter for their business clients and prospects. Continue reading
McKinley Marketing Partners is happy to announce that we will be rolling out a mobile-friendly website in the coming months! Should your company have a mobile optimized site or utilize mobile advertisements to reach customers? Continue reading
What is the best automation tool for my company?
Marketers have a plethora of marketing automation software options available to measure web analytics, social media reach, email marketing, and SEO. Many marketers are still using three to four platforms to measure a variety of marketing campaigns, which is unnecessary. Continue reading