Could New Facebook Groups Have Social Media Marketing Implications?
Earlier this month at a live press conference, Facebook unveiled some of its newest innovations, including the new Groups feature. Not to be confused with public groups, the new Groups feature is primarily for individuals to segment their list of friends so that they can share unique information within… Continue reading
Do Social Media Audiences Differ?
According to ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, they do. The third report in this series, “The Social Profile”, highlights 12 different online personas that consumers take on when they interact online. The report uses psychographic characteristics to determine who the personas are and how to communicate with them…. Continue reading
Fun Facebook Facts
As I’m sure you all know, Facebook turned 6 this year and to celebrate, Mashable put together a pictorial graph highlighting fun facts about the social networking giant. Did you know that the average user spends about 55 minutes per day on Facebook? Or that the average user clicks the… Continue reading
Google Wave – A Glimpse into the Future of Online Communication
If you were like most, you weren’t one of the lucky 100,000 people selected to test Google Wave. From what I have read so far, it looks like an intriguing tool that could potentially change the way we communicate online. Seems Google is attempting to incorporate some very cool wiki-style… Continue reading