healthcare

Developing an Effective Healthcare Marketing Strategy, Part 3: Evaluation and Measurement

August 03, 2017 |

Over the past several months we have explored how to create an effective healthcare marketing strategy. For a refresher, check out Part 1 and Part 2. As in any industry, healthcare marketers need to track a campaign’s performance and measure the effectiveness of their marketing programs against the organization’s overall […] Continue reading

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Developing an Effective Healthcare Marketing Strategy, Part 2: Strategy, Budgeting, and Content Creation

May 24, 2017 |

It’s important for all organizations to have a marketing plan in place that ties to its overall business goals and objectives. As we highlighted in Part 1 of this series, the first step to creating a healthcare marketing plan is to conduct an analysis of your target market and to […] Continue reading

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Developing an Effective Healthcare Marketing Strategy, Part 1: Analysis

February 09, 2017 |

Marketing in healthcare is no different than in other industries. Organizations are using big data to develop marketing plans, evaluate outcomes and measure results and their impact on ROI. Therefore, taking the time to develop a detailed strategy is strongly recommended. One could argue that all stages of a healthcare […] Continue reading

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Healthcare Marketers: Focus on Patient Engagement for Success

December 07, 2016 |

The days of one-way, push communication from healthcare marketers is gone. To be successful, you must foster two-way communication with your stakeholders and allow them to gather the information they want, when and where they want it. In addition, you need to provide educational and entertaining content for your healthcare […] Continue reading

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